Bill Carlson is president of Tucker/Hall. In addition to his responsibilities in firm management, he helps clients in the areas of marketing, brand management, community relations and public affairs. Carlson joined Tucker/Hall in 1994. He has advised numerous government agencies and non-profits including cities and government entities in the United States, Asia and Latin America. He has also been a consultant to European and Latin American conglomerates, fast growing technology companies and Fortune 500 corporations. His work involves helping companies and government agencies define the experience they will have with their constituents and customers. This may involve branding, communications, product/service design, public involvement or corporate strategy development.From 1989-1994 Carlson lived in Singapore where he was a senior consultant with a Singapore-based marketing consulting firm. While there he advised a number of organizations across 15 countries. These included Citibank Asia, Singapore Airlines, the Development Bank of Singapore, regional conglomerates, financial institutions, technology companies, publicly listed corporations and government agencies. Carlson holds a Bachelor's Degree in Marketing from the University of Tampa and a Master’s Degree in Public Administration from Harvard University's John F. Kennedy School of Government. He also conducted MBA studies at the National University of Singapore as a Rotary International Scholar, studied Spanish in Argentina and completed the Harvard Law School Negotiations Program.Carlson is very active in the community and has served in a number of leadership positions at the Florida Humanities Council, the Hillsborough Education Foundation, Leadership Tampa Bay, the Tampa Chamber, the Florida Chamber and Rotary International. He is also a graduate of Leadership Florida Class XXIII. From 2007-2009 he was global president of PROI, the world's largest network of independent public relations firms.