Carlos Martins Email & Phone Number

Porto, Pt

Porto, Portugal

Porto, Portugal

- Part of the management team of the Deloitte's International Hub for designing and implementing Generative AI use cases;- Lead the dissemination of Generative AI across Deloitte's European network;- Active member of Deloitte's Global AI Institute and EMEA Strategy Analytics network;- Support the design of a Data Science and Analysis Certification program for Portuguese students and teach a set of preparation classes;- Design and deploy Data & AI Centers of Excellence;- Lead the implementation and evolution of a Competitive Intelligence Platform for retailers and CPGs;- Design data governance and quality management programs;- Design strategic AI & Data architectures.

Business Analysis & Advisory Team Leader: - Inspire my teams members to "be better today than they were yesterday"; - Drive the team to achieve the goal of measuring the performance and generating insights in order to improve the results of the Next Best Action strategy; - Build automated dashboards; - Run A\B tests; - Perform deep dive analysis and applying machine learning algorithms to identify value opportunities.Marketing Analytics Product Owner/Project Manager: - Lead (as Product Owner) the development of AI products/recommendation engines to personalize the Next Best Action strategy on retail, remote and digital channels; - Define and implement a personalized strategy to acquire new customers across all the sales channels; - Increase the mobile data revenue through a trigger-based personalized strategy; - Work with product and sales managers to maximize the value added by more accurate analytics-driven decisions.

Project Manager: - Foster data driven decision making (based on machine learning) across the company; - Improve the performance of upsell and cross-sell strategies. Business Analyst: - Lead a business analysis area whose goal is not only measuring the performance of the marketing/commercial strategy but also defining a list of actions to improve the results with the projects teams. - Develop automated segmentation processes with an interface that enable non-technical users to easily change several parameters.

Customer Base Analysis: - Diagnosis of the Pay TV customer base evolution across the previous years and presentation to the executive board. PMO: - I was part of a team that structured the NBO project for the B2C segmentNBO Dashboard: - Led a team that was responsible for building a dashboard which enables product and commercial managers to keep up with updated performance results of each product/recommendation strategy/sales channel (or in more detail of each salesman). - Spread this dashboard across the company (including the executive board).

Prepaid Customer Retention: Performance Analysis (measured the impact on churn and customer lifetime value) and Project Management (managed the work of an international analytics partner)Clustering of our Prepaid Customer Base: Analysis and discussion about several types of data. Clusters’ presentation across the company. Integration on the marketing strategy.Next Best Offer: Definition of an upsell/xsell/retention strategy for the entire customer base. Building a dashboard which monitored the results of the NBO strategy across multiple channels. Working with sales and product teams to improve performance.

Licenciatura, Economia, 17 (0-20)

Activities and Societies: Tuna Académica da Faculdade de Economia do Porto; AIESEC na FEP

Advanced Negotiation Program, Gestão

1ª Ano Do Doutoramento, Economia

Business Analytics: Data Science And Big Data, Business Analytics

Forward The Advanced Analytics Smart Transformation