Carlos Ramírez Vilela Email & Phone Number

Lima, Perú

Mexico

Direction of the business unit, generating a short and long term strategy including the commercial strategy for 8 countries (Mexico, Central America, and the Dominican Republic). Analysis of trends, industry information, financial results in order of decision making. Legal representative. Main contact with the stakeholders, specially with leading authors. Selection and hiring of contents working with over 300 people in direct and indirect form.• For the fourth consecutive year I continue to… Show more Direction of the business unit, generating a short and long term strategy including the commercial strategy for 8 countries (Mexico, Central America, and the Dominican Republic). Analysis of trends, industry information, financial results in order of decision making. Legal representative. Main contact with the stakeholders, specially with leading authors. Selection and hiring of contents working with over 300 people in direct and indirect form.• For the fourth consecutive year I continue to surpass the corporate goals of my business unit. • Increases in profitability of 17%• Inventory reduction: 9.7% yearly. I have been successful at maintaining the lowest inventory levels of the sector.• Reduction of expenses: 8.1%• The efficiency of cash flow results is in accordance with the generated profits.• Recovery of 87% of sales in 3 years due to the loss of the Premium product with a new product mix strategy.• Effective control of collectibility that allows for a 96.5% recovery of sales, keeping the accounts payable in check.• Increase in sales and leadership of the company for the hiring of new high impact contents as well as authors who are leaders of opinion. Show less

Mexico

Design and implementation of the sales and accounts payable strategy for the different channels of distribution (book stores, convenience and department stores, price clubs and others). Develop new inventory management strategies. Negotiation with key clients in order to improve business terms.• Reaching first place in sales within the market.• I optimized operation expenses and profitability of the sales channels by over 13%.• Increased sales by 16% through sales strategies in… Show more Design and implementation of the sales and accounts payable strategy for the different channels of distribution (book stores, convenience and department stores, price clubs and others). Develop new inventory management strategies. Negotiation with key clients in order to improve business terms.• Reaching first place in sales within the market.• I optimized operation expenses and profitability of the sales channels by over 13%.• Increased sales by 16% through sales strategies in large area channels.• An annual reduction of 9% of the inventory through sale incentives at low segment convenience stores.• A reduction of uncollectibility by 35.8% and days accounts receivable by 14%. Show less

Mexico

Strategic planning and commercial model design for all purchases and sales working with a team of more than 550 people. Design and implement new inventory management system. Develop a new administrative strategy in order to gain control and market share for the company. Build a new Retailing Management strategy. Responsible for negotiating the commercial conditions of purchases with over 60 suppliers.• Increase in sales of 23% by completely modernizing the company's purchasing system in… Show more Strategic planning and commercial model design for all purchases and sales working with a team of more than 550 people. Design and implement new inventory management system. Develop a new administrative strategy in order to gain control and market share for the company. Build a new Retailing Management strategy. Responsible for negotiating the commercial conditions of purchases with over 60 suppliers.• Increase in sales of 23% by completely modernizing the company's purchasing system in 48 sales points in 30 cities, reducing inventories from 13 to 8.5 months.• A pioneer in the implementation in Mexico of the "no-interest monthly fees" sales system in book shops, generating a sales increase of 35% during low seasons. Show less

México

Set up the company in the Mexican market.Develop a client portfolio.• I commercialized and introduced to the Mexican market a macro survey with a new and modern perspective in order to punder lifestyles, customs and habits of Mexican consumers to companies such as: Unilever, Cervecería Modelo (Modelo Brewery), Sauza Tequila, AVON Cosmetics.

México

• Management of sales performance indicators giving a service to a portfolio of over 100 clients at a national level.• Yearly increases in sales of up to 6% in a mature and saturated market, all the while maintaining the leadership of the company.• Design of sales administration information allowing for the implementation of productivity indicators for a sales force of 32 representatives.

Perú

• Leadership in the market on three out of four business lines, achieving an increase in profitability for the company by over 30% in three years.

Perú

• Increase in billing by over 40% the first year, 35% the second year, and 40% the third year for a new national growth project for the institution. • Supervision of the creation of 20 new sales points in different cities throughout the country.

Negotiation Skills

Master'S Degree, Marketing/Marketing Management, General

Licentiate Degree, Business Administration And Management, General