Brand Strategist
CurrentEstrategia de MarcaGestión de Contenido para redes socialesCopywriting
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Carlota Martínez Soriano is listed as Brand Strategist at Sodabites. Human-Centered Innovation and Strategic Branding at la pera studio, based in Albacete, Castile-La Mancha, Spain. AeroLeads shows a matched LinkedIn profile for Carlota Martínez Soriano.
Carlota Martínez Soriano previously worked as Brand Strategist at La Pera Studio and Brand Strategist at Sodabites. Carlota Martínez Soriano holds Master In Brand Strategy & Creative Brand Management, Brand Strategy from Upf Barcelona School Of Management.
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Graduated from the Universidad CEU Cardenal Herrera in the degrees of Advertising and Public Relations (2011 - 2015) and Audiovisual Communication (2011 - 2016), with a Prize Awarded to the most Outstanding Graduate in the last one. And postgraduate from the BSM - Barcelona School of Management (Business School of the Pompeu Fabra University) in the Master of Strategy and Creative Brand Management. Multidisciplinary communicator with experience in both internal and external communication, specialized in branding. I have had the opportunity to work in the department of two large multinationals, Ingeteam Power Technology in the Service division and Econocom Spain. During my stay in both companies I have carried out very diverse functions, acquiring experience in numerous areas of Communication and Marketing such as the management of social media or web pages, the design of email marketing campaigns, the planning and organization of events, activities and workshops for both internal and external stakeholders of the company, the generation of written and audiovisual content, etc. In addition, after completing the Master in Strategy, I had the opportunity to be part of a Branding project in its first phase (research, benchmarking, brand diagnosis and proposal of brand territories) in collaboration with the Sodabites brand consultancy. Regarding my skills and characteristics as a worker, I would highlight my capacity to learn and demand from myself. Curiosity as a motor to discover new things and not stop learning, active listening, teamwork and at the same time the ability to work independently, as well as empathy, ethics, responsibility and creativity.
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Albacete, Castilla-La Mancha, España
Estrategia de MarcaGestión de Contenido para redes socialesCopywriting
Barcelona
I help companies discover what their true purpose is, why they exist and what they can bring to the world to make it a better place. I create stories that reflect that purpose anchored to shared values that are born from the culture of the company. I help companies define actions that help them activate their brand and put their purpose into action.Brands: I+D Energías, Lodyn, Quesos Fuentillezjos, Sodabites, Trevijano, Nico Jamones, Quesos Rocinante, Showee.
Barcelona, Cataluña / Catalunya, España
Internal Communication:- Newsletters (writing and design)- Layout of statements- News desk- Content creation for employeesExternal Communication:- Events (Organization and Planning support)- Social Media (writing and design)Back Office:- CRM (Sales support and Customer management)- Suppliers management- Invoice management
Active participation in the development of the first phase of a branding project for a renewable energy business. Research, analysis and diagnosis of the brand, competitors and the Spanish market. Definition of the brand's problems and proposal of two brand territories.
Albacete
My role on Ingeteam Service was really complete:- Management of the Internal Communication (events, activities, campaigns of communication, ...) - Ideation and implementation of Branded Content like the Production and Postproduction of Audiovisual Content (Interviews of the Employees, informative videos of HSEQ, informative videos in collaboration with AECC (Asociación Española Contra el Cáncer) about healthy habits and disease prevention).- Write Content for the Employees Intranet- Support in the planning and organization of Events for different stakeholders if the company.- Clipping- Media Relations- Management of the Newsletter (redaction and design)- Photography of the Activities of the Company - Design and Development of all the Power Point presentations of the company (securing the coherence of the brand) - Management of the Communication in the subsidiaries all around the world, most in LATAM. - And although design is not my specialization, also I had the opportunity of design a lot of the graphics of the company (adverts, posters, infographics, ...) and learn about Web Design a little bit (write and design the content).
Calle Gobernador Viejo, 29
During my internship at the Creativity Department of Engloba+, my work was:- Write copys and think creatives and innovative ideas.- Work with the creativity team on brainstormings for advertising campaigns.- Collaborate in the redaction of the copys for brands as Consum. - Participate in every single thing they have proposed to me, trying to be proactive and having initiative in every step of the way (research, photoshoots, ...)In addition, I would like to add that I'm thankful to have had the opportunity of being part of this great team, following their tips I could improve myself and learn how it's to work in a real life environment. It was my first work experience and even though I couldn't spend to much time in the agency It gave me a look what I could find in the future.
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Carlota Martínez Soriano works for la pera studio.
Carlota Martínez Soriano is listed as Brand Strategist at Sodabites. Human-Centered Innovation and Strategic Branding at la pera studio.
Carlota Martínez Soriano is based in Albacete, Castile-La Mancha, Spain while working with la pera studio.
Carlota Martínez Soriano has worked for La Pera Studio, Sodabites, Econocom España, Ingeteam, and Scout Association Of Castilla La-Mancha.
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Carlota Martínez Soriano holds Master In Brand Strategy & Creative Brand Management, Brand Strategy from Upf Barcelona School Of Management.
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