Carlson Choi Email & Phone Number

Irvine, Ca, Us

Dover, De, Us

Dover, De, Us

Company built to create the first and only cyber risk monitoring and warranty product for the MSP community. Our platform makes cyber protection simple and accessible to protection MSP's SMB clients from the Inside out.

Irvine, Ca, Us

Guest lecturer for engineering stress analysis courses and share practical industry application of lessons learned

Served as strategic advisor to client’s CEO and C-Suite executives to strategize and operationalize their digital vision and business through digital maturity assessment, transformation strategy, enterprise technology roadmap implementation, organization change management, and interim CxO support.Key clients included Siemens Industry Software, Dom's Kitchen and Market, and LootCrate.

Norwalk, Connecticut, Us

Created and led Datto’s Global digital transformation strategy and served as key strategic advisor to the CEO. Developed Nextgen product platform’s vision, strategy, IT architecture, and customer experience prototype. Provided strategic and management transition support in a $6.2B acquisition of the company.Prior to its acquisition, Datto was public company with a $4B market value and the leader in cloud-based disaster recovery and cybersecurity Software as a Service (SaaS) provider for the Managed Service Providers (MSPs) community.

San Diego, California, Us

Established the digital enterprise technology strategy to pivot to a mobile first customer experience. Partnered with store operators to designed a scalable Marketing and data technology stack to accelerate franchisees digital adoption and enablement.

Ph

Designed and led a global digital transformation program with a 3-year cloud technology migration roadmap across 17 brands with 6,500 retail locations spanning 35 countries. Managed all consumer digital experience from digital marketing to in-store digital experience, operating business analytics, mobile app framework, global eCommerce business P&L and 24x7 IT support operations. Built and operated a global innovation center to accelerate the shift to a data driven and digital first company. JFC is a $5B global restaurant operator with portfolio brands including Jollibee, Coffee Bean & Tea Leaf, Smashburger, Tortas Frontera, Burger King, Dunkin' Donuts, Red Ribbon, ChowKing, and Tim Ho Wan with operations in the Philippines, North America, China, Europe and Southeast Asia.

Los Angeles, California, Us

Served as key strategic business advisor to the leadership team in developing the company's growth trajectory into the digital age.The Great Company is a Los Angeles based creative studio producing visual, audio and experiential content through adventurous collaborations with forward-driven creators. Great ideas happen in great company.

El Segundo, California, Us

Led global digital brand transformation to a consumer centric, digital first, and learningcompany thru omni-channel experience. Managed all areas of digital storytelling experience including digital brand marketing & creative, digital content execution, global digital COE, direct to consumer eCommerce business, media planning & production, and marketing technology enablement. Re-imagined classic brands thru the lens of mobile gaming, AR, and VR with leading technology partners including Google and Salesforce. Tripled the global mobile business and eCommerce revenue in 2 years.Mattel is a $5B worldwide leader in the design, manufacture and marketing of toys and family products with best-selling brands includes Barbie, Hot Wheels, Monster High, American Girl, Thomas & Friends, Fisher-Price brands and MEGA Brands.

Irvine, California, Us

Oversaw North America's digital & free-to-play business P&L and western market operations including brand marketing, social & community content, media, public relations, events, corporate marketing & partnership, creative services, retail marketing and 1st party digital channel sales. Created global community organization and CRM program which grew the active membership from 200k to 12M in 1.5 year.Bandai Namco Entertainment is a $4B global entertainment company with key franchises including PACMAN, Tekken, Dark Souls, Star Trek, SoulCalibur, Ace Combat, Ridge Racer, Power Rangers, Naruto, and Dragonball.

Santa Monica, California, Us

Established, championed, and led global digital strategy, eCommerce, SEO and CRM strategy across company's portfolio. Designed and implemented company's first digital subscription product, Call of Duty Elite. Built industry partnership with key players including Google, Yahoo and Facebook to enable digital innovation and breakthrough in digital marketing content programs.Activision Blizzard is a $6B world's leading publisher in interactive entertainment, video and mobile games including Guitar Hero, Call of Duty, World of Warcraft, Starcraft, Diablo, Candy Crush and Tony Hawk.

Newport Beach, Ca, Us

Created and launched company's first web based product offering with usage based revenue model. Championed the new corporate and product strategy, messaging and positioning. Developed creative and effective go-to-market strategy integrating SEO, email, interactive media, online advertising, launch event, web, and viral marketing tactics.MSC.Software is a $300M publicly traded enterprise software company providing world class enterprise computer simulation engineering solutions.

Newport Beach, Ca, Us

Newport Beach, Ca, Us

Executive Mba, General Management

Phd - Attended, Mechanical Engineering

Master Of Science - Ms, Mechanical Engineering

Bachelor Of Science - Bs, Mechanical Engineering