Jose Carlos Pacheco Email & Phone Number

Cowansville, Qc, Ca

Montreal, Quebec, Canada

I am bringing my expertise to develop international distribution's monetization and OTT sector. Working at the heart of a multi-departmental team, hand in hand with the Chief Sales & Marketing Officer developing the growth and network development strategies for the monetization and OTT of our and our partner's content across various digital platforms (FAST Channel, AVOD, SVOD, Social Media, etc.). Do I need to add AI to be cool here? Sure...generative AI is doing something as well somewhere.

Toronto, Canada Area

Digital audience strategy specializing on YouTube, channel management, video distribution, content management and monetization strategies.

Montreal, Quebec, Canada

I am bringing my expertise to develop international distribution's monetization and OTT sector. Working at the heart of a multi-departmental team, hand in hand with the Chief Sales & Marketing Officer developing the growth and network development strategies for the monetization and OTT of our and our partner's content across various digital platforms (FAST Channel, AVOD, SVOD, Social Media, etc.). Do I need to add AI to be cool here? Sure...generative AI is doing something as well somewhere.

Toronto, Canada Area

Toronto, Canada Area

As Vice President of Audience Development I work in tandem with Boat Rocker's Senior VP of Digital, the Social and Distributions teams to develop audience engagement and growth strategies for Boat Rocker Media's various media properties and divisions.Using growth marketing tactics including search engine optimization, talent identification, social media, and mobile strategies to market, monetize, and ultimately grow audience and engagement across Boat Rocker's many entertainment properties.

Toronto, Canada Area

As Director, Partnerships for Temple Street/Boat Rocker Studios l report to the Vice-President of Media Ventures. Responsibilities include: • Overseeing the creation of Boat Rocker's physical studio space and its needs, making it fit for purpose. This involves liaison with YouTube and others.• Building the strategy and setting out the critical path to execute the strategy• Expanding, finalizing and executing the strategic plan for BRS, including working with the VP of Media Ventures to determine the areas of content creation, key business models and early partnerships• Sourcing, interviewing and hiring a core team for BRS that will provide partner creators with support (community management, technology, brand partnership, etc.) as well as a creative services team (creative producer, editor, camera operator, etc.)• Work directly and develop relationships with key YouTube Creators to build BRS's network. This task includes identifying and working with the appropriate legal counsel to develop flexible deals that vary depending on each creator’s needs.• Work with VP of Media Ventures, to ensure that all aspects of BRS’s opening are properly executed.

Montreal, Canada Area

During my time at Just for Laughs, I was put in charge of their YouTube channels and was able to build an organic audience growth strategy that helped grow the main Gags channel from less than 200,000 to almost 4 million subscribers in 18 months and hit over a billion worldwide views. - Additionally, we put together a dedicated digital content team that worked on new digital distribution and monetization strategies, launching and managing 12 different YouTube channels.- Established new digital distribution partnerships, working with YouTube multi-channel networks and other digital distribution partners.- We structured a Content ID, piracy protection and monetization strategy.- Producing original content for the web launching a "Behind the Gags" YouTube series, supervising social media & the community management team.

Montreal, Canada Area

As an SEM strategist & social media consultant, my role consisted of building campaign strategies based on each client’s goals like optimizing ROI or brand awareness as well as advising them on how they can use social media.

Montreal, Canada Area

Built search engine marketing strategies. Managed and optimized local and national search engine marketing campaigns.

Montreal, Canada Area

LimitedHype.com was a side project that I was fortunate to be part of with a few friends. During my time at LimitedHype I worked both as part of the content team and worked on the website analytics, audience growth strategy, and general optimization.

Montreal, Canada Area

Planned and executed online display campaigns which included banners and sponsorships for local and national clients.

Montreal, Canada Area

Managed national print advertising campaigns. This involved scheduling, buying and tracking national newspaper and magazine ads.

Montreal, Canada Area

Worked on national clients on their overall advertising and marketing campaigns which included sponsorships, events, print ads, radio, TV & outdoor advertising.

Montreal, Canada Area

My position at Doner was as an "Estimator" which was the title given to the media buying assistants.In this role, I was responsible for following up on television and radio advertising contracts and campaign buys. I was in charge of verifying contracts and affidavits making sure they balanced with the media buy. I was also responsible for following up with media supplier reports to ensure that television and radio campaigns had aired.Doner was my first experience in the advertising industry. During the time I was there I learn the basics or electronic media buying, and how broadcast media buys where planned and executed.