Successful and versatile marketing professional with 20 years of progressive successful results within the state university system. Recognized as Subject Matter Expert in marketing of online programs across the state of Georgia. Core competencies include:Goal Oriented Self Starter: Took a startup online program and grew it to the largest online program in the University System of Georgia using strategic planning and multiple marketing strategies which included traditional and internet marketing. Customer Service: Conducted the highest level of customer service for students, faculty, executive administration and co-workers. Consistently contacted stakeholders with prompt and courteous service. Vendor Management: Constantly sought out new and improved marketing delivery methods. Interviewed advertising sales representatives and performed cost analysis and ROI for all direct mail, print, television, radio, web, Google, Facebook, SEO, SEM and banner advertising.
Listed skills include Higher Education, Editing, Public Speaking, Copy Editing, and 36 others.