• Reporting to the President of Metlife Latinoamerica, I´m leading 10 Lines of Business within 6 countries (Argentina, Brasil, Chile, Colombia, Mexico and Uruguay) and indirectly 10.000 sales agents.• I´m responsible for 60% of Metlife portfolio in the region (Sales, Premiums, Earnings)• I´m leading a Business transformation to improve our core activities such as recruitment, selection, training, supervision, sales model, etc. by introducing new technologies and methodologies (Analytics, Psychometrics, Lean, Digital platforms)• I´m responsible to define the structures to support the changes with the right talent; and local / regional capabilities to support local businesses (Centers of Expertise and Share Services)

• Reporting to the President (CEO) of Metlife Colombia Seguros de Vida, I was leading the following commercial areas:- Career Agency (Manpower 550) - Independent Agency (300 small / medium brokers) - Direct Marketing (Affinities / Bancassurance / Direct to Consumer) - Global Employee Benefits (Corporate)- Marketing - Strategy and Product Marketing - Commercial Development (Training, Reporting, Project management, Incentives & Communications and Sales campaigns)• I was leading projects such as new compensation schemes, pricing models, development of new sales channels, market researchs, and technologies applied to sales, etc. • We have delivered strong and sustainable businesses growth (Sales, Premiums and Profits, +30%) every year.

Reporting to the Head of Strategy of Latinoamerica, I was working to comply with the objectives of the Region (Argentina, Chile, Brazil, Uruguay, Colombia and Mexico) in Premiums, Fees, NII, Sales and Results.Contribute, evaluate and implement growth strategies for the different businesses in the region. Evaluate M&A opportunities, development of new sales channels, new products and new businesses. Coordinator of specific projects with the countries of the region.Develop a strategic model to be applied in different countries and business (Agency, Direct Marketing, Employee Benefits, Pensions, etc)Coordinating the Annual Planning Process for the region as well as countries, analyzing the market, industry and strategic alternatives.

Meet the objectives of the Independent Agency channel:- APE (Sales), NBM (New Business Margin) and BOP (Business Operating Profits)- Increase the size of the sales force through different recruitment activities of independent brokers and agencies.- Improved Key Performance Indicators: productivity, average premium, sales mix, retention and persistency.Develop a strategic model for the sales channel:- Segmentation of sales force with specific action plans for each segment: commissions, incentives, Career Path, training and development.- Development of new agencies.- Support the channel for business growth in a sustainable way, working with agencies and brokers in growth strategies, mergers, economies of scale, diversification of business and succession plans.Development of tactical plans, cross selling and sales campaigns, prizes and incentives.Collaborate to the business development (launching of new products, approach to new customer segments)Contributed to operational processes enhancement (UW, issuing, collection, payment of commissions, claims, customer service, channel support, etc.)Developed a high performance culture.Achievements 2010Sales growth of 40% vs 2009 (USD 14 MM)Sales force of 600 independent brokers grouped in 19 agencies.Development of 4 new agencies.

I developed the Strategic Plan of HSBC Argentina for all the business in the years 2009-2011 (Retail, Corporate and Global Banking, Consumer Finance, Tresury and Insurance). Analysis of markets and competitors.

Previsional Business Unit comprises, Life Insurance, Pensions, Retirement, Property & Casualty Reporting to the General Manager (Business Head). 12 under my responsability. Development of strategies and commercial action plans for the products of life insurance, Pensions, Annuities, P&C insurance and financial products (Credit Cards, Personal Loans, Payroll, etc) Active participation with commercial Managers in negotiations with sponsors and allies. Commercial planning of all the distribution channels (Sales force, Bancassurance, Corporate, Brokers, Independent Producers, Telemarketing, e-channels, etc.). Development of commercial remuneration schemmes for all the channels and products. Analysis of markets and competitors. Design of sales campaigns and implementation of commercial projects (referrals, e-sales, sponsorhip, etc) Commercial alliances with Third Distributor Parties (banks, call centres, brokers, etc.) I joined the group in December 1998 as a Commercial Planning Analyst, in 2001 I was promoted to Chief of the area, and in October 2004 I reached the Manager position in the company.