Carlos Solana

Carlos Solana Email and Phone Number

Digital Business and Innovation Lead @ Grupo Mediapro
Barcelona, CT, ES
Carlos Solana's Location
Barcelona, Catalonia, Spain, Spain
About Carlos Solana

Seasoned manager with deep experience in INNOVATION and NEW DIGITAL BUSINESS.Now I lead the integration of different technologies including Web3, Virtual Economy and Immersive/XR dynamics in the Media & Entertainment value chain at Grup Mediapro, a global leader in content creation and audiovisual production.From this role, I also help other industries & brands to reconnect with their audiences & users and to evolve their positioning into this new paradigm of the Internet, where digital assets, generative contents, decentralized platforms and immersive experiences are reshaping the way we create, consume and monetize content and also how we engage with brands, products and services.As a passionate and visionary Web3 advocate, I explore and develop the new business models and opportunities that will bring wealth and value to the ecosystems formed by companies and communities in the years to come, while improving the lives of as many people as possible.I leverage my expertise in Innovation, Blockchain, NFTs, Artificial Intelligence, Augmented & Virtual Reality and Corporate Venturing to design, plan and execute the 'New Internet Strategy' for those organizations willing to enter and transform themselves in this fast-changing and exciting digital realm.I also mentor and invest in startups and projects that are pushing the boundaries of innovation and creativity in deep-tech.Industries: Entertainment & Media, Video Gaming, eSports, FMCG, Sports, Retail, Fashion, Education, Consultancy, eCommerce.Specialities: Innovation, New Business Models, Web3, Blockchain, Artificial Intelligence, Augmented Reality, Virtual Reality, Mixed Reality, Metaverse, Corporate Venturing, Prototyping, Creativity, Business Strategy & Development, Digital Transformation, Marketing & Digital Marketing, Content Creation, Lead Generation, Brand & Digital Communications, e-Commerce, Project Leadership, Promotional Activities, New Initiatives & Product Launchs, Team Leading, Multidisciplinary Teams...

Carlos Solana's Current Company Details
Grupo Mediapro

Grupo Mediapro

View
Digital Business and Innovation Lead
Barcelona, CT, ES
Website:
mediapro.es
Employees:
3192
Carlos Solana Work Experience Details
  • Grupo Mediapro
    Digital Business And Innovation Lead
    Grupo Mediapro
    Barcelona, Ct, Es
  • Grupo Mediapro
    Digital Business & Innovation Lead
    Grupo Mediapro Apr 2018 - Present
    Barcelona Area, Spain
    Leading the design & development of new digital businesses connecting with new audiences and taking advantage of state of the art technologies (Artificial Intelligence & Machine Learning, Computer Vision, Blockchain, Virtual Reality/ Augmented Reality/ Mixed Reality, Internet of Things, Data/Big Data).Developing very different aspects of Open Innovation: Corporate Venturing, Commercial Agreements & Joint Offerings, Proofs of Concept, Pilots, Client Venturing, Technology Transfers, Consortiums for European Public Tenders...Working on several verticals: Entertainment & Media, eSports and Videogames, FMCG, Retail, Culture & Museums, Simulators, Smart cities, cars and homes, Mobile, Marketplaces, Education, Wellness & Health.
  • Grupo Mediapro
    Web3, Virtual Economy & Metaverse Director
    Grupo Mediapro Jan 2022 - Present
    Barcelona, Catalonia, Spain
    Leading the integration of Web3, Virtual Economy and Metaverse dynamics in the Media & Entertainment value chain and also helping other industries to evolve their positioning into this new paradigm of Internet... It's not only creating NFTs, it's designing, planning and executing the Web3 strategy for those organizations willing to enter into it and transform themselves to appropriately doing it.
  • Cribdata
    Mentor & Early Investor
    Cribdata Mar 2024 - Present
    Barcelona, Catalonia, Spain
    Cribdata discovers the value of their data to their users and provides them with tools to monetize and recover full control of it. A company deeply focused on the future of data and privacy, its connection with AI, cookieless Internet and self sovereign identity.Cribdata also allows companies to nurture their databases with validated personal data from their community of users.
  • The Ape Society
    Member Of The Ape Society
    The Ape Society Feb 2022 - Present
    Planet Ape
    Member of a community exploring the Cardano & Base ecosystems' possibilities around NFTs, DAOs, DeFi and collaborative work. We are defining our own road to the metaverse and doing our best to enjoy the ride and bring to the community the brightest minds.
  • Libroinnovacion.Com
    Co Author
    Libroinnovacion.Com Mar 2020 - Present
    Barcelona, Catalonia, Spain
    We are a group of professionals.We work on Innovation roles.We believe INNOVATION is a powerful tool for making the world a better place to live and create valuable things.For that reason we wrote a book about Innovation.It was published in (old fashioned but delightful) paper for Sant Jordi's book fair in April 2021.There is also a community around the book with plenty of initiatives to come.You are invited to join us.And ACT: supporting Innovation and improving this world we live in.
  • La Salle Bcn
    Professor - Master In Innovation & Entrepreneurship
    La Salle Bcn Jun 2021 - Present
    Barcelona, Catalonia, Spain
    Co-Professor with professor Albert Torruella in Master in Innovation & Entrepreneurship.We follow Alexander Osterwalder methodology to teach innovation, entrepreneurship and how to build business models ready to scale. We teach international groups of students 100% in English.
  • La Salle Bcn
    Professor - Degree In Digital Business Design & Innovation
    La Salle Bcn Sep 2020 - Present
    Barcelona, Catalonia, Spain
    Co-Professor of two subjects with professor Jordi Martí Gascón. Both of them are 100% taught in English:- Managing Emerging Technologies - https://www.salleurl.edu/en/gestion-de-tecnologias-emergentes- Business Model Design - https://www.salleurl.edu/en/diseno-de-modelo-de-negocio
  • Āticcolab
    Startups Mentor
    Āticcolab Jan 2022 - Present
    Barcelona
    I mentor and support early stage startups with a relevant mission & vision.Main sectors of interest: FMCG, Deep Tech, Artificial Intelligence, Blockchain...I provide advice regarding: business model, product market fit, prototyping, commercial development, financial planning, funding, term-sheets & negotiation, deck elaboration & pitching, technology integration, entry-barriers development...
  • Opground
    Investor & Early Mentor
    Opground Apr 2021 - Present
    Barcelona, Catalonia, Spain
    Early stockholder & mentor of the project
  • Inmersia
    Investor
    Inmersia Jan 2023 - Present
    Barcelona, Catalonia, Spain
    The next generation of smart glasses with unlimited screen space. From smartphones to smart glasses and into the Metaverse, XR and the future of connectivity among physical and digital realities.https://www.inmersia.com/
  • Yasyt Robotics
    Mentor & Advisor
    Yasyt Robotics Sep 2021 - Present
    Barcelona, Catalonia, Spain
    External mentor & advisor pro bono
  • Union Avatars: Linking Realities
    Investor
    Union Avatars: Linking Realities Sep 2020 - Present
    Barcelona, Catalonia, Spain
    Early investor of the project.
  • 22@Network
    Entrepreneurship Council
    22@Network Nov 2019 - Present
    Barcelona, Catalonia, Spain
    We are a group of philanthropists trying to connect corporates, startups, public institutions, investors and education centers & universities in order to promote entrepreneurship. Our aim is creating a better society through innovation, entrepreneurship, technological transfer and reinvention of the economy.
  • Carlos Solana
    Business, Innovation & Marketing Consultant
    Carlos Solana Apr 2013 - Present
    Barcelona Area, Spain
    From time to time, I get involved in consultancy projects: FMCG, retail, innovation, corporate governance, communication, digital transformation...At the moment, I am really interested in Communication, Brand building and Digital transformation: Internet has transformed the way conversations between corporations and consumers (also prosumers) take place.Mixing the new ideas and technologies with the old (but valid) principles is an exciting challenge.
  • Fashiop
    Cofounder & Shareholder
    Fashiop Mar 2018 - Jul 2022
    Barcelona Area, Spain
  • Fashiop
    Cofounder & Ceo
    Fashiop Jan 2015 - Mar 2018
    Barcelona Area, Spain
    fashiop es el primer servicio de personal shoppers online de moda masculina en España.Te registras en nuestra web. Una de nuestr@s personal shoppers te realizan una entrevista de estilo para comprender tus gustos, presupuesto y necesidades.Tras seleccionar un conjunto de prendas, te las enviamos donde prefieras sin costes de envío, para que puedas probártelo todo. Después de 5 días, te quedas lo que te gusta y pasamos a recoger aquello que no te haya convencido. Y una vez recibida la caja de vuelta, sólo te cobramos lo que te hayas quedado.
  • Iebs
    Corporate Innovation Lecturer
    Iebs Feb 2020 - Dec 2020
    Barcelona, Catalonia, Spain
    Webinar: 'How to start implementing Innovation in my Company'Más información: https://www.iebschool.com/programas/como-comenzar-aplicar-innovacion-compania
  • Digital Menta
    Asesor Estratégico
    Digital Menta Apr 2015 - Aug 2015
    Barcelona Area, Spain
  • Grupo Planeta
    Digital Marketing Director
    Grupo Planeta Oct 2014 - Feb 2015
    Barcelona Area, Spain
    Discovering, understanding and reapplying best digital practices to the whole group in order to maximize digital contribution to business
  • Ulises Interactive - Grupo Planeta
    Ceo Of Ulises Interactive
    Ulises Interactive - Grupo Planeta Jan 2014 - Feb 2015
    Barcelona Area, Spain
    Ulises Interactive is the 'Internet Expert Partner' for online business of Grupo Planeta (EAE Business School, Online Business School, CEAC, Home English, Deusto Formación, Deusto Salud, VIU and UNIBA... among others).In short, we could say Ulises helps brands to generating profits through the Internet (and all kind of Digital Marketing initiatives), investing their budgets with best ROI.
  • Grupo Planeta
    Director De Desarrollo De Negocio Del Área De Formación
    Grupo Planeta Jul 2013 - Jan 2014
    Barcelona Area, Spain
    Educación Superior Online
  • Online Business School & Educación Universitaria - Grupo Planeta
    Marketing Director - Educación Superior Online
    Online Business School & Educación Universitaria - Grupo Planeta Jul 2013 - Jan 2014
    Barcelona Area, Spain
    Marketing Director for OBS (Online Business School: a business school focused on developing a new model of 100% online & flexible education, in an international and innovative way) and for university projects in Grupo Planeta.
  • Procter & Gamble
    Head Of Digital Marketing (Jv Arbora & Ausonia)
    Procter & Gamble Jun 1999 - Jul 2013
    Barcelona Area, Spain
    Marketing, Digital Communication and eCommerce for Fast Moving Consumer Goods.SEO, SEM, Content Creation&Management, CRM, e-Promotions & e-coupons, email Marketing, Mobile Communications, e-Commerce, Social Media, Management & Coordination of Communication's Agencies, Technological & Industrial Implementation of Innovation, Project Development, R&D for Technolocical Innnovation, Databases' Exploitation...Marketing: focus on business development, targeted plans, budget planning, sinergies, promotional activities, new initiatives & product launchs...My main goal at that moment was to turn the Internet into a plattform for REAL mass communication -and transaction- between Brands and Consumers.Specialities: Marketing, Brand Communication, Digital Transformation, Internet & Digital Communications, e-Commerce, Project Leadership, Team Leading, Innovation, Creativity...
  • Armada Española
    Second Lieutenant
    Armada Española Sep 1998 - Jun 1999
    Jefatura De Apoyo Logístico - Madrid
    Logistic & Humanitarian Operations (Mitch Hurricane i.e.) in the Spanish Navy
  • Icex
    Consultant
    Icex Oct 1997 - Jun 1998
    Madrid Area, Spain
    Support for exporting activities of Spanish companies serving in the Instituto Español de Comercio Exterior HQs in Madrid
  • Universidad Pontificia Comillas - Icai - Icade
    Marketing Department Intern
    Universidad Pontificia Comillas - Icai - Icade Oct 1997 - Jun 1998
    Madrid Area, Spain
    Supporting activities, researches & studies for the Marketing Department in ICADE University in Madrid

Carlos Solana Education Details

Frequently Asked Questions about Carlos Solana

What company does Carlos Solana work for?

Carlos Solana works for Grupo Mediapro

What is Carlos Solana's role at the current company?

Carlos Solana's current role is Digital Business and Innovation Lead.

What schools did Carlos Solana attend?

Carlos Solana attended Iese Business School, Iese Business School, Universidad Pontificia Comillas, Universidad Pontificia Comillas.

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