Hideaway Studio: Market research, partnerships, live music accelerator.Imogen Heap: AI voice modelling experimentation, contract negotiations, Immersive performance business modellingMegaphonic Records & Publishing: sync, music licensing.

Operations, legal, contracts, team expansion, fundraising.

Humanities department. Women in Music 2024 Event Launch. Outreach, event production and organisation.

Business plan, strategic partnerships, fundraising, M&A

- Led M&A negotiations with target company stakeholders in 2022, including executives, legal teams, and financial advisors.- Structured deal T&C, focusing on maximizing value for the organization. Conducted M&A due diligence, financial analysis and risk assessments. Managed the company’s P&L and budget allocations.- Negotiated partnerships with music and tech companies and institutions (PPL, YOTI, ASCAP, AWS, IBM, Veva Sound, Goodsplit, the FAC, The MU, AIM, Berklee College of Music, Harvard University, Recording Academy)- Launched The Creative Passport web app in Dec 2020 and Nov 2023- Hired and managed a team of 10 people across tech, product and marketing - Managed day-to-day operations, product development and branding - Modelled team culture and led, guided, directed, and evaluated employees - Developed business plan, product roadmap, and strategy.- Fundraised £500k+ between European public grants (Sitra, NLnet), strategic partnerships and philanthropic donations- Organised livestream fundraising concerts with artist Imogen Heap.- Liaised with private and philanthropic supporters, including A-list artists.- Built a digital community of 10k artists in more than 100 countries.- Managed a Digital ID/SSI/Verified Credentials project with IBM.- Spokesperson for the company in music and tech events and conferences (DDEX, Rio Music Market, Grammy Awards).- Developed connections with over 100 companies worldwide (major and indie labels and publishers, DSPs, PROs, distributors, startups and artist associations). - Joined a pan-EU decentralised copyright infrastructure with the Estonian government and the UK IPO metadata working group as ID/data specialist.

Advisor to the CEO, Business plan, value proposition, product roadmap

- Directly managed a team of 15+ multi-disciplinary professionals.- Managed the contract negotiation for artist Imogen Heap for concerts, public appearances and brand partnerships - Sennheiser, IBM, D&B Audiotechnik - - Spokesperson for the company in 30+ music tech conferences in EU and North America, including ADE, Web Summit, SXSW.- Project managed the first VR interactive concert with the Wave for the artist Imogen Heap.- Organised launch event for the Mycelia World Tour with 300 attendees.- Tour managed the Mycelia World Tour, including workshops, concerts and conferences in 40+ major cities worldwide.- Managed relationships with agents and promoters in each city and supervised tech advance and riders, ticket counts and show payments.- Negotiated contracts with touring musicians.- Set up and managed merchandise pipeline.- Managed day-to-day tour logistics, budget allocation, travel, visas.- Closed Partnerships with Universities and local artist associations to organise workshops in each city.

- Reviewed and analysed legacy recording and publishing contracts for artist Imogen Heap- Managed relationships with Imogen Heap’s legacy labels and publishers - Released music and registered copyright for artist Imogen Heap in collaboration with Megaphonic Records and Megaphonic Publishing- Led and project managed the Life of a Song research project. loas.creativepassport.net- Managed a research team of 10 students from Westminster University- Applied and obtained funds from the IPO- Sourced a creative agency to create an interactive website to visualise the data Conducted research on Blockchain Technology - Smart Contracts, Digital Identity/Self Sovereign Identity -

- Organised monthly educational events for FAC members- Acted as the CEO’s spokesperson in meetings and conferences- Organised and ran classes for artists on music copyright and licensing - Organised campaigns and facilitated lobbying activities with the UK government for better protection of performers’ rights- Liaised with the Board of Directors, providing quarterly reports of the activities organised for members

- Conducted research and written reports on blockchain technology and new companies in the creative industries- Created reports and monitored the “Tiny Human” experiment with Ujo Music and the first piece of art released on the Blockchain by artist Imogen Heap

Audio and Video Production.Clients: Brioni, Milan Fashion Week, Phersei investigations

Radio Plugger liaising with Commercial Radio station in Italy and SwitzerlandAlex Adair, Klingande, Years&Years, Fritz Kalkbrenner, Serebro, M+A, Beth Hart, Lips Aroma, DJ Snake, Alexandra Stan, Daddy Yankee,

Resident FOH Bobino Club, Milan.FOH M2F srlAssistant FOH Lambda srl (Elisa Live Italian Tour 2014)