Carlos E. Martinez Email & Phone Number

San Diego/Orange County Ca

Recruited to build the local face of Beatbox Beverages in San Diego/Orange County CA in the most relevant way, following the Beatbox national strategies and priorities. Build local networks, creating, developing and executing marketing programs in the areas of Beatbox beverages business; On Premise, Off Premise, events, and new business opportunities that impact the heart of local consumers, leading to the successful development of the brand.Utilizing my local network of relationships while infusing national strategies and philosophy in the field to develop brand awareness in my territory and grow the Southern California market.Translating national programs into successful local activation through product sampling, event partnerships, and on-premise activation.Hire, train, and staff a field marketing team of brand reps "Beats Team" to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts.Ride-along with my territory SEM/Sales counterparts to support activations, merchandising, and sales blitzes in Southern CA. Supporting our wholesalers and distributors throughout my territory. AB-One and Straubb.Activate national events with other FMC's/Brand Reps in regional territoriesDevelop relationships with on premise managers, off premise managers, and wholesale sales and marketing departmentsIdentify event opportunities in my area that require sampling activations and Beatbox influencers and partnership opportunities to support my local market.Develop social media content that could be used in local area campaigns

Greater San Diego Area

Responsible for managing government and commercial projects for MEK Enterprises and guiding its overall direction. Communicate with the internal executive management and field teams in the project, as well as higher-level employees such as senior leaders. Oversee high-level HR duties, attracting talent, creating and developing training standards and hiring procedures. Analyzing and improving organizational processes, improving quality, productivity and efficiency.• Created and implemented a streamlined process for dispatching field staff to job sites, improving efficiency over 60% by minimizing call outs, no shows and establishing accountability.• Define scope, budget and schedule for operations project, identify project risks and recommend appropriate resolutions. Track, monitor and control expense based on budgetary guidelines. Ensure project execution stays within defined budget and timelines.• Manage and lead scope changes, risk management and mitigation for operations project, manage resource assignment, work allocation and hardware requirements for all projects.• Address questions and concerns of project team, management and customers in professional and confident manner. Provide project progress status, delays and issues to customers in timely manner.• Ensure that project deliverables meet customer expectations. Provide support and guidance to project team as and when needed.• Develop and implement project management procedures and methodologies to achieve business goals.• Conduct regular project status meetings with project and management teams, direct performance reviews and provide feedback to field staff.

Greater San Diego Area

Built a thriving event management and marketing consulting business, specializing in festivals, nightclubs, B2C, and on/off-premise marketing. Established exceptional industry relationships with local and national management such as Insomniac, Live Nation, and BrewHAHA. Managed all aspects of marketing and event planning from creative marketing to traditional marketing. Including field marketing, guerilla, social media, community, corporate trade shows, celebrity red-carpet events, product branding, leaving desired footprint with guests and consumers.• Grew company from zero to $230K in annual revenue, grossing over $3 Million per year for clients.• Responsible for pre-event coordination including project planning, venue selection, contract negotiations, budget preparation, celebrity bookings, support key stakeholders, team with various marketing departments to strategically support event, coordinate planning calls, event materials, invitee list management, invitation dissemination, registration and timely reports to all teams.• Initiate and lead contract negotiations with talent management, festival promoters, and management, vendors, and concessionaires, negotiating contract expectations and execution in planning meetings, prior to events and on-site.• Coordinate delivery, set-up, and strike schedules for all event infrastructure and activations, Responsible for all aspects of event strategizing and on-site managing. Event site research and selection, building and cultivating vendor relationships. Hiring, educating, training, and managing brand ambassadors.

Long Beach

Primary event specialist in charge of flawless execution and quality assurance of RMD's experiential events, representing Ford. Using event resources (personnel, event set-up, and equipment) to ensure maximum effectiveness of brand message and achievement of objectives. Continually optimizes quality in all areas including event entertainment value (sound and visual), effectiveness of interaction with consumers, and total impact of mobile marketing initiative on target audience.• Work closely with the event producer, oversee event, and documents the event via recap reporting that include data capture interaction metrics from iPads and event photos.• Meet brand ambassador team at RMD headquarters, drive team in assigned RMD vehicle to event. On-site management and presence at all event activations, staff check-ins and confirming that all event staff is in appropriate uniform.• Review key messaging points with all staff and ensures brand message is effectively conveyed, rotates and relieve staff for breaks throughout the day.• Maintain staff motivation to ensure successful execution, consult with account manager immediately to discuss any on-site issues and keep account manager apprised throughout event day of progress.

Greater San Diego Area

Dynamic and results-driven professional with extensive experience in the cannabis industry, specializing in patient engagement, product guidance, and social media marketing. Proven track record of working alongside cannabis physicians to deliver tailored solutions that enhance patient care and satisfaction. Successfully created and tracked social media marketing strategies to boost brand awareness, sales, and promotions.• Track, analyze, and report on field marketing and social media campaigns and bring forward impact: results, successes, and recommendations for improvement. Collaborate with marketing combining synergies to capitalize on related opportunities (Social Media and In-Store Campaigns).• Lead and inspire brand ambassadors to ensure effective, best in class execution of all job functions as a creative problem solver and approach challenges as an opportunity. Coached the team to deal with different types of consumers and effective ways of communicating.• Led the planning and execution of high-profile events, including cannabis-infused dining experiences, social smoking sessions, and networking events tailored to the medicinal cannabis community. Developed and implemented comprehensive marketing strategies to elevate brand visibility within the medicinal cannabis industry. Leveraged a deep understanding of cannabis culture and consumer behavior to craft compelling brand narratives that resonated with diverse audiences.• Monitor stock levels, track the effectiveness of product displays through detailed photo documentation, and generate comprehensive reports to support internal analysis and informed decision-making. Additionally, I optimized displays, strategically arranged product placements, and ensured the shopping environment was both visually appealing and customer-friendly.• Educated patients, and store staff on new products, features, events, and promotions, while driving engagement through smoking sessions and industry events.

Greater San Diego Area

Recruited to spearhead the west coast Stillhouse Whiskey event and sampling teams, including staff trainings, scheduling and hosting quarterly large-scale events and weekly on-premise/off-premise sampling programs.• Hired and trained regional promotional teams on the client’s product and industry specific key messaging. Provided both positive and constructive feedback to promotional staff after promotions to improve results and event execution standards. Scheduled and activated 75+ brand ambassadors regionally for on- premise/off-premise events quarterly, increasing sales by 35% within 90 days in West Coast region.• Educated promotional and venue staff on the featured brand and flavors, demonstrating a thorough knowledge of the brand, menu, cocktail mixes, history and production. Controlled and leveraged annual marketing budget to best affect. Guided distribution sales team and client on key account visits, leveraging my relationships with key influencers in the nightlife industry.• Updated client through online recaps, email, weekly conference calls, online presentations/screen-share and in person meetings. Communicated progress and accomplishments of weekly/monthly and quarterly initiatives to internal executive management and external stakeholders.• Maintained storage units, received all marketing collateral and sampling kits for regional sampling teams and managed distribution in California, Arizona and Nevada. Administer promotional material inventories and ensure permanent materials are returned to storage locations following each promotion.

Greater San Diego Area

Develop and manage marketing initiatives within budget in assigned territory for global client. Recruit, train, and manage top-­tier brand representatives across territory. Couple quantitative reports with industry experience to continuously develop a sound business plan, and to ensure market initiatives are met or exceeded. Assist neighboring markets with both performance issues, and business expansion.• Negotiated and contracted nightclubs, festivals and concert venues for weekly Brand Ambassador interactions with 21+ consumers to engage in field marketing strategies in person-to-person interactions with custom iPad and Samsung VR systems collecting consumer data and disburse multiple giveaways.• Secured San Diego market as a top 3 national market, hitting 113% for client’s key indicators below budget and establishing market historic high for partnerships. • Manage and evaluate the growth of market, team leads and brand ambassadors, hiring, evaluating, coaching and developing performance plans, providing team with the guidance and the tools necessary to execute the program efficiently.• Built and maintain an organization that is up to speed on all program deliverables via the constant use of a sound business plan as well as communication, motivational, and team building tools gathering and analyzing information, identifying goals, implementing action plans, evaluating recap reports and results.• Developed a working knowledge of the client’s primary demographic and market, gained an understanding of the communities surrounding the client’s demographic, built marketing plans that align with these communities targeting consumer base while staying within budget. • Accountable for all program related materials such as tracking and maintaining Hi-Tech equipment, proper amounts of inventory in storage unit, shipping and receiving all collateral and giveaways.

Greater San Diego Area

Successfully managed the Metro PCS seasonal program in San Diego CA, where I effectively trained, coached and mentored brand ambassadors on executing brand awareness, product knowledge, and sales.

Greater San Diego Area

Successfully managed a multicultural program for Cardenas Marketing representing the Telcel Communications seasonal promotion in San Diego CA, where I effectively trained, coached and mentored brand ambassadors on executing brand awareness, product knowledge, and sales.

Carlsbad California

Hired as a consultant to create experiential events and promotions that engaged current gamers and capture new users to Buzztime Poker. Designed and rolled out a poker tournament to be executed and hosted in over 4000 venues, utilizing the Buzztime Entertainment gaming system. Monitored the campaign to ensure that it ran smoothly and measured all results, reviewed costs against the original campaign budgets and estimated the return on the campaign in terms of sales, increased registration, customer engagement and brand awareness.• Worked closely with other members of the marketing team to determine the role for promotions in the company’s overall strategy. Developed detailed plans for live events and promotions in line with the marketing strategy and analyzed the target audience to determine the type of promotion and event that would be most effective. • Identified campaign costs and allocate budgets to each program, established a calendar of event schedules, placed orders for the promotional items and campaign material production, responsible for distribution and placement of campaign materials to meet launch dates. • Worked with graphic design team to develop the creative theme for the campaign, briefed the marketing and sales teams on the campaign objectives, promotions and scheduled events. • Solicited and attained sponsorships for top prizes and giveaways, hired and developed team of brand ambassadors to engage with audience members and customers, promoting Buzztime gaming and inviting them to visit and add Buzztime social media sites for future calendar events and promotions.

Greater San Diego Area

Recruited to help clothing company break into highly saturated energy drink market with a brand new product. Accountable for recreating and building the brand, generating national awareness, controlled and leveraged annual marketing budget of 250K to best effect. Strategies included social media marketing, national sponsorships, partnerships, promotional giveaways, sample programs, street team and guerilla marketing tactics. Led and managed a team of 16 full-time marketers and 40+ brand ambassadors nationwide and managed fleet of promotional vehicles. • Played key role in helping the company reach $1M in revenues within a year. Collaborated with distributors and executive leadership to develop national quarterly marketing and promotions calendar, incorporating in-store promotions, print, radio, television, social media, trade conventions and large-scale community events.• Hired and managed full-time street team, social media team and part time event-based brand ambassadors leveraging experiential marketing to implement product-sampling programs and branding events, resulting in 95% success rate in persuading people to participate, fill out comment cards and purchase product at taste testing events. • Translated company’s brand for new market, composed proposals and secured sponsorship collaborations, helped in developing and creating all marketing and collateral materials including, traditional and digital signage, brochures, posters, table tents, clings, banners, sales books and POS. Applied expert communication skills as brand representative at product launches, trade shows, corporate partners and event showcases.• Built large digital community and email database of over 20K, while developing strong relationships with key corporate partners (such as Wal-Mart, 7-11, Kroger and Budweiser) and a national network of distributors.

Greater San Diego Area

Hired to create and manage events and promotions to help build awareness and branding for radio station that had recently changed music formats. Managed fleet of vehicles, designed and scheduled promotions (On-site and On-air), scripted commercials, negotiated strategic alliances, sponsorships and managed street promotion teams.Worked closely with program and music directors and created quarterly promotional calendar used by sales team to drive revenue. Designed and executed sports-related events and promotions for ESPN Radio.• Played key role in driving ratings increase from .6 to 2.0 in less than a year, a particularly impressive achievement since the format switch forced the station to attract a completely different audience.• Successfully marketed the stations in 2 languages and 2 countries, translating all messages and marketing for each audience. Did voice-over in 2 languages for on-air commercials and hosted on-site events and concerts.• Built promotions department from scratch and established strong relationships with US advertisers, leveraging extensive network of contacts to secure advertising and sponsorships for the fledgling station.• Devised corporate-focused promotional strategy that was a key to boosting advertising sales and ratings.

United States

Recruited audience members across the US for a variety of shows and events including Beachhouse, TRL, SNMW and MTV Movie Awards. Traveled the country, used guerilla street team and viral marketing strategies to generate buzz, conducted interviews, assessed potential audience members and worked closely with producers, directors and stage managers for production of themed shows and skits with celebrity guest hosts.• Quickly built local knowledge, relationships and rapport in each location. Executed marketing strategies and evaluated thousands of potential cast members.• Made significant contributions to the MTV brand by ensuring that casting was appropriate for each target demographic, conducted open calls and on and off camera casting interviews.

Greater San Diego Area

Joined the company in an entry-level role and then quickly earned promotion to help lead marketing activities and events for 3 radio stations, 2 stations were Spanish multicultural marketing and promotions. Developed strong community relationship and trained as on-air radio personality.