Carlos Sánchez Nafarrate Email & Phone Number

Mexico City, Cdmx, Mx

Mexico

Lead the National Commercial Team formed by 3 areas KAMs, Business Development & Field Sales (more than 50 members)My responsibilities include developing strategies to accelerate sales, refine go-to-market plans, and tailor value propositions. Establish a high-performance sales culture emphasizing teamwork, skill development, objection handling, and accountability. Provide guidance and mentorship to drive exceptional performance. Strong cross-functional leadership within a complex, matrixed organization, fostering collaboration and synergy across teams.

Mexico City, Mexico

- Leading all new business discussions with c-suite stakeholders (outreach, pitching, follow-ups, technical scoping, compliance, contract negotiations, settlements, onboarding and new business launch calls)- Core new business pipeline growth ("rolling up the sleeves"): cold calling, cold emailing conference attendance and networking. Getting that "first meeting" with prospective partners.- Building and refining the process of how to effectively sell within market against incumbent competitors: GTM-strategy, product pricing, operational improvements, product pipeline initiatives, CRM management and alignment with teams across Aplazo including: operations, product, BD, risk and MKT. - Hiring training and developing talent. - Team working as Hunters and Farmers- Develop Marketing Campaigns.- Results: New business volume grown from <$50M to more than $190M pesos in monthly loans Number of partnerships in México has grown from a handful to 8,000+ Aplazo is now established as one the market share leader within México, despite being last to market.

Mexico City, Mexico

Buy Now Pay Later

Mexico City Area, Mexico

-Search and acquire private investment for construction projects (I raised more than 100 million mxn for the financing and development of 10 projects involving more than 15 investors). -In collaboration with the CEO and COO, I was responsible for planning, directing and ensuring the successful outcome of projects leading multidisciplinary teams and stakeholders. (Delivering a Private project of 380 million pesos net worth, and 10 projects with a total value of 600 million pesos in the Public Sector).-I started the digital transformation of the company by adding tools for a better communication and project management and also the development of digital strategies to increase sales, insights, market knowledge, investment and conversation.-Business mindset, team building and constant conflict resolution (created and structured 5 teams, with more than 6 people each, involving project managers, buyers, engineers, lawyers, and architects).-Responsible for the communication and relationship with the Investors, delivering monthly reports with strong precision and constant communication with weekly interactions.

Mexico City, Mexico

-I built and structured the marketing department. -Negotiate, create and manage the strategy regarding all communication and platforms (Ad-Agency, eCommerce, eCatalogue, Social Media, Website, Analytics, Mailing, Newsletters, Adwords). -Developed the online strategy.-Created and executed the SEM (AdWords) and social media strategy (Facebook). -Led the website development with a successful SEO strategy and content creation seeking for the best possible search engine ranking, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies managing to lower the cost per lead, increase customer lifetime value, and improving UX.-Brand Building. Developed the first Brand guideline manuals of the company.-Coordinated and approved all print, offline and online assets to communicate products and services.-Point of Sales - I had a team of 18 members, responsible for the correct execution of projects, in store communication, campaigns activations and CRM.-Always worked closely with service management and other teams to search and seek for new features and opportunities.

-Responsible of all the agency operations, sales, strategy and new business development. In one year of operations we built a great team of more than 20 people.-I was involved in the process of creating solutions for most of the clients.-Project Management and relationship with clients.-Brand Building.-Digital Marketing.-Budget and quotes management.-Social Media.-Main Clients and projects: Cementos Moctezuma, Trident, KIA, Volkswagen, Phillip Morris, Huawei

Mexico City Metropolitan Area

-I was responsible for the talent development and coordination for the proper execution of Customer Development strategies for the entire Kellogg’s Portfolio in point of sale for retail customers and DSD (Direct Sales Distribution)-KPI’s Administration (SOS, SOE ,GrossSales, NetSales, Sales mix)-Led a team of 6 supervisors and 20 promoters in Modern trade channel.

Mexico City Area, Mexico

-Seek for foreign investment for projects nationwide.-Promotion for international trade. I participate as member of one of the Mexican companies invited to the CCPIT (China Council For The Promotion Of International Trade) annual expo in Beijing. -Developed Mining projects in collaboration with Mexican and Chinese companies.-Find and Promote foreign investment for touristic developments in Mexico.-Research and development for infrastructure projects.-Collaborated in the Due Diligence for valuation of projects.-Main Partnerships: TMM, Casas GEO, Movistar, Conficorp, Altavista Partners, China Embassy, CDB (China Development Bank) and CCPIT (China Council For The Promotion Of International Trade).