Carlos Pedroza Email & Phone Number

Mexico

We are a creative consultancy, communication and management agency skilled in luxury, lifestyle, fashion, beauty, culture, design and gastronomy, based in México City and Dubai working worldwide.We develop quality and honest narratives that provide a distinctive storytelling as the guiding principle needed for building audiences, whether is developing an artist’s career or evolving a brand’s vision.We partner with our clients and take a highly strategic and creative approach to projects with the goal of setting an inspiring vision that we implement through our areas of expertise: PR, consulting, marketing, talent management and creative projects/content production.We work with a multicultural, multinational pool of talents and our growing network of like-minded professionals. We act as a brand’s creative collaborator, facilitating partnerships and developing content that is elevated and engaging.

Dubai, United Arab Emirates

Publishing Director for the Luxury & Business portfolio (Emirates Woman, Emirates Mini, Emirates Bride, Jumeirah magazine, Gulf Business, Portfolio for Emirates Skywards and Business Traveller Middle East, Identity, SoleDXB Magazine, MavenMagnet) at Motivate Media Group in Dubai.

Mexico City Area, Mexico

Business Strategy, Management, Brand development, Digital, advertising and content strategy, Budget and bottom line responsibility for all platforms (Print, Digital, events, custom publishing).Reporting to President/CEO. Current brands: Tiempo de relojes (Market leader), Gentleman (Luxury Male lifestyle), SIAR (Top high-watchmaking event within the American continent). Operations in MX, Spain, Colombia.Audience: High Luxury, HHI individuals, 70% male- 30% female within Latin America and Spain.

Group Publishing Director for the Luxury and Male division within the company (Esquire, Harper's Bazaar, Men's Health, Poder) and also overseeing Muy interesante and Conozca más within the general interest segment.Responsible for the P&L of each brand, strategy, budget and business development for luxury related projects. Currently, my task is to bring the brands to a multi-platform environment, develop new businesses and revenue sources, coordinate communication between all areas of the company with direct responsibility over a dedicated sales force for the group.

Group Publishing Director for the Male/General Interest/Children and Teen segment. Among the titles on this portfolio are Esquire, Men's Health, National Geographic, Marvel, Disney and 20+ other titles.Responsible for the P&L and strategy of the segment.

I oversee the editorial strategy for the Hearst portfolio within Editorial Televisa (Esquire, Cosmopolitan, Harper's Bazaar, Popular Mechanics, Good Housekeeping, Seventeen). Additionally to the Hearst titles, I supervise Caras Sports and Caras Casaviva.I also directly act as editor in chief for Esquire Latin America.

I was in charge of the overall content for a male/ luxury group of magazines (Quo, Life&Style, Audi Magazine, Yatchs, Cronos, Time Out México, Sports Illustrated Swimsuit Edition, Ambientes). I managed budget, editorial and art teams, content strategy, new projects, Custom Publishing.

Bachelor'S Degree, Communication And Media Studies

Certificate, Magazine Brand Management Certificate

The FIPP Magazine Brand Management Certificate (MBMC) has been running since 2005. Today, more than ever before, it is essential.