As part of the Brand team at HPE, I lead the conceptualisation and design of communication material for social media and different communication platforms. I develop templates and audio-visual assets, such as motion graphics and banners, that make it easy for teams in different geographies to create brand-aligned content.

Branding, UI & Web design, editorial design for collateral communications and digital advertising material such as brochures, eBooks, manuals, company profiles, posters, PPTs & G-Slides, infographics, web landing pages, social media banners and motion graphics for animated IG Stories, and audiovisual material for corporate and promotional videos.

As a senior design leader, I redesigned the Eleaders sub-brand logo family, aligning it with Tribal's communication style. In addition, I conceptualised and developed visual material to support the Strategic Partnerships team, including social media banners, website, newsletters, ebooks, presentations and more. I also created brand guidelines to ensure visual consistency across each Eleaders sub-brand.

As a senior design specialist, I led the creation and development of visual material for Oracle Cloud Apps, supporting the site and sales team with eBooks, strategic presentations, infographics, datasheets and other resources. I implemented motion graphics in After Effects to enrich communication in product launch videos and worked on branding, iconography and web design, ensuring a consistent and engaging visual identity.

As a design leader, I developed advertising and communication materials, from promotional videos and web design to brochures and posters, to support sales efforts in multiple sectors. I created high-impact audio-visual materials and strategies to present brand strategy to executives and enhance internal communication and motivation. I designed corporate communications, strategic presentations, infographics and videos, fostering greater employee engagement and cohesion.Create visual & audiovisual material to present brand strategy to senior executives, develop creative strategies and accomplish internal campaigns to improve communication, motivation and participation among employees such as: high level corporate communications, promotional videos, product & sales strategy presentations, infographics, posters, merchandise.

As a senior specialist, I led the development of creative campaigns for HP's new product and service launches in key sectors. I designed visually engaging user interfaces for landing pages and promotional sites, ensuring strict adherence to HP's brand standards and publishing systems. In addition, I created strategic banners for HP.com in Europe and Asia Pacific, strengthening the brand's presence in international markets.

Give support to the hp.com development team for launch sites, manage and page editing.

Designed advertising, promotional and communication material for shops in the West, including press ads, brochures, posters, videos and web design. I developed the logo and brand manual for a franchise sub-brand and managed the media and events strategy, ensuring consistent and effective communication.