Carlos Solana Email and Phone Number
Seasoned manager with deep experience in INNOVATION and NEW DIGITAL BUSINESS.Now I lead the integration of different technologies including Web3, Virtual Economy and Immersive/XR dynamics in the Media & Entertainment value chain at Grup Mediapro, a global leader in content creation and audiovisual production.From this role, I also help other industries & brands to reconnect with their audiences & users and to evolve their positioning into this new paradigm of the Internet, where digital assets, generative contents, decentralized platforms and immersive experiences are reshaping the way we create, consume and monetize content and also how we engage with brands, products and services.As a passionate and visionary Web3 advocate, I explore and develop the new business models and opportunities that will bring wealth and value to the ecosystems formed by companies and communities in the years to come, while improving the lives of as many people as possible.I leverage my expertise in Innovation, Blockchain, NFTs, Artificial Intelligence, Augmented & Virtual Reality and Corporate Venturing to design, plan and execute the 'New Internet Strategy' for those organizations willing to enter and transform themselves in this fast-changing and exciting digital realm.I also mentor and invest in startups and projects that are pushing the boundaries of innovation and creativity in deep-tech.Industries: Entertainment & Media, Video Gaming, eSports, FMCG, Sports, Retail, Fashion, Education, Consultancy, eCommerce.Specialities: Innovation, New Business Models, Web3, Blockchain, Artificial Intelligence, Augmented Reality, Virtual Reality, Mixed Reality, Metaverse, Corporate Venturing, Prototyping, Creativity, Business Strategy & Development, Digital Transformation, Marketing & Digital Marketing, Content Creation, Lead Generation, Brand & Digital Communications, e-Commerce, Project Leadership, Promotional Activities, New Initiatives & Product Launchs, Team Leading, Multidisciplinary Teams...
Grupo Mediapro
View- Website:
- mediapro.es
- Employees:
- 3192
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Digital Business And Innovation LeadGrupo MediaproBarcelona, Ct, Es -
Digital Business & Innovation LeadGrupo Mediapro Apr 2018 - PresentBarcelona Area, SpainLeading the design & development of new digital businesses connecting with new audiences and taking advantage of state of the art technologies (Artificial Intelligence & Machine Learning, Computer Vision, Blockchain, Virtual Reality/ Augmented Reality/ Mixed Reality, Internet of Things, Data/Big Data).Developing very different aspects of Open Innovation: Corporate Venturing, Commercial Agreements & Joint Offerings, Proofs of Concept, Pilots, Client Venturing, Technology Transfers, Consortiums for European Public Tenders...Working on several verticals: Entertainment & Media, eSports and Videogames, FMCG, Retail, Culture & Museums, Simulators, Smart cities, cars and homes, Mobile, Marketplaces, Education, Wellness & Health. -
Web3, Virtual Economy & Metaverse DirectorGrupo Mediapro Jan 2022 - PresentBarcelona, Catalonia, SpainLeading the integration of Web3, Virtual Economy and Metaverse dynamics in the Media & Entertainment value chain and also helping other industries to evolve their positioning into this new paradigm of Internet... It's not only creating NFTs, it's designing, planning and executing the Web3 strategy for those organizations willing to enter into it and transform themselves to appropriately doing it. -
Mentor & Early InvestorCribdata Mar 2024 - PresentBarcelona, Catalonia, SpainCribdata discovers the value of their data to their users and provides them with tools to monetize and recover full control of it. A company deeply focused on the future of data and privacy, its connection with AI, cookieless Internet and self sovereign identity.Cribdata also allows companies to nurture their databases with validated personal data from their community of users. -
Member Of The Ape SocietyThe Ape Society Feb 2022 - PresentPlanet ApeMember of a community exploring the Cardano & Base ecosystems' possibilities around NFTs, DAOs, DeFi and collaborative work. We are defining our own road to the metaverse and doing our best to enjoy the ride and bring to the community the brightest minds.
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Co AuthorLibroinnovacion.Com Mar 2020 - PresentBarcelona, Catalonia, SpainWe are a group of professionals.We work on Innovation roles.We believe INNOVATION is a powerful tool for making the world a better place to live and create valuable things.For that reason we wrote a book about Innovation.It was published in (old fashioned but delightful) paper for Sant Jordi's book fair in April 2021.There is also a community around the book with plenty of initiatives to come.You are invited to join us.And ACT: supporting Innovation and improving this world we live in. -
Professor - Master In Innovation & EntrepreneurshipLa Salle Bcn Jun 2021 - PresentBarcelona, Catalonia, SpainCo-Professor with professor Albert Torruella in Master in Innovation & Entrepreneurship.We follow Alexander Osterwalder methodology to teach innovation, entrepreneurship and how to build business models ready to scale. We teach international groups of students 100% in English. -
Professor - Degree In Digital Business Design & InnovationLa Salle Bcn Sep 2020 - PresentBarcelona, Catalonia, SpainCo-Professor of two subjects with professor Jordi Martí Gascón. Both of them are 100% taught in English:- Managing Emerging Technologies - https://www.salleurl.edu/en/gestion-de-tecnologias-emergentes- Business Model Design - https://www.salleurl.edu/en/diseno-de-modelo-de-negocio -
Startups MentorĀticcolab Jan 2022 - PresentBarcelonaI mentor and support early stage startups with a relevant mission & vision.Main sectors of interest: FMCG, Deep Tech, Artificial Intelligence, Blockchain...I provide advice regarding: business model, product market fit, prototyping, commercial development, financial planning, funding, term-sheets & negotiation, deck elaboration & pitching, technology integration, entry-barriers development... -
Investor & Early MentorOpground Apr 2021 - PresentBarcelona, Catalonia, SpainEarly stockholder & mentor of the project -
InvestorInmersia Jan 2023 - PresentBarcelona, Catalonia, SpainThe next generation of smart glasses with unlimited screen space. From smartphones to smart glasses and into the Metaverse, XR and the future of connectivity among physical and digital realities.https://www.inmersia.com/ -
Mentor & AdvisorYasyt Robotics Sep 2021 - PresentBarcelona, Catalonia, SpainExternal mentor & advisor pro bono -
InvestorUnion Avatars: Linking Realities Sep 2020 - PresentBarcelona, Catalonia, SpainEarly investor of the project. -
Entrepreneurship Council22@Network Nov 2019 - PresentBarcelona, Catalonia, SpainWe are a group of philanthropists trying to connect corporates, startups, public institutions, investors and education centers & universities in order to promote entrepreneurship. Our aim is creating a better society through innovation, entrepreneurship, technological transfer and reinvention of the economy. -
Business, Innovation & Marketing ConsultantCarlos Solana Apr 2013 - PresentBarcelona Area, SpainFrom time to time, I get involved in consultancy projects: FMCG, retail, innovation, corporate governance, communication, digital transformation...At the moment, I am really interested in Communication, Brand building and Digital transformation: Internet has transformed the way conversations between corporations and consumers (also prosumers) take place.Mixing the new ideas and technologies with the old (but valid) principles is an exciting challenge.
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Cofounder & ShareholderFashiop Mar 2018 - Jul 2022Barcelona Area, Spain -
Cofounder & CeoFashiop Jan 2015 - Mar 2018Barcelona Area, Spainfashiop es el primer servicio de personal shoppers online de moda masculina en España.Te registras en nuestra web. Una de nuestr@s personal shoppers te realizan una entrevista de estilo para comprender tus gustos, presupuesto y necesidades.Tras seleccionar un conjunto de prendas, te las enviamos donde prefieras sin costes de envío, para que puedas probártelo todo. Después de 5 días, te quedas lo que te gusta y pasamos a recoger aquello que no te haya convencido. Y una vez recibida la caja de vuelta, sólo te cobramos lo que te hayas quedado. -
Corporate Innovation LecturerIebs Feb 2020 - Dec 2020Barcelona, Catalonia, SpainWebinar: 'How to start implementing Innovation in my Company'Más información: https://www.iebschool.com/programas/como-comenzar-aplicar-innovacion-compania -
Asesor EstratégicoDigital Menta Apr 2015 - Aug 2015Barcelona Area, Spain -
Digital Marketing DirectorGrupo Planeta Oct 2014 - Feb 2015Barcelona Area, SpainDiscovering, understanding and reapplying best digital practices to the whole group in order to maximize digital contribution to business -
Ceo Of Ulises InteractiveUlises Interactive - Grupo Planeta Jan 2014 - Feb 2015Barcelona Area, SpainUlises Interactive is the 'Internet Expert Partner' for online business of Grupo Planeta (EAE Business School, Online Business School, CEAC, Home English, Deusto Formación, Deusto Salud, VIU and UNIBA... among others).In short, we could say Ulises helps brands to generating profits through the Internet (and all kind of Digital Marketing initiatives), investing their budgets with best ROI. -
Director De Desarrollo De Negocio Del Área De FormaciónGrupo Planeta Jul 2013 - Jan 2014Barcelona Area, SpainEducación Superior Online -
Marketing Director - Educación Superior OnlineOnline Business School & Educación Universitaria - Grupo Planeta Jul 2013 - Jan 2014Barcelona Area, SpainMarketing Director for OBS (Online Business School: a business school focused on developing a new model of 100% online & flexible education, in an international and innovative way) and for university projects in Grupo Planeta. -
Head Of Digital Marketing (Jv Arbora & Ausonia)Procter & Gamble Jun 1999 - Jul 2013Barcelona Area, SpainMarketing, Digital Communication and eCommerce for Fast Moving Consumer Goods.SEO, SEM, Content Creation&Management, CRM, e-Promotions & e-coupons, email Marketing, Mobile Communications, e-Commerce, Social Media, Management & Coordination of Communication's Agencies, Technological & Industrial Implementation of Innovation, Project Development, R&D for Technolocical Innnovation, Databases' Exploitation...Marketing: focus on business development, targeted plans, budget planning, sinergies, promotional activities, new initiatives & product launchs...My main goal at that moment was to turn the Internet into a plattform for REAL mass communication -and transaction- between Brands and Consumers.Specialities: Marketing, Brand Communication, Digital Transformation, Internet & Digital Communications, e-Commerce, Project Leadership, Team Leading, Innovation, Creativity... -
Second LieutenantArmada Española Sep 1998 - Jun 1999Jefatura De Apoyo Logístico - MadridLogistic & Humanitarian Operations (Mitch Hurricane i.e.) in the Spanish Navy
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ConsultantIcex Oct 1997 - Jun 1998Madrid Area, SpainSupport for exporting activities of Spanish companies serving in the Instituto Español de Comercio Exterior HQs in Madrid -
Marketing Department InternUniversidad Pontificia Comillas - Icai - Icade Oct 1997 - Jun 1998Madrid Area, SpainSupporting activities, researches & studies for the Marketing Department in ICADE University in Madrid
Carlos Solana Education Details
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Adoption Of Emerging Technologies Through Open Innovation -
Economics -
Bachelor In Law -
Degree In Economics & Business
Frequently Asked Questions about Carlos Solana
What company does Carlos Solana work for?
Carlos Solana works for Grupo Mediapro
What is Carlos Solana's role at the current company?
Carlos Solana's current role is Digital Business and Innovation Lead.
What schools did Carlos Solana attend?
Carlos Solana attended Iese Business School, Iese Business School, Universidad Pontificia Comillas, Universidad Pontificia Comillas.
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Carlos Solana
Greater Santander Metropolitan Area -
1ferrovial.com
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