Melissa Barron (Carlson) Email & Phone Number

Atlanta, GA

• Oversaw sales and logistics for all events coming into SunTrust Park on non-game dayso 2019: Currently producing over $700k through 35 events (Jan-May)o 2018: Exceeded Gross Revenue Goal by 21% and exceeded Net Revenue.
• Spearheaded expansion of Salesforce to the Special Events Department for customer &… Show more
• Spearheaded expansion of Salesforce to the Special Events Department for customer & sales managemento Integral for creating and executing Special Events’ first renewal campaign
• Worked extensively across all departments to ensure the client(s)’s event is flawless and successful Show less

Atlanta, Georgia

• Created new business through personal prospecting, sales lists (cold calls) and shock-and-awe campaignso Ended first full season of sales with $675k in total revenue produced
• Led ideation and implementation of Game Day Seat Tag Initiative, generating over $35k in new sales
• Helped organize and direct preseason Open House to sell new business and upgrade current clients

Memphis, TN

• Operated a full-menu selling service, including upgrades of existing accounts and adding products to maximize customer experience & generate additional revenueo 2015 – 2016: Surpassed 90% retention goal by 3%, renewing.
• Operated a full-menu selling service, including upgrades of existing accounts and adding products to maximize customer experience & generate additional revenueo 2015 – 2016: Surpassed 90% retention goal by 3%, renewing.
• Led a pre-season Rookie Event, generating a 70% show rate of our first-year season ticket holders, compared to the average 30% show rate
• Utilized CRM Dynamics, Archtics databases, and Experience platforms daily Show less

• Worked to achieve daily, weekly and yearly sales and goals in an 8 person Inside Sales team that generated 1.2M in revenue
• Generated over $90k in ticket sales with over 1k seats sold
• Performed various game day responsibilities including sales tables, on-court experiences and meeting with clients face-to-face to build relationships and cultivate repeat customers

Syracuse, New York Area

• Participates in changeovers of the Carrier Dome: set up and break down of football, basketball, and lacrosse
• Assists in set up and preparation of major special events. Including The One World Concert Presenting the Dalai Lama, Zac Brown Band Concert, and Monster Jam
• Have worked over fifty events in the Carrier Dome

Syracuse, New York Area

• Operated Box Office application systems to sell tickets by telephone and in-person
• Assisted with coordination of over twenty Box Office events
• Arranged customers with special needs to receive proper seating
• Managed ticket sales orders and resolved customer inquiries in a timely manner

Rochester, New York Area

• Group Sales
• Conducted cold calls to sell tickets to organizations and companies around the Rochester Area
• Completed final orders dealing with people’s vital information
• Made approximately 80 calls per work dayGame Day Promotions
• Worked 109 Minor League games (Rochester Red Wings and Scranton Wilkes-Barre Yankees)
• Assembled promotions for that day

Brockport, NY

• Assisted Brockport’s Women’s Basketball team to a SUNYAC Championship and an NCAA Tournament bid
• Managed relations with recruits, coaches and administrators from different regions across the east coast
• Controlled videotaping of home games, organized film requests, sent videotapes to opposing coaches
• Managed equipment orders spawned by team fundraisers
• Assisted planning, supervised registration and assisted with administrative responsibilities for a youth basketball clinic

Master Of Science (M.S.), Sport Venue And Event Management

Bachelor Of Science (B.S.), Sport Management