Carl Steudle Email & Phone Number

San Jose, California, United States

Santa Clara

Hired as the first local employee, I generated new business and promoted new display products and technology with key consumer, industrial, automotive, IT companies, distributors, resellers, and contract manufacturers. In addition to managing key accounts and setting up the sales channel, I hired and managed a sales and field engineering staff that had revenue contribution to well over $100M.

Rehired after Schneider acquired Pelco. Initiated multiple new product introductions and product lines instrumental in creating new and continued revenue. Proven success in project management from product inception to an on time launch, including new product marketing concepts. This position allowed for motivating a cross functional team and qualifying new OEM's in Asia that could support customer requirements and effectively compete in the marketplace. • Created and Implemented new product business plans increasing revenue. • Specified new product business plans via required documents (PRD, MRD, etc.), initiated product roadmaps, competitive analysis, and created new supplier business relationships that led to new private label products and combined product revenue in excess of $35M. • Saved $2.M by researching, qualifying, and integrating a new product line and Asian supplier that grew to >$10.M• Developed and implemented new product training for sales channel and distribution network using web-based training, on-site training, and seminars.• Prepared competitive product analysis on features and benefits; developed market-based pricing for product lines and recommended product line expansion / augmentation

Orange County, California Area

• Researched and implemented new business plans for private label products. This plan included market requirements documentation based on customer feedback and market studies, pricing and margin goals and targets, market launch requirements, vendor contract negotiation, product warranty and service procedures, and sales collateral.• Developed new OEM relationships with Asian contract manufacturers resulting in improved product quality and service. • Established business plan, market requirements documents, targeted account list, and go-to market strategy.

Fresno, California Area

• Strategic Consulting that resulted in a full time hire with Schnieder after Pelco was acquired. Key achievements were: developing new business plans, material and marketing requirement documents & sales strategy development for security hardware products leading to 50% increase in sales.• Initiated and identified market and competition trends leading to new products that included feature sets that add value, margin, and differentiation.

San Francisco Bay Area

• Reporting to the President of the North America operations, managed a department responsible for marketing and sales activities for OEM accounts ( Dell, HP, Compaq, IBM) covering LCD displays used in notebook PCs, LCD monitors, LCD TV, and sales to the general market/application areas. • In addition to the above, I established LG's first distribution and channel sales strategy with Arrow and Avnet and signing new manufacturing sales representatives.- First year results doubled sales to $30 million!

San Francisco Bay Area

• Semiconductor product sales responsibility selling to top contract manufacturers in North America. • In addition to exceeding an individual sales quota, I managed the distribution and worked with manufacturer representatives and Increased annual sales 50% in the first year to $300M

San Francisco Bay Area

Responsible for North America sales, marketing, and promotional activities of LCD flat panel displays to major OEM notebook companies and national distribution accounts. Key sales focus accounts were Dell, Apple, IBM, Sony, HP, Gateway, and Compaq. Active as a company spokesperson in product awareness and promotion and company devlopment, via speaking in industry seminars and trade shows.

Bachelor Of Business Administration - Bba

Master Of Business Administration - Mba, Marketing