I’m a Growth Engineer and Latino Market Specialist devoted to helping local businesses achieve transformative, data-driven results. Drawing on nearly a decade of community engagement and hands-on experience, I’ve developed a unique ability to merge cutting-edge technology, strategic marketing insights, and a nuanced understanding of underrepresented markets—especially in Black and Latino communities. Whether it’s driving a 50× ROI for a key account, boosting organic traffic by 400%, or optimizing bilingual platforms, my focus is on measurable impact and sustainable, inclusive growth.By leveraging my background in software development, digital marketing, and project management, I help organizations expand their online presence, refine customer experiences, and unlock new revenue streams. I believe that every business—no matter its size or demographic—deserves access to advanced tech solutions and culturally resonant marketing that empower real economic mobility and community-driven impact.When I’m not coding or crafting growth strategies, you’ll find me exploring emerging business trends, volunteering in grassroots initiatives, and championing the power of technology to uplift all communities.GitHub: github.com/carlosm22700Portfolio: carlosdev-portfolio.netlify.appBlog: medium.com/@carlosmartinez.steven
County Of Los Angeles
View- Website:
- pw.lacounty.gov
- Employees:
- 3226
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Data AnalystCounty Of Los AngelesLos Angeles, Ca, Us -
FounderThe Northstar Digital Aug 2024 - PresentAs a founder, digital marketing specialist, web developer, and Growth Engineer, I delivered $450K in new revenue for a key client within a single quarter using under 2% of their marketing budget—resulting in a 50× ROI and exceeding quarterly targets by 35%. By strategically optimizing on-page content and cutting page load times by 50%, I boosted organic traffic by 400%, secured top-five search engine rankings, and lowered bounce rates by 35%, substantially increasing mobile conversions. I also localized and A/B-tested a bilingual (English/Spanish) website for a law firm, enhancing user engagement across domestic and international markets. Additionally, I advised a $10M+ Mexico-based company on digital marketing strategies aimed at the U.S. Latino market, guiding them to a seamless entry and accelerated growth.
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Technology And Business ConsultantThe Sola Foundation Apr 2024 - Jul 2024I spearheaded website data and traffic analysis using SEO tools such as Google Analytics and SEMRush, driving a 47% daily increase in organic traffic and securing first-page rankings for targeted keywords. By analyzing program data and evaluating community-focused initiatives, I identified actionable improvements that enhanced outcomes by 25% for marginalized and vulnerable populations, showcasing my ability to combine data-driven insights with marketing strategies to deliver tangible social impact. -
Augmented Reality And Digital Storytelling ExternSnap Inc. Mar 2024 - Apr 2024Drawing on market research and user analytics, I designed and launched a Snapchat Lens for the 2024 Paris Olympics in support of the U.S. Men’s Basketball Team, attracting 500+ weekly users from the target youth demographic. By iterating on user feedback and optimizing AR filters with facial recognition technologies, I increased user retention and overall satisfaction, demonstrating a strong understanding of creative marketing, storytelling, and emerging technologies in a fast-paced environment. -
Aerospace Scholar (Systems And Computer Enrgineer)Nasa - National Aeronautics And Space Administration Dec 2023 - Feb 2024During my time as an Aerospace Scholar, I researched and evaluated mission-critical computer systems, taking into account budget constraints, operational requirements, and data analytics to achieve a 100% mission success rate. By facilitating interdisciplinary collaboration across engineering, marketing, and systems teams, I helped accelerate project timelines and develop innovative solutions, ultimately enhancing the efficiency and effectiveness of key mission outcomes. -
Adobe Digital Academy (Software Engineering)Adobe Mar 2023 - Jun 2023Los Angeles, California, United StatesWorking within an Agile development framework and using Jira for project management, I developed and deployed four full-stack applications that integrated both MongoDB (NoSQL) and PostgreSQL to ensure data integrity, scalability, and full CRUD functionality across distributed systems. This included optimizing data management processes, troubleshooting complex queries, and streamlining workflows, reflecting my adaptability and deep knowledge of modern web development practices. -
RecruiterAlliance College-Ready Public Schools Feb 2022 - Mar 2023Los Angeles County, California, United States -
Program CoordinatorUcla Sep 2019 - Dec 2020Los Angeles
Carlos Martinez Education Details
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Computer Science -
Software Engineering Immersive -
Alliance Patti And Peter Neuwirth Leadership Academy
Frequently Asked Questions about Carlos Martinez
What company does Carlos Martinez work for?
Carlos Martinez works for County Of Los Angeles
What is Carlos Martinez's role at the current company?
Carlos Martinez's current role is Data Analyst.
What schools did Carlos Martinez attend?
Carlos Martinez attended University Of California, Los Angeles, Santa Monica College, General Assembly, Alliance Patti And Peter Neuwirth Leadership Academy.
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Carlos Martinez
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Carlos Martinez
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Carlos Martinez
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Carlos Martinez
San Francisco, Ca -
Carlos Martinez
Los Angeles, Ca
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