• Elaboration of Business Plan and Annual Strategic Planning;• Definition and implementation of KPYs to monitor the company's performance;• Mapping of company processes and identification of improvement opportunities to increase efficiency, mitigate risks or reduce costs;• Identification of opportunities to leverage results in online and offline sales with suggestions and implementation of targeted actions for each stage of the sales funnel;• Customer journey mapping for all business models (B2B | B2C | B2B2C), both online and offline, from lead capture to customer relationship management;• Based on the mapping of the customer's journey, we identifie opportunities for improvement in the sales funnel to convert leads into customers, increased sales of products to active customers and churn prevention ;• Implementation of agile methodology for technological development and management of digital products with the adoption of ceremonies, alignment of the role of each member of the multidisciplinary team, definition of the specialties for each squad according to its challenge, definition of the OKR, construction of backlog;• Support in the training of Product people (Product Manager, Product Owner, Associate Product Manager, Product Analyst and Business Owner).

As a Product leader, I worked with a team dedicated to structuring a fintech focused on the transportation ecosystem, carrying out the setup and initial operation of the digital account, debit card, acquiring operation and integrations aimed at paying freight to truck drivers.

Leadership of the squads responsible for renegotiation of debts from Vehicle financing and loans for Corporate.We work in the end to end cycle of the renegotiation product, from the analysis of the needs and opportunities with the companies who wish to sell their portfolio of non-performing loans in the Vehicle and Corporate segments, to the management of the renegotiation journey with the debtors, seeking opportunities to improve the experience of these customers in this process, allowing them to regain access to the credit market, in addition to expanding Recovery's activities in the renegotiation of portfolios in these segments.Under my responsibility I had a multidisciplinary team with Product Analysts, Collection Specialists, Data Analysts, Designers, Lawyers and Developers.

Leadership of a multidisciplinary team of 10 people (1 Scrum Master, 7 Developers and 2 Quality Assurance Analysts).Management of issues related to the security of Corporate digital channels (Internet Banking and Mobile) working with the Fraud Prevention, Legal and Compliance team. During this period we delivered an extensive backlog of system technological vulnerabilities items, in addition to redesigning the mobile app homepage and implementing face/touch ID and commercial spaces in the non-logged homepage.

Responsible for Costumer Acquisition Tribe with 3 squads and leadership of a multidisciplinary team of 26 people (3 Product Owners, 2 Tech Leads, 14 Developers, 3 Quality Assurance Analysts, 2 Designers, 1 Operation Analyst and 1 Data Analyst).We work in the acquisition customer funnel, from the search for potential customers through digital marketing campaigns to the registration journey and first transfer of funds to the customer's account. During this period, we evolved the acquisition funnel increasing by more than 33% the number of customers who finishes the open account journey.

Leadership of a multidisciplinary team of 9 people (1 Product Analyst, 1 Content Marketing Specialist, 1 Digital Marketing Specialist, 1 Designer, 1 Data Analyst, 1 CRM Analyst, 2 Developers and 1 Quality Assurance Analyst).Management of digital channels for individuals debt renegotiation (Internet Banking, Mobile), monitoring of sales indicators and online sales funnel to identify and implement journeys improvements. In this period, the sales through digital channel grew from 0.3% to 15% of total monthly renegotiated debts by individuals.

Management of the team responsible for monitoring and developing features focused on increasing the number of advertisements in WebCasas platform, generating leads and revenue for the WebCasas customers. Interface with the Technology and Legal teams, implementation and updating of product and service manuals, management of the integration process of customers real estate advertisements with the WebCasas platform, analysis and implementation of SEO improvements, among others. I was also responsible, as a member of the Real Estate Credit Products team, for the implementation of the cross-sell project of Residential Insurance with Real Estate Credit with an expectation of an increase department's revenue in R$ 2MM.

Responsável pela estabilização do processo de envio massivo e automatizado dos anúncios das imobiliárias ao portal WebCasas.Participação no projeto de lançamento do novo portal totalmente remodelado com novas ferramentas tanto para anunciantes como para usuários do site.Especificação de novos produtos, serviços, e melhorias sistêmicas com interface com equipe de Tecnologia, responsável pelo desenvolvimento, além da capacitação das equipes comercial e de operações para implementação do projeto.

Identificação de oportunidades, elaboração e implementação de plano de inserção de sustentabilidade na Santander Financiamentos.Fomento de financiamentos voltados para sustentabilidade na área comercial do Varejo Pessoa Jurídica por meio de elaboração de cartilhas com dicas para os gerentes comerciais, elaboração e acompanhamento de campanha de incentivos com prêmios para os gerentes com maior produção.

Análise do mercado de financiamento de veículos por meio do acompanhamento da movimentação de taxas de juros dos principais concorrentes, relacionamento com equipe comercial para identificação de oportunidades de negócio, especificação de melhorias e projetos e acompanhamento da implementação junto à equipe de tecnologia.Construção, aprovação e implementação de nova proposta de distribuição de preços para os diversos segmentos de atuação da financeira.

Responsável pela elaboração de propostas comerciais, relatórios de acompanhamento de desempenho e suporte à equipe comercial que tinha como principal missão o aumento da base de clientes do banco por meio da captação de convênios de folha de pagamento em empresas com faturamento anual superior a R$ 80 milhões.