Carlos Silva Email & Phone Number

Florida, United States

Miami-Fort Lauderdale Area

*Identify different international markets with potential for our sales to work on them with customer acquisition strategies. *Lead the sales team accompanying them, guiding them and helping them to reach the sales goals in the different categories of products that we have: batteries, lubricants, parts and chemicals. *Define sales strategies to attract new customers and grow sales in current customers by increasing the portfolio of products sold, through Channel Marketing strategies such as preparation of sales sheets, promotions, price list by channel. *Work on the improvement and fine-tuning of the company's WEB page as well as the implementation of an automated email delivery system to current and potential customers. *Work on updating and improving social media networks as a tool to position the brand and attract new customers abroad. *Control the company's client portfolio by identifying sales opportunities with the different indicators (visit frequency, sales effectiveness, visit effectiveness). *Responsible for the mobile sales system and its integration in the SAP ONE platform. *Responsible for the distribution system and routing of merchandise deliveries to domestic customers.

Miami-Fort Lauderdale Area

*Lead the sales team accompanying them, guiding them and helping them to reach the sales goals in the different categories of products that we have: batteries, lubricants, parts and chemicals. *Define sales strategies to attract new customers and grow sales in current customers by increasing the portfolio of products sold, through Channel Marketing strategies such as preparation of sales sheets, promotions, price list by channel. *Control the company's client portfolio by identifying sales opportunities with the different indicators (visit frequency, sales effectiveness, visit effectiveness). *Responsible for the mobile sales system and its integration in the SAP ONE platform. *Responsible for the distribution system and routing of merchandise deliveries to domestic customers.

Miami/Fort Lauderdale Area

Responsible for adjusting and improving the company's sales processes. Specifically work with the standardization of the sales method (sales folder, rules and policies)

Caracas, Venezuela

Leading and coaching a team of 5 Region Sales Managers, a Key Account Manager and a Telesales Manager to sell and execute in each of the 65,000 customers (bakeries, liquor stores, super markets, restaurants, bars, groceries, wineries, and others of smaller size) the portfolio of products handled by the company: soft drinks, water, sports drinks, juices, energy drinks and tea, through the direct sales force: 18 Area Sales Managers, 7 key Account Sales Coordinators, 100+ Sales Supervisors and 500+ Sales Reps, and through 50+ Distributors across the country. Responsible for selling the annual sales plan:18 million cases executing channel-defined channel marketing strategies. Also selling and executing channel marketing strategies and fulfilling the sales plan in each store of key accounts: supermarket chains, pharmacy chains, liquor chains, bar-restaurants chains and chains of Bakeries. Within the portfolio and as part of an agreement with sister company Polar Foods to maximize sales in the bakery channel, we manage the sales of Migurt (pasteurized yogurt) Achieving the leadership of the category. Responsible for the credit portfolio of all the clients. Responsible for the design and implementation of strategies for the growth of sales in the short and medium term. Responsible for the design, implementation and supervision of the incentive plans for the sales force, as well as the definition of objectives and goals to the management team aligned with the objective of the company. Main achievement: Have achieved leadership in market share in black colas at the end of the year 2017 (6 + pp Share) and have successfully designed and implemented a new culture of sales in the entire sales force in the period of 2 years.

Barquisimeto. Venezuela.

Leading a team of 5 Area Sales Managers, sell and execute in each of the 12,000 customers the portfolio of products handled by the company: beer, malt and wines, with differentes brands: Polar Pilsen, Polar Light, Polar Ice, Solera, Maltin Polar, Maltin Polar Light, Vinos y Sangria Pomar, through the direct sales force: 36 Sales Supervisors and 120 Distribuitors (Franchisses) across the region in four states. Responsible for selling the annual sales plan executing channel-defined channel marketing strategies. Also selling and executing channel marketing strategies and fulfilling the sales plan in each store of key accounts: supermarket chains, pharmacy chains, liquor chains, bar-restaurants chains and chains of Bakeries. Responsible for the credit portfolio of all the clients. Main achievement: Leadership consolidation across the region with 75% PDM (+10 PP).• Recovery of the leadership in the city of Barinas with 60% PDM (+30 PP) through the execution of marketing strategies of channels such as tactical plans, rebates, promotions and image at the points of sales and through plans of incentive to the sales force : Sales Supervisors and Sellers (franchisees) for the capture of higher volume in current customers and through the recruitment of new customers.• Leadership consolidation with the city of Barquisimeto with 80% PP (+ 20 PPDM) through the execution of marketing strategies for channels such as tactical plans, rebates, promotions and image in the sales points to grow in volume in the weighted customers Where competition had more market share. Design and execution of a client capture plan in areas of difficult access due to safety through the vendors. Special project: Deep restructuring of positions throughout the country's sales force to optimize functions and positions. Responsible for reviewing 800+ charges managing to reduce their size by 20% without affecting the sales results of the company.

Barcelona. Venezuela

Leading a team of 8 Area Sales Managers, sell and execute in each of the 13,000+ customers the portfolio of products handled by the company: beer and malt with differentes brands: Polar Pilsen, Polar Light, Polar Ice, Solera, Maltin Polar, Maltin Polar Light, through the direct sales force: 45 Sales Supervisors and 144 Distribuitors (Franchisses) across the region in four states. Responsible for selling the annual sales plan executing channel-defined channel marketing strategies. Also selling and executing channel marketing strategies and fulfilling the sales plan in each store of key accounts: supermarket chains, pharmacy chains, liquor chains, bar-restaurants chains and chains of Bakeries. Responsible for the credit portfolio of all the clients. Main achievement: Recovery of the region's market with 60% PDM (+ 15 PP). • Recovery of the market of the Isla de Margarita (tourist zone par excellence in Vzla) with 70% PDM (+ 15 PP0) causing the closure and direct distribution of the Brahma brewery on the island through the direct and improved attention of customers of the universal segment where It really does live the local inhabitant. • Recovery of the city of Cumaná with 50% PDM (+ 20 PP) through the execution of marketing strategies of channels as activities of closeness with clients, tactical plans, rebates, promotions and image in the POS to grow in volume in the weighted customers where the competition had more market share.

Maracaibo. Venezuela

Leading a team of 6 Area Sales Managers, sell and execute in each of the 14,000+ customers the portfolio of products handled by the company: beer and malt with differentes brands: Polar Pilsen, Polar Light, Polar Ice, Solera, Maltin Polar, Maltin Polar Light, through the direct sales force: 45 Sales Supervisors and 144 Distribuitors (Franchisses) across the region in four states. Responsible for selling the annual sales plan executing channel-defined channel marketing strategies. Also selling and executing channel marketing strategies and fulfilling the sales plan in each store of key accounts: supermarket chains, pharmacy chains, liquor chains, bar-restaurants chains and chains of Bakeries. Responsible for the credit portfolio of all the clients. Main achievement: Recovery of leadership in market share across the region with 60% (+ 5 PP).• Recovery of the leadership in market share the city of Maracaibo with 54% (+ 9 PP).• Recovery of the leadership in market share of the eastern coast of the lake with 60% PDM (+ 20 PP).• In both areas results were achieved through the execution of aggressive channel marketing strategies such as tactical plans, loyalty plans, rebate, promotions and image at the sales points to grow in volume in the weighted customers where the competition had greater market share.

Maracaibo. Edo Zulia. Venezuela

Responsible for the conformation of sales areas, reporting and monitoring of sales indicators: sales effectiveness, numerical distribution, portfolio penetration, sales by area and area. Recommend new conformations of zones to grow the market, execution and follow up of market surveys. Report and follow-up of promotional strategies results. Market check-up to ensure the execution of market strategies as well as distribution strategies. Defining strategies to grow sales. Support to the sales management in the different operations

Maracaibo, Venezuela

Analyze, design and program information systems for the petroleum Industry (PDVSA) C language, Natural DB2. Database administrator. Network administrator.

Maracaibo, Venezuela

Analysis, design and construction of a system for the management of Plans (SIMAP) in Windows Sun microsystem Unix environment.

Tia Juana. Zulia. Venezuela.

Programmer in the construction phase of the system facilities in the operations with submarine Cables (FOCAS).

Business Management Program, Business Administration And Management, General

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Diploma, Sales Managment Program. Sales, Distribution, And Marketing Operations.

Diploma, Developing Managers Program

Marketing Management Specialist, Specialized Sales, Merchandising And Marketing Operations

Computer Engineer, Computacion Y Sistemas