Carlos Luis Bernal Durán Email and Phone Number
Carlos Luis Bernal Durán personal email
- Valid
🌟 I'm a specialist in growth marketing and human talent management. I help entrepreneurs and their employees generate more business. How do I do it? Through personalized consulting where I diagnose leadership in the organization and build a growth marketing plan that the company's best talents can execute.Did you know that more than 75% of the workforce works in small and medium-sized enterprises (SMEs) and that many of these employees do not have access to professional training? So, I ask you: If you are an entrepreneur, what are you doing to train your employees and grow your business? And if you are an employee...what are you doing to self-train and continue to develop?Growth marketing is a methodology based on data analysis and a mindset oriented towards continuous experimentation to grow businesses. I can support you in that because I have done it for multinational companies for over 20 years and can transfer best practices to your business model. I have led remote and in-person teams in more than 8 countries in Latin America, keeping them energized and motivated to achieve performance indicators.
Ability Latam
View- Website:
- abilitylatam.com
- Employees:
- 5
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Consultor De Negocios Y Talento Humano | Mercadeo De Crecimiento |Ability LatamPanama City, Pa
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Business And Talent Consultant | Growth Marketing |Ability Latam Sep 2022 - PresentPanamáWe create education for work, promoting future skills for present businesses.* Ability Score / 📊 Productivity dashboard.* Ability Human / 👩🏽🏫 Shared talent management service.* Ability Compass / 🥇 License diagnosis for leaders.* Ability Change / ✅ Employer brand building.* I develop the strategy and prepare the models for the construction of clients product’s interfaces.* I generate the client’s B2B communication strategy to attract qualified leads.* Along with suppliers, develop and integration of client's landing page with sales funnel.* I Provide and supervise, along with suppliers, organizational climate studies and indicator boards. * Management and monitoring application´s performance we build for clients.* I train internal leaders in the integral cycle of the business so that they can operate and grow.
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Regional Marketing & Trade Marketing ManagerManpowergroup Caribe Y Centroamérica Jun 2017 - Aug 2022PanamáI was responsible for marketing and trade marketing activities in 7 Caribbean and Central American countries. I led 14 direct reports and was responsible for more than 1,000 associates.* I increased my business unit´s sales by 75% since my arrival.* I maintained the profitability of the business by exceeding the guidelines of the BP, 4 out of 5 years of management.* Added 4 new clients to the portfolio, won through international bids. * Developed the regional marketing team creating an audience over 125k followers.* Developed applications and internal websites for candidates attention for 7 countries. -
Trade Marketing ManagerCoca-Cola Femsa Mar 2016 - Mar 2017Panama* Developed new promotion policies for traditional channel´s costumers, increasing sales by +8%.* Developed a new channel segmentation strategy, increasing sales by +12%.* Built and executed a plan of sales force´s incentives that increased sales by +10%.* Supervised a nationwide payroll of merchandisers and supervisors of 72 people, with 8 direct reports.* Prepared all communication pieces and the trade execution layout in the point of sale for the whole product portfolio. -
Product Manager For Juice And Ice CreamEstrella Azul / Coca-Cola Femsa Panamá Oct 2013 - Mar 2016PanamaResponsible for business valued at +USD 80MM * Develop close to the R&D department, the formulas, flavors, and prototypes to new products.* Design of packaging primary and secondary. Your respective value chain to the point of sale.* Assess close to the department of finance for profits and losses of the products.* Build all integrated communication for each category. From point of sale to the consumer.* Analyze key indicators to the sales channels through software Business Objects from SAP.* Process key indicators and propose decisions in base to Nielsen, Kantar, D&N studies. * Support to the department of sales to create discounts policies and clients markups.* Manage investment budget for each category. ATL, BTL, SM, POS, KKAA, Promotions, etc.* Build and manage integrated business plan per each category.
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Chief Of Category - Dairy ProductsEstrella Azul / Coca-Cola Femsa Panamá Feb 2013 - Oct 2013Panamá* Developed strategies and plans to increase brands indicators.* Coordinate brand metrics to the objectives of the Business Plan.* Identified opportunities in the market for launching new products.* Investigated the buyer and the consumer to guide marketing tactics.
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Advertising And Promotions ChiefCoca-Cola Femsa Venezuela Oct 2010 - Dec 2012Caracas, VenezuelaCategory Development, Marketing and Brands Management. * I developed BTL activities that improved brands indicators by more than 6%.* I implemented national promotions that sales increased 4% of packaging participants* I detected an opportunity to launch a new packaging and turned target quota + than 15%.* I supported plans to increase transactions got single serve packaging by more than 8%.* Produced business cases for launching new brands and packaging.
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Execution SpecialistCoca-Cola Femsa Venezuela Feb 2009 - Sep 2010Caracas - VenezuelaTrade Marketing Management * Implemented the methodology of execution and making up the indicator by + than 8%.* Developed incentives for traditional and on-premise channels and complied quotas by 6%.* Elaborated incentives to the sales force that promoted overall sales growth.
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Marketing And Communications CoordinatorInsercampo C.A Oct 2005 - Jan 2009Caracas - Venezuela* Develop and implemented BTL tactics for agribusiness brands of companies BASF and Bayer.* I managed to increase by more than 3% the volume of sales of both brands.* Demonstration videos produced and edited in Final Cut Pro and After Effects software.* I implemented the corporate website: content, layout and structural design. www.insercampo.com
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Design And Production CoordinatorDiario El Nacional Aug 1999 - Sep 2005Caracas - Venezuela* I was co-participant in the digitization of prepress process of the newspaper.* Implemented assembly programs, layout and printing of magazines of the publisher.* I coordinate and supervise technical, creative staff and workers involved in the operations.* I handled the software QuarkXpress, Photoshop, InDesign, and Illustrator.
Carlos Luis Bernal Durán Skills
Carlos Luis Bernal Durán Education Details
Frequently Asked Questions about Carlos Luis Bernal Durán
What company does Carlos Luis Bernal Durán work for?
Carlos Luis Bernal Durán works for Ability Latam
What is Carlos Luis Bernal Durán's role at the current company?
Carlos Luis Bernal Durán's current role is Consultor de negocios y talento humano | Mercadeo de crecimiento |.
What is Carlos Luis Bernal Durán's email address?
Carlos Luis Bernal Durán's email address is be****@****ail.com
What schools did Carlos Luis Bernal Durán attend?
Carlos Luis Bernal Durán attended Universidad Católica Andrés Bello / Universidad Catolica Andres Bello.
What are some of Carlos Luis Bernal Durán's interests?
Carlos Luis Bernal Durán has interest in Politics, Science And Technology, Social Services, Economic Empowerment.
What skills is Carlos Luis Bernal Durán known for?
Carlos Luis Bernal Durán has skills like Trade Marketing, Marketing Strategy, Social Media Marketing, Product Development, Trade Promotions, Marketing Communications, Advertising, Strategic Planning, Management, Marketing, Integrated Marketing, Negotiation.
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