As In-Country Business Development Manager was responsible for developing, initiating and implementing operations to successfully market and sell various CBN product lines, as well as planning and establishing a robust sales network comprised of over 720 new points-of-sale (POS). Tasked with developing and nurturing various strategic private and public commercial partnerships to increase revenue streams. Exceeded sales growth expectations consistently while managing sales department below established yearly operations budget. Other duties included preparing annual sales forecasts and actively participating in the development of strategic marketing plans, product and/or promotion launch campaigns and market research.

As In-Country Business Development Manager helped establish and initiate CBN operations and presence in new international locations and markets. Functioned as key advisor in the successful implementation of programs and protocols to establish distribution, delivery and installation of more than 1,300 selling terminals throughout 27 cities in Ecuador. Served as in-house consultant to local sales and operations teams to promote various CBN products, while establishing local office management policies and procedures.

As Regional Sales Manager and Operations Expansion Leader was accountable for managing, training and coordinating day-to-day responsibilities of a 72-person sales team tasked to generate an increase in sales, execute campaigns focused on customer engagement and on-premise promotional activities, in addition to building brand equity. Achieved growth and sales goals by increasing POS in existing and new cities across the region, ultimately representing 40% of the total revenue streams.

As Local Market Retail Manager responsibilities included the management and coordination of staff responsible for 13 national retail branches. Other duties included the successful implementation of retail promotions, standardization of branch image and procedures, as well as achieving monthly sales targets contributing to the overall performance of the company.

As representative of Cargill’s Meat and poultry division responsibilities included establishing successful commercial relationships with large-scale local grocery stores including Walmart International. Managed a team of 21 sales promoters to successfully execute on-site promotions. Effectively negotiated best shelf layout locations to increase product exposure and sales.

As Local Sales Supervisor for the SABMiller family of beverage products and Coca-Cola’s soft drinks products was responsible for managing 9 distribution routes and a team of 36 associates to serve over 1,000 POS. Obtained proper store placement locations for products and brand / promotional materials. Ensured product orders were complete and accurate to enhance customer service experience.

As Key Accounts Executive for the Coca-Cola products line, developed and managed commercial relationships with retail stores for Shell, Texaco and Esso. Grocery stores like Walmart International and restaurants like Ruby Tuesday’s and Subway franchises. Worked jointly with Coca-Cola to design materials for convenience stores and supermarkets to strengthen brand equity and awareness as well as creating and developing sales promotions and media campaigns. Guided merchandising team on strategies to obtain best shelf layout locations to promote sales and brand awareness