• Lead the company growth and profitability. Responsible for strategic direction, sales, marketing, finances, funding, legal, technology and operations. Manage and developed a 35 people team.o Sales increased from the creation of the company to $10M usd/year.o Successful HR App design and launch.o Open and developed 5 branches around the county.

At HolaStaff, we have developed breakthrough technology to help companies succeed in their fields through a comprehensive Human Resources Strategy and services.www.holastaff.mx

• Lead the commercial team, assessment, development and execution of the new business commercial strategy that resulted in: - Sales increased by 575% in 2015 vs 2013- More than 300 new big customers generated. - Defined and implemented the commercial strategy, policies and objectives.- Responsible for several business generation areas such as inbound, outbound and Key Account Executives.- Hiring, training and development of the commercial team.

Commercial, logistics, operations improvement and technology deployment projects design and implementation for several private and public sector institutions.• Logistics and international commerce consultation for small companies.• Set up and launch of mypetitefashionista.com e-commerce web page and its commercial strategy. • Project development and management at the Office of the President, Ministries of Social Development, Health and Education.

• Developed new business channels and increased customer base by 20%.• Assessment and commercial strategy development and implementation to reach new channels and close sales with new major accounts generating revenue of $600,000 usd/yr. (i.e Whirlpool and Navistar) • Led international account management teams to implement projects and improve customer service for several industries that include automotive, electronics, food & beverages, consumer goods and heavy equipment.

• Assessment, development and execution of the commercial strategy to grow the business in Mexico and Central America that resulted in:- Sales revenue increased by 900% and net margin from 11% to 19% in three years.- Recruited, developed and led the regional sales and technical team (from 0 to 6 members).- New strategy focused in non-traditional channels and decision makers (installers, car manufacturers and architectural distributors).- Created and developed an Installers Club to increase loyalty to our brand.- Expanded and developed distribution base in Mexico and Central America from 2 to 8 distributors and increased points of sale from 20 to 180 in this region.- Initiated, participated in bids and implemented supply and service agreements with major customers such as GM that generated 300,000 usd for the first year and potential for 3 million usd a year.- Commercial Strategy Innovation prize at the CPFilms international meeting due to GM business.

- Increased sales from 820,000 to 1,000,000 USD by developing new end customers and distributors.- Provided technical and commercial assistance to customers and distributors.- Expanded other product lines among customer base through cross selling strategy.- Implemented a customer recovery strategy that increased sales by 10% in one year.

- Negotiated and sold 65 franchises agreements that included more than 80 shops countrywide.- Designed and implemented commercial, legal and operative policies program for the network.- Negotiated and implemented several nationwide commercial agreements with key accounts.- Created and managed the Complementary Products Department for the network.