General Manager│Consultant│+ 25 years experience in Entertainment & FMCG│expert in Digital Transformation.

Head of Home Entertaiment Division, leading Digital & Packaged media distribution including interactive and audiovisual content (Videogames, Movies and TV shows) thru transactional Digital Platforms (EST, TVOD) and Retail.Main Responsibilities:• Development and implementation of the Divisional Business Plan at revenue and profit level.• Oversee the development and implementation of the Key Franchise Marketing Plans for each business unit.• Lead the relationship in my division with key partners as HBO (sister company), Sony Entertainment, Microsoft, Fox Home Entertainment and Local Producers.• Maintain WHE at the cutting edge of the sales process and relationship management.• Coaching and Development of the team (up to 25 people)• Evaluate local acquisitions.• Management of the sales process and company / retailer relationships to deliver “best inclass” multichannel approach in retail and online market place.• Represent WB in key industry associations: Videogames Spanish Association (AEVI), Anti-piracy Federation (FAP), Home Video Spanish Association (UVE), etc...

This was a new position created to lead a team of two people, a Trade Marketing Executive and a Key Account Manager) in order to manage the following Home Market National Accounts: Mercadona (Top 1 Coca-Cola Spain account), Auchan Group, Ahold, El Corte Inglés and Metro- Makro with an annual budget of 300M€Main Responsibilities:• Design and execution of the whole negotiation process, including both demand and supplychain business areas.• Supervise planning and execution and follow-up of commercial and marketing plans for thesecustomers.• Team development functions, including hiring, coaching, supervising and team building.