Carlos Vasallo Bolander Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Leading strategic direction and brand development for top clients such as Beam Suntory (Brugal, DYC) and BMW, focusing on omnichannel customer engagement strategies.Driving experiential marketing campaigns, influencer partnerships, and PR strategies to enhance brand visibility and consumer loyalty.Orchestrating strategic partnerships for high-profile sponsorships, including collaborations with Real Madrid and Carlos Alcaraz.Overseeing digital engagement strategies that align with long-term business objectives and market needs.

Madrid, Comunidad De Madrid, España

Co-founded and developed a wellness start-up focused on integrating wellness programs into corporate strategies.Led the creation of The Effective Wellness Program®, a unique approach that enhances corporate performance through health initiatives.Managed digital platforms, content creation, and partnerships, while simultaneously overseeing the growth and positioning of the business.This role is pursued alongside my other professional engagements, allowing me to explore innovative approaches to corporate wellness in parallel to my work in brand and marketing strategy.

Madrid Area, Spain

- Leading strategic planning and project management projects (global & local)Clients: Shell Global, Telefónica, Schweppes, Mahou, Abante, Aramón, Aquarius, Alhambra, Personal Telecom, Trina.- Brand purpose definition, brand architecture, marketing action plans, branded content and experiential campaigns, Go to market plans, product/service innovation, company behavior definition.

Spain

Reporting to Line ́s CEO I was responsible for the business development of the mobile App LINE in Spain and Europe.- Developed the strategy and launch of the B2B Mobile platform (official accounts)- Responsible of strategic alliances with content providers (music, sports and media).- Creative and Media agencies pitch.- Team responsible for Spain (hiring and management)- Communication strategy (ATL, SNS, PR)Achievements:☞ More than 15 Million registered users in Spain, becoming the fastest growing application in Spain.☞ Line entered in the top 10 most searched words in Google Spain (2013)☞ Line became Coca Cola ́s biggest SNS with more than 1MM subscribers in less than 6 months.

Madrid Area, Spain

- Responsible of residential and corporate product/services advertising campaigns across all communication areas (ATL, Online, BTL and Sponsorship).- Responsible of Global campaigns coordination and adaptation, ensuring consistent implementation of brand and positioning across all public facing communications.Project leader of the 2012 summer campaign.2012 Youtube ́s most seen campaign in Spain with more almost 4 million views. http://www.youtube.com/watch?v=vLrKmljo9Co- Launched Vodafone ́s YouTube device channel in Spain, becoming one of the most successfully device information channel in Spain with more than 500.000 views on the first year.

Madrid Area, Spain

- 2007-2005 MAPFRE Y NEW BUSINESS- Integrated communication plans responsible and daily account management (ATL, BTL, PR, ONLINE)- 2005 Spanish National Railway Company (RENFE) - New business and integrated brand management.- 2005-2001 - Account management - SIEMENS MOBILE, COCA-COLA, POWERADE, SAAB, SPANAIR

Curso Superior (550 Hor), Derecho De Telecomunicaciones, Internet Y Servicios Audiovisuales

Master, Executive Mba In Advertisement

Bachelor, Law

Silver Disc Certified Behavioral Analyst

Activities and Societies: DISC is the acronym for the words Dominant, Influential, Steady y Compliant. These adjectives reflect 4.

Blue Hat Certification. Eduard De Bono´S Six Thinking Hats, Lateral Thinking