Offer exceptional services to develop innovative communication for a range of goods and services in the Latin American market. Steer integrated communication initiatives, ranging from package design to omnichannel ecosystems through cooperation with agencies and multifunctional teams. Monitor campaign performance to analyze results and optimize content for efficiency. Coordinate with brand management, creative agency, and media teams to produce content across communication channels. Steer and organize the annual communications planning for the personal care brands Protex, Palmolive, Speed Stick, and Lady Speed Stick. Plan and define the communication tasks and performance indicators for all PCP campaigns as well as conduct campaign validation tests.

Administered overall aspects of strategic development of Palmolive brand and its multiple product categories, overseeing the project management for product launches and driving new product concept creation. Directed the research, design, development and launch of innovative product and marketing initiatives, to increase sales and consumer satisfaction in the Palmolive Latin America market. Supervised three direct reports of innovation team and multiple interregional group members.

Carried out in-depth analysis of consumer behaviors and trends to track opportunities to introduce new products for the hair care category as well as to the personal care sector specifically targeting male audiences. Managed the development of marketing plans regarding innovation initiatives to drive brand performance and growth.

Administered overall Colgate Plax brand performance and profitability-related operations, including strategizing and managing marketing and publicity projects. Managed end-to-end financial facets of the Mouthwash category and oversaw the brand's P&L, including media, promotional, and commercial budgets.

Oversaw the largest toothpaste brand in the portfolio. Provided strong leadership in developing and executing comprehensive commercial plans and promotional strategies for the Colgate toothpaste sub-brands. Oversaw overall aspects of commercial investment to optimize returns. Collaborated with the manufacturing site to develop innovative promotional packs.

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