Carlos Santana

Carlos Santana Email and Phone Number

Madrid, ES
Carlos Santana's Location
Madrid, Community of Madrid, Spain, Spain
About Carlos Santana

Carlos has been the General Manager of Yixinou Spain (YXE). Multinational Chinese owned company that manages the Railway China-Spain, amongst many other routes. Vice President of the Official Chamber of Commerce of China in Spain (CCINCE). Being the first non-Chinese person to be elected for the role. He has been Consulting Specialist at FIYE (YiWu- Spain Foundation). He lived in China (Zhejiang and Shanghai) from 2007 to 2017. His large and vast experience made him a regular participant in debates, forums and seminars regarding the present and future of China and its relationship with Europe; with special focus on Supply Chain Management. Being invited in 2019 to the UN as speaker during the E-commerce week. Carlos is Academic Director of the Advance Program in Supply Chain at IE Business School and Adjunct Professor IE University. Also lecturer in many others private companies and institutions. He collaborates with the Global Times (the English version of People’s Daily Newspaper). He has also published articles in Expansión, El Mundo, El Periódico, El Mercantil, El País and Agenda Pública. He is an Economics PhD Candidate at UCM. Investigating about the Relationship between private enterprise and the State in China: Mechanisms of Communication, Coordination and Control in its International Presence (2008-2020). Carlos is by MBA by Brown University (USA) and IE (Spain). Master Degree in Media & Communication Science. Advertising and Public Relationships. (UCM) His work experience combined with excellent leadership abilities and superior education allows him to positively contribute to the development and implementation of innovative business models but will also bring a new edge to current business situations. His personal history demonstrates that Carlos is available to seek opportunities on a global basis (China, Europe and the Americas).

Carlos Santana's Current Company Details
IE Business School Executive Education

Ie Business School Executive Education

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Academic Director
Madrid, ES
Carlos Santana Work Experience Details
  • Ie Business School Executive Education
    Academic Director
    Ie Business School Executive Education
    Madrid, Es
  • Silmaril Technologies
    Head Of Business Development And Strategic Partnerships
    Silmaril Technologies May 2024 - Present
  • Ie Business School Executive Education
    Academic Director
    Ie Business School Executive Education 2023 - Present
    Madrid, Community Of Madrid, Spain
  • Ie Business School
    Adjunct Professor
    Ie Business School Mar 2019 - Present
    Madrid Area, Spain
    Supply Chain Management professor at BBA and IMBA
  • Cátedra China
    Senior Member
    Cátedra China Oct 2019 - Present
    Spain
  • Timex Industrial Investment
    Spain General Manager
    Timex Industrial Investment Dec 2018 - Oct 2022
    Madrid Area, Spain
    Founded in 2012, Timex is the platform operator of all Yiwu-originated China Railway Express services. Timex is an integrated Supply Chain Management Company. Its activity is executed under the commercial brand “YXE”. Its services scope includes multinational rail service, LCL, Supply Chain Solution, International Express, Overseas Warehouse, Door-to-Door Delivery, Financial Services, Trucking, Custom Clearance and many others. In order to provide one-stop solutions to the clients Timex has offices in China And Europe (Madrid, London, Duisburg and Paris)Currently Timex is operating 8 railroad routes from Yiwu. The destinations cover all key European Logistic sites, thus made YXE the best railroad service partner in terms of the number of operating destinations. Constantly providing reliable, convenient, safety and environmental sustainable services to international trade along the Belt and Road initiative (BRI). Proud to be an active and tangible part of BRI, Timex will keep working on the service capability enhancement with innovative spirit in mind.
  • China Chamber Of Commerce And Investment In Spain (Ccince)
    Vice President
    China Chamber Of Commerce And Investment In Spain (Ccince) Mar 2021 - May 2022
    Madrid, Community Of Madrid, Spain
    CCINCE. CHINA CHAMBER OF COMMERCE AND INVESTMENTS IN SPAINThe only bilateral Chamber recognized by the Chinese Government and by the Chinese Embassy in Spain.http://ccince.com/http://es2.mofcom.gov.cn/article/chinanews/201402/20140200491565.shtml
  • Spanish Chamber Of Commerce In China, Shanghai Division
    Working Group Coordinator
    Spanish Chamber Of Commerce In China, Shanghai Division Nov 2014 - Apr 2019
    Shanghai City, China
  • Fundación Para El Intercambio Entre Yiwu Y España
    Consulting Specialist
    Fundación Para El Intercambio Entre Yiwu Y España Apr 2017 - Dec 2018
    Madrid Area, Spain
    As Senior Consultant I am helping FIYE to promote and develop the project "Belt and Road Initiative" in Spain. Due the constant interaction with companies, institutions and governments we are trying to help the Yiwu government to establish its strategic plan for the upcoming future; where the e-commerce and international logistic will play a key roll.
  • Zhou Group
    Managing Director & Member Executive Board
    Zhou Group Sep 2012 - Dec 2018
    Shanghai City, China
    Currently Carlos is the Managing Director and a Member of the Executive Board of the Zhou Group, a Chinese owned corporation. The Zhou Group main areas of expertise are: (1) International Logistic, (ZG is a key stakeholder in the international cargo railway line planning to connect China and Spain). (2) Real Estate, Construction & Hotel Management (ZG is the main shareholder of Huzhou Real State Co a prominent real estate player in continental China. based in Zheijiang, China. (3) Food & Beverage: large Import & Export operations between Europe and China, Management Restaurant Chain and Local Distribution. (4) Textile: Trading between China /Europe (mainly Poland and Portugal)/ Latin America.Exercised a leadership position in a 50M USD turnover corporation. Role mainly included:- Overseeing a team of 12 business line managers and 500 professionals.- Responsibility of the Sales/Marketing and Business Development.- Responsibility of the management of institutional relations in China & Spain. - Development and the implementation of the strategy at group and branch level.
  • Zhou Group
    General Manager
    Zhou Group Sep 2010 - Sep 2012
    Shanghai City, China
    - PR plan of the company. Including Governmental Relations in China and Spain.- Participated actively in the expansion of the core business of Food & Beverage that increased sales from 2.5M to 40 Million RMB in 3 years.- Developed and implemented a strategy based on risk diversification.- Responsible for the growth and business development of Mundiver business line.- Created a restaurant franchise model around Spanish gastronomy and lifestyle. Model was initially tested by launching the first “Spanish” restaurant in the city of YiWu and is now deployed in China (+3 restaurants open).
  • Asiain International (Branch Of Zhou Group)
    Ceo
    Asiain International (Branch Of Zhou Group) Sep 2010 - Dec 2018
    Madrid Y Alrededores, España
    - Created Asiain International: Real Estate & Investment company focused on marketing Spanish properties and real estate investment projects to Chinese potential investors. - Managed an international team of 10 people in sales/marketing, finance and IT.- Coordinate the business of the whole Mundiver Group in Spain through AI: Improving the access to credit (i.e. 2M Euros new credit line, better banking conditions and tax benefits, which reported nearly 0.5M profits).
  • Mashang Co. Ltd
    Co Founder
    Mashang Co. Ltd Oct 2012 - Dec 2015
    A HongKong based company focused on consulting and trading. Operating between America, Europe and Asia
  • Mundiver Europa (Branch Of Zhou Group)
    Associate Director
    Mundiver Europa (Branch Of Zhou Group) Sep 2009 - Sep 2010
    Yiwu, Zhejiang, China
    - Developed the Chinese distribution network: +500 dealers throughout the country. - Increased the operational team from 40 to 100, which contributed to a 50M increase in annual revenues.- Converted the original company from a single Shanghai office to a Group with 8 branches across Continental China.- Responsible for obtaining the endorsement of the Shanghai Spanish Chamber of Commerce as “Partner Sponsor”. Extensive networking with CEOs and top government representatives was required to be awarded this privileged status.
  • Mundiver Europa (Branch Of Zhou Group)
    Commercial & Marketing Director
    Mundiver Europa (Branch Of Zhou Group) Sep 2008 - Sep 2009
    Yiwu, Zhejiang, China
    - Supply Chain Management and Design & Implementation of the distribution model.- Operating Business Development due the opening new offices, showrooms and shops.- Business plan creation & Selection of the new team. Increasing the employees up to 40.
  • Mundiver Europa (Branch Of Zhou Group)
    Sales Manager
    Mundiver Europa (Branch Of Zhou Group) Sep 2007 - Sep 2008
    Shanghai City, China
    - PR plan of the company. Including Governmental Relations in China and Spain.- Managing the Suppliers Relationship (including the configuration of the portfolio)- Supervision of key sales accounts (big distributors and relevant retailers)- Managing sales team. The project started with 18 people.

Carlos Santana Skills

Business Development Public Relations Institutional Relations Contract Negotiation Customer Relationship Management Cross Functional Team Leadership Leadership Development Operations Management International Logistics Intrapreneurship Entrepreneurship Make It Happen Media Relations Spanish Business Planning Management Strategy Strategic Planning Business Strategy Project Management Negotiation Marketing Strategy Corporate Social Responsibility International Relations Public Speaking English Social Media China E Commerce Chinese Belt And Road Initiative New Silk Route Leadership Political Intelligence Economic Intelligence

Carlos Santana Education Details

Frequently Asked Questions about Carlos Santana

What company does Carlos Santana work for?

Carlos Santana works for Ie Business School Executive Education

What is Carlos Santana's role at the current company?

Carlos Santana's current role is Academic Director.

What schools did Carlos Santana attend?

Carlos Santana attended Harvard Kennedy School, Harvard Kennedy School, Universidad Complutense De Madrid, Brown University, Ie Business School, Universidad Complutense De Madrid, Katholieke Universiteit Leuven.

What skills is Carlos Santana known for?

Carlos Santana has skills like Business Development, Public Relations, Institutional Relations, Contract Negotiation, Customer Relationship Management, Cross Functional Team Leadership, Leadership Development, Operations Management, International Logistics, Intrapreneurship, Entrepreneurship, Make It Happen.

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