I have the privilege of leading and advancing business to business marketing organization capabilities that have resulted in multiple successful products that customers want to use and that generate value for the company.I am driven by building organizational capabilities that deliver products and services at a profit and am thrilled by the process of studying and analyzing market and technology trends, discerning opportunities, defining the attractive ones, and leading the organization in developing products and services that customers value. I’m recognized for my ability to engage different functions in the full marketing process from developing approaches for collecting and interpreting market/customer data to launching and commercializing products with distinct value propositions to target customers/markets. And I do it through a market/customer focused framework that clearly shows people the benefits for them and the organization. That framework:• educates involved functions on marketing basics - segmentation, targeting, and positioning - can't be everything to everyone• develops approach to collect and interpret market and customer data • carries out competitive analysis• provides value chain analysis• defines strategy - where to go and where not to go• drives the development of new products and services• develops and communicate unique value propositionsIf your organization desires to develop marketing capabilities and grow organically through new product development or revenue streams, contact me @ calaloruiz21@gmail.com