Carl Sanders Email and Phone Number

- Design nested studies to identify performance levers and impact at multiple stages of consumer journey to adopt in future studies.- Own portfolio of products in Facebook App and Messenger app managing go to market strategies resulting in achieving brand sentiment lift and product growth figures. - Collaborate with product managers to design and implement new tool features resulting in improved user experience for in-product promotion tool.- Develop team-wide processes and SLA guidelines for working with cross-functional partners resulting in improved 360 team sentiment scores, error-free work, and improved performance across product marketing campaigns.- Manage agency partners in developing SOW, SLAs, staffing and proactively identifying future team needs for agency to secure resources resulting in improved agency/team sentiment scores YoY.

- Led global marketing team to drive cross-channel growth in search, paid social, paid programmatic, and paid media efforts resulting in recording setting QoQ growth multiple times.- Improved company's media mixed modeling to accurately identify performance through the development and adoption of various incrementality testing models.- Collaborated with product stakeholders in the development of establishing yearly product goals and marketing plans designed to achieve new targets.- Identified key markets and audiences for products to increase market saturation rates unlocking QoQ customer acquisition and revenue highs for multiple products.- Collaborated with product stakeholders and cross-functional partners in development of new product messaging strategies and creative asset testing roadmap.- Implemented team-wide processes and SLAs for marketing team to establish guidelines for teams working with cross-functional partners. - Developed new company-wide testing methodology for brand and product growth initiatives.

- Audited and developed new social media strategies for key accounts resulting in 100% tier one and new client retention rate.- Developed social platform playbooks, whitepapers, and processes for agency-wide adoption.- Successfully pitched enterprise tier clients in collaboration with sales team resulting in 80% pitch to close rate while in role.- Identified new social strategies to test and implement keeping clients at the forefront of tech and new solution adoption.- Developed agency-wide testing methodologies including creative testing, nested studies, brand lift studies, and incrementality testing for agency-wide dissemination resulting in improved client retention rate and client scorecards.- Managed remote team of digital experts executing across multiple channels.

- Developed yearly media strategies and managed teams to successfully deliver on target KPIs- Managed brand strategies working in conjunction with all media efforts for clients to test brand and conversion lift incrementality studies to determine attribution measures- Navigated complex client organizational structures with multiple business units and multiple divisions within business units to successfully grow the business

- Managed team of 20 digital marketing experts responsible for driving media performance for over 25 clients- Worked with teams to develop quarterly and yearly strategies for all accounts- Oversaw paid media efforts for search, social, display, video, and native- Developed best practices and ongoing work flows across my teams

- Directly planned, managed, executed, and optimized digital campaigns across search, social, display, video, and native working with my team- Handled all day to day client communication and reporting- Developed quarterly digital strategies

- Oversaw all digital efforts for clients mainly in travel / tourism and restaurant industry- Led a digital team of 15 - Oversaw creative strategy and content development for paid and organic activations- Managed strategic digital efforts for programmatic, SEM, SEO, paid/organic social, e-mail, and web development

- Launched and led digital department overseeing all facets of digital marketing through proper staffing and SWOT analysis of agency’s digital footprint- Led client strategies for all programmatic, paid/organic social, SEM, SEO, e-mail, and website design- Oversaw the development of all digital creative material for websites and interactive media buys

- Worked across multiple agency departments and client departments to successfully launch marketing initiatives- Planned and managed yearly and quarterly media strategies for all accounts- Managed all creative development for accounts from shot lists to trafficking media

- Developed digital marketing plans- Managed digital media campaigns working in ad servers and publisher platforms- Led digital marketing strategy and social media initiatives for all clients and the agency- Strategically planned, executed and managed all social media initiatives (organic & paid) for all clients- Managed all client websites with ongoing content updates and implementation of SEO strategies

- Managed all marketing and public relations activities for Terry Fator brand, Headliner and Entertainer at The Mirage Las Vegas- Managed all paid media programs - Partnered with and directed multiple agencies to drive towards program goals to drive marketing and PR agencies- Developed social media content strategies and managed all social channels- Coordinated video shoots, photo shoots, interviews, and events