Jose Carlos Pacheco Email and Phone Number
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With over 18 years of experience in media buying, media strategy, content production, and distribution, I have developed a comprehensive understanding of how to build and grow audiences across various digital video platforms, especially YouTube. I am YouTube Certified in Audience Growth and Channel Management and have helped many content owners optimize their channels, and monetize their videos, and rights management.As the Director of OTT / FAST Channel Strategy and Operations at Just For Laughs / Juste pour rire, I lead the development and execution of the company's OTT and FAST channel strategy, overseeing content programming, distribution, and partnerships. I also leverage my expertise in distribution, advertising, creator economy and social media content creation to support the company's mission of bringing laughter to the world.
Just For Entertainment Distribution Fka Amuz Dist
View- Website:
- jfedistribution.com
- Employees:
- 4
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Director Of Monetization And Ott International DistributionJust For Entertainment Distribution Fka Amuz DistCowansville, Qc, Ca
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Director Of Monetization And Ott International DistributionAmuz Distribution Jun 2024 - PresentMontreal, Quebec, CanadaI am bringing my expertise to develop international distribution's monetization and OTT sector. Working at the heart of a multi-departmental team, hand in hand with the Chief Sales & Marketing Officer developing the growth and network development strategies for the monetization and OTT of our and our partner's content across various digital platforms (FAST Channel, AVOD, SVOD, Social Media, etc.). Do I need to add AI to be cool here? Sure...generative AI is doing something as well somewhere. -
FounderPachwork Strategy Aug 2015 - PresentToronto, Canada AreaDigital audience strategy specializing on YouTube, channel management, video distribution, content management and monetization strategies. -
Director Of Monetization And Ott International DistributionJust For Laughs / Juste Pour Rire Jan 2021 - PresentMontreal, Quebec, CanadaI am bringing my expertise to develop international distribution's monetization and OTT sector. Working at the heart of a multi-departmental team, hand in hand with the Chief Sales & Marketing Officer developing the growth and network development strategies for the monetization and OTT of our and our partner's content across various digital platforms (FAST Channel, AVOD, SVOD, Social Media, etc.). Do I need to add AI to be cool here? Sure...generative AI is doing something as well somewhere. -
PartnerTruly. Mar 2018 - Jun 2022Toronto, Canada Area -
Vice President Of Audience DevelopmentBoat Rocker Media Jun 2016 - Mar 2018Toronto, Canada AreaAs Vice President of Audience Development I work in tandem with Boat Rocker's Senior VP of Digital, the Social and Distributions teams to develop audience engagement and growth strategies for Boat Rocker Media's various media properties and divisions.Using growth marketing tactics including search engine optimization, talent identification, social media, and mobile strategies to market, monetize, and ultimately grow audience and engagement across Boat Rocker's many entertainment properties. -
Director Of Digital Strategy And PartnershipsBoat Rocker Aug 2013 - Jun 2016Toronto, Canada AreaAs Director, Partnerships for Temple Street/Boat Rocker Studios l report to the Vice-President of Media Ventures. Responsibilities include: • Overseeing the creation of Boat Rocker's physical studio space and its needs, making it fit for purpose. This involves liaison with YouTube and others.• Building the strategy and setting out the critical path to execute the strategy• Expanding, finalizing and executing the strategic plan for BRS, including working with the VP of Media Ventures to determine the areas of content creation, key business models and early partnerships• Sourcing, interviewing and hiring a core team for BRS that will provide partner creators with support (community management, technology, brand partnership, etc.) as well as a creative services team (creative producer, editor, camera operator, etc.)• Work directly and develop relationships with key YouTube Creators to build BRS's network. This task includes identifying and working with the appropriate legal counsel to develop flexible deals that vary depending on each creator’s needs.• Work with VP of Media Ventures, to ensure that all aspects of BRS’s opening are properly executed.
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Digital DirectorJust For Laughs Feb 2012 - Aug 2013Montreal, Canada AreaDuring my time at Just for Laughs, I was put in charge of their YouTube channels and was able to build an organic audience growth strategy that helped grow the main Gags channel from less than 200,000 to almost 4 million subscribers in 18 months and hit over a billion worldwide views. - Additionally, we put together a dedicated digital content team that worked on new digital distribution and monetization strategies, launching and managing 12 different YouTube channels.- Established new digital distribution partnerships, working with YouTube multi-channel networks and other digital distribution partners.- We structured a Content ID, piracy protection and monetization strategy.- Producing original content for the web launching a "Behind the Gags" YouTube series, supervising social media & the community management team.
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Search Engine StrategistTouché ! Phd Oct 2010 - Feb 2012Montreal, Canada AreaAs an SEM strategist & social media consultant, my role consisted of building campaign strategies based on each client’s goals like optimizing ROI or brand awareness as well as advising them on how they can use social media. -
Digital Media StrategistTouché ! Phd Oct 2009 - 2012Montreal, Canada AreaBuilt search engine marketing strategies. Managed and optimized local and national search engine marketing campaigns.
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Content Optimization And Juinor-WriterLimitedhype.Com May 2008 - Oct 2009Montreal, Canada AreaLimitedHype.com was a side project that I was fortunate to be part of with a few friends. During my time at LimitedHype I worked both as part of the content team and worked on the website analytics, audience growth strategy, and general optimization. -
Digital Media PlannerCossette Communication-Marketing Aug 2007 - Sep 2009Montreal, Canada AreaPlanned and executed online display campaigns which included banners and sponsorships for local and national clients. -
Print Media BuyerCossette Communication-Marketing Jun 2006 - Aug 2007Montreal, Canada AreaManaged national print advertising campaigns. This involved scheduling, buying and tracking national newspaper and magazine ads.
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Media PlannerCossette Communication-Marketing Jul 2000 - Jun 2006Montreal, Canada AreaWorked on national clients on their overall advertising and marketing campaigns which included sponsorships, events, print ads, radio, TV & outdoor advertising.
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Media AssistantDoner 1998 - 2000Montreal, Canada AreaMy position at Doner was as an "Estimator" which was the title given to the media buying assistants.In this role, I was responsible for following up on television and radio advertising contracts and campaign buys. I was in charge of verifying contracts and affidavits making sure they balanced with the media buy. I was also responsible for following up with media supplier reports to ensure that television and radio campaigns had aired.Doner was my first experience in the advertising industry. During the time I was there I learn the basics or electronic media buying, and how broadcast media buys where planned and executed.
Jose Carlos Pacheco Skills
Frequently Asked Questions about Jose Carlos Pacheco
What company does Jose Carlos Pacheco work for?
Jose Carlos Pacheco works for Just For Entertainment Distribution Fka Amuz Dist
What is Jose Carlos Pacheco's role at the current company?
Jose Carlos Pacheco's current role is Director of Monetization and OTT International Distribution.
What is Jose Carlos Pacheco's email address?
Jose Carlos Pacheco's email address is ca****@****ker.com
What is Jose Carlos Pacheco's direct phone number?
Jose Carlos Pacheco's direct phone number is +164747*****
What are some of Jose Carlos Pacheco's interests?
Jose Carlos Pacheco has interest in Aerobics, Exercise, Social Media, Nascar, Sweepstakes, Home Improvement, Reading, Sports, Golf, Youtube.
What skills is Jose Carlos Pacheco known for?
Jose Carlos Pacheco has skills like Online Advertising, Social Media, Digital Marketing, Sem, Online Marketing, Digital Strategy, Digital Media, Advertising, Seo, Social Media Marketing, New Media, Google Adwords.
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Jose Carlos Pacheco
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José Carlos Pacheco
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