🎯 Driving Vision & Values with Profitability & Growth: My leadership guides teams to achieve the pinnacle of success, aligning with our company's core beliefs and objectives.📈 Marketing Automation Maverick: I've harnessed the power of marketing automation to develop unique sales models that cater to diverse product lines and customer segments. This not only expands our existing customer relations but also broadens our horizons, drawing in new clients and maximizing the value they derive from our products and services.🗣 Public Speaker & Educator: I'm passionate about sharing knowledge. Through speaking engagements, I empower marketers, entrepreneurs, business owners, and more, teaching them the art of leveraging marketing automation for a predictable stream of inbound leads and sales.🔧 Proficiencies & Skills:🤝 Collaborating and spearheading cross-functional teams, crafting business strategies ensuring we always meet our sales and profitability goals.🔍 Researching untapped markets, unveiling new product and service opportunities.🤖 Tailoring marketing automation services to provide bespoke solutions for clients.🧭 Setting the compass for our company's direction, making pivotal decisions that shape our future.📡 Leading cutting-edge marketing campaigns, from brand positioning to social media blitzes.⚙️ Designing a robust, scalable sales operation, from revenue tracking to training and implementation.📊 Overseeing the meticulous collection and review of sales data, ensuring our planning is rooted in accuracy and precision.

As a Chief Marketing Officer, my goal is to build and execute strategies to increase the brand's awareness, enriches community's confidence and educate marketers and agencies to leverage the platform for their growth.

A Director Consultant is “a professional who provides expert advice in a particular area.” A “D.C.” is a BNI member, and part-time BNI employee, who consults for your chapter. They are responsible for making sure that a chapter is successful from year to year, and can be known to ‘hold the LeadershipTeam accountable.’

The President gets the chance to shape the future of the chapter by:- Running the weekly meetings and keeping members involved- Heading the whole leadership team- Setting goals for, inspiring and leading your chapter- Networking at monthly regional Leadership Lunches- Receiving networking training

Direct, plan and oversee the marketing strategies of Innovair's products and services while maintaining awareness in market changes to adjust marketing strategies accordingly. Oversee all marketing department's operations, business planning and advertising budget developments.- Coordinated and developed promotional plans that maximize brand recognition and generated leads from trade shows in Colombia and Dominican Republic.- Implemented an automated lead nurturing marketing system that segments and tracks the company's marketing campaigns.- Established automation protocols that generates, qualifies and assigns leads for sales follow up.

Responsible for developing short and long term business plans for interactive marketing programs to drive brand awareness and contribute to the company’s listenership and revenue goals. Collaborate with advertising agencies and advertising team leads to develop digital media & mobile marketing strategy across-industry, markets, and Fortune 500 accounts. Identify trends, best practices and work with agencies to plan and test new digital/mobile platforms/campaigns. Responsibilities Included:- Develop and implement over 100 innovative approaches to support the ROI goals for over 40 clients with both broad based and targeted digital advertising and guerrilla marketing initiatives.- Website/Content creation and management of 9 radio station websites and 30 blogs.- Oversee 9 e-mail newsletter databases to include design and delivery totaling 468 newsletters since employment with focuses on driving traffic back to websites and increasing click-through rates.- Develop strategies for 27 social media accounts for all 9 radio station that include Facebook, Twitter and Instagram with focus on generating traffic to the sites.- Paid social media marketing through selected platforms- Develop and maintain all social programs with optimization and socialization top of mind- Update staff with new trends and best practices in the digital space- Review proposed digital marketing initiatives with team members offering feedback and recommendation to the plans- Function as the “subject matter” expert for digital marketing channels/platforms- Lead digital marketing competitive analysis, needs assessments and planning projects.- Seek continuous improvement in online/digital marketing programs- Identify/employ cutting edge strategies- Pitch/Deliver social advertising ideas/presentations to Account Executives and clients- Provide accurate, timely and actionable information/ reports related to campaign results and optimization recommendations, both internally and externally

Develop and manage digital innovation using emerging technology to support the company's radio station positioning and revenue growth throughout Miami, New York, Los Angeles, San Francisco, Chicago and Puerto Rico. Responsible for setting strategies for web, social, mobile and digital content. Determine initiatives and metrics to realize the strategy, create and execute the digital initiatives, and measure and optimize their effectiveness across-industry, markets, and Fortune 500 accounts.Responsibilities Included: - Concept, develop and manage an innovative and results-focused digital and social architecture using responsive design, mobile devices and other technology and applications appropriate for the radio stations.- Develop the content marketing strategy, and proficiently plan, create, syndicate and manage a range of knowledgeable and engaging new digital content ranging from thought leadership to video, podcasts and apps.- Deliver original digital marketing ideas that yield efficient ROI across channels such as paid social, content syndication, video, apps, rich media, display, forum and community development, blogs, mobile/tablet, search marketing, and PR.- Develop an integrated digital marketing plan covering all aspects of web, social, mobile and digital content to support the company's business objectives.- Establish sound metrics for content usage and social engagement; develop and institute a methodology to consistently track and report performance of all digital and tie it to business results.- Recommend budget allocations to drive digital marketing priorities.- Coordinate technology production and build-out of new technology capabilities- Conduct quarterly business reviews (QBR) with the Executive VP of Programming

Was responsible for creating, developing and producing each station's digital coverage on all platforms by:- Proactively and efficiently managed projects from concept to completion- Lead a team of strategists, designers, animators and developers through every production milestone- Adhered to client guidelines and technical specs to meet deliverables- Managed client assets for integration into project builds- Managed day-to-day tasks with team members to stay on schedule- Built and maintained professional and friendly client relationships- Tracked daily progress, workload and budgets

Recruit, interview, counsel and qualify applicants for enlistment into the Marine Corps.Responsibilities Included:- Develop individualized sourcing strategies for each open military occupational specialty and execute appropriately. Strategies include cold calling, utilizing social media, building and maintaining networks in the local community, and creating interests with passive candidates.- Provide status reports of open requisition status and candidate status.- Follow up with candidates, including candidates not selected accordingly throughout the interview process.- Interview, assess and makes recommendations as to qualifications of candidates in fulfilling the requirements as outlined in the relevant job descriptions.- Act as liaison between candidates and Commanding Officers throughout the recruiting process, including soliciting and documenting feedback from the Interviewing team.- Schedule interviews and coordinate travel arrangements. - Participate in the hiring process via the Systematic Recruiting System.- Work with a high level of autonomy and a high degree of decision-making latitude under the guidance and supervision of the Staffed Non-Commissioned Officer in Charge.- Complete thorough background and reference checks.- Ensure consistency, efficiency and compliance with Uniformed Code of Military Justice, Marine Corps Order, federal, state and local laws.- Identify and recommend new ideas and actions that will accelerate the hiring of the most qualified candidates.- Recruiting expertise and expert knowledge of internet search tools and strong sourcing strategies.- Experience creating and executing a wide range of recruiting initiatives.- Experience with managing multiple priorities.- Demonstrate ability to build cross functional relationships while handling high volume, full cycle recruitment.- Ability to work in a client-focused role within a fast paced environment.