Carlos Wooten Email and Phone Number

Oversaw a team that includes creative services, media relations, internal and external communications, web and digital content, social media, digital analytics and outcomes, Advancement communications, Enrollment marketing, videography and photography, and publications. Served as a member of the Senior Leadership Team to provide strategic direction.Coordinate marketing communications produced by other administrative departments.Work collaboratively with the Military Affairs Office, as well as specific departments such as Recruitment, Special Warfare, Athletics, Advancement, and Family Life.Data-Driven Marketing and BrandingLead the development and implementation of the Air Forces brand vision and strategic marketing campaigns to attract the best-fit new recruits, motivate officer and enlisted members, and support key departments such as recruitment and retention, as well as strategic initiatives.Oversaw critical Air Force-wide digital marketing efforts.Create a multi-year plan, shaping and managing activities that promote the excellence of the USAF while enhancing its visibility and brand reputation.Create and integrate a broad range of marketing activities relative to the strategic direction and positioning of the organization and its leadership.