Carlos Luis Bernal Durán Email & Phone Number

Venezuela

Panama City, Pa

Panamá

We create education for work, promoting future skills for present businesses.* Ability Score / 📊 Productivity dashboard.* Ability Human / 👩🏽‍🏫 Shared talent management service.* Ability Compass / 🥇 License diagnosis for leaders.* Ability Change / ✅ Employer brand building.* I develop the strategy and prepare the models for the construction of clients product’s interfaces.* I generate the client’s B2B communication strategy to attract qualified leads.* Along with suppliers, develop and integration of client's landing page with sales funnel.* I Provide and supervise, along with suppliers, organizational climate studies and indicator boards. * Management and monitoring application´s performance we build for clients.* I train internal leaders in the integral cycle of the business so that they can operate and grow.

Panamá

I was responsible for marketing and trade marketing activities in 7 Caribbean and Central American countries. I led 14 direct reports and was responsible for more than 1,000 associates.* I increased my business unit´s sales by 75% since my arrival.* I maintained the profitability of the business by exceeding the guidelines of the BP, 4 out of 5 years of management.* Added 4 new clients to the portfolio, won through international bids. * Developed the regional marketing team creating an audience over 125k followers.* Developed applications and internal websites for candidates attention for 7 countries.

Panama

* Developed new promotion policies for traditional channel´s costumers, increasing sales by +8%.* Developed a new channel segmentation strategy, increasing sales by +12%.* Built and executed a plan of sales force´s incentives that increased sales by +10%.* Supervised a nationwide payroll of merchandisers and supervisors of 72 people, with 8 direct reports.* Prepared all communication pieces and the trade execution layout in the point of sale for the whole product portfolio.

Panama

Responsible for business valued at +USD 80MM * Develop close to the R&D department, the formulas, flavors, and prototypes to new products.* Design of packaging primary and secondary. Your respective value chain to the point of sale.* Assess close to the department of finance for profits and losses of the products.* Build all integrated communication for each category. From point of sale to the consumer.* Analyze key indicators to the sales channels through software Business Objects from SAP.* Process key indicators and propose decisions in base to Nielsen, Kantar, D&N studies. * Support to the department of sales to create discounts policies and clients markups.* Manage investment budget for each category. ATL, BTL, SM, POS, KKAA, Promotions, etc.* Build and manage integrated business plan per each category.

Panamá

* Developed strategies and plans to increase brands indicators.* Coordinate brand metrics to the objectives of the Business Plan.* Identified opportunities in the market for launching new products.* Investigated the buyer and the consumer to guide marketing tactics.

Caracas, Venezuela

Category Development, Marketing and Brands Management. * I developed BTL activities that improved brands indicators by more than 6%.* I implemented national promotions that sales increased 4% of packaging participants* I detected an opportunity to launch a new packaging and turned target quota + than 15%.* I supported plans to increase transactions got single serve packaging by more than 8%.* Produced business cases for launching new brands and packaging.

Caracas - Venezuela

Trade Marketing Management * Implemented the methodology of execution and making up the indicator by + than 8%.* Developed incentives for traditional and on-premise channels and complied quotas by 6%.* Elaborated incentives to the sales force that promoted overall sales growth.

Caracas - Venezuela

* Develop and implemented BTL tactics for agribusiness brands of companies BASF and Bayer.* I managed to increase by more than 3% the volume of sales of both brands.* Demonstration videos produced and edited in Final Cut Pro and After Effects software.* I implemented the corporate website: content, layout and structural design. www.insercampo.com

Caracas - Venezuela

* I was co-participant in the digitization of prepress process of the newspaper.* Implemented assembly programs, layout and printing of magazines of the publisher.* I coordinate and supervise technical, creative staff and workers involved in the operations.* I handled the software QuarkXpress, Photoshop, InDesign, and Illustrator.