Carlton Mcfall Email & Phone Number

Dunwoody, Georgia

United States

• Review and analyze search rankings on client’s desired target search terms for performance to provide recommendations to increase rankings for Google Ads campaigns.
• Implement optimizations using Google Ads, Adwords Editor and or Search Ads 360 on campaign, ad group, ad copy and keyword levels to increase metrics such as clicks, impressions, click through rate and return on ad spend
• Communicate and present performance of optimizations on campaigns on a bi-weekly or monthly basis to… Show more
• Communicate and present performance of optimizations on campaigns on a bi-weekly or monthly basis to identify new opportunities for optimizations and continue to build a relationship with the client.
• Monitor budget spend on paid search campaigns and make optimizations to make sure the most return on investment is made without going over a client’s desired ad spend.
• Implement retargeting display ads to campaigns using internal design team for display ad creative and target keywords to rank for.

• Collaborate with SEO Team to create effective monthly SEO strategies for clients ranging from hair care to bridal shops to law firms.
• Communicate SEO Strategies and the benefits of these strategies to Account Managers for client keyword and content organic ranking improvements.
• Implement SEO Strategies for clients through day to day scheduled deliverables such as Metadata Recommendations and Implementation, Page Content Recommendations, Backlink Profile Initiatives, Schema… Show more
• Implement SEO Strategies for clients through day to day scheduled deliverables such as Metadata Recommendations and Implementation, Page Content Recommendations, Backlink Profile Initiatives, Schema Recommendations and.
• Monitor the performance of each client using SEO Tools, based on implemented strategies and adjust accordingly to give the client the best Return on Investment, based on their identified SEO Key Performance Indicators.

Dunwoody, Georgia

• Created and managed national targeted lead generation marketing campaigns through paid Facebook Ads and Google Ad Words search engine campaigns that generated 1 Million in annualized revenue.
• Communicated daily performance of lead generation marketing campaigns to the Executive Vice President, Vice President of Sales and Vice President of Marketing through reports that track budget spend verses the number.
• Communicated daily performance of lead generation marketing campaigns to the Executive Vice President, Vice President of Sales and Vice President of Marketing through reports that track budget spend verses the number.
• Conducted daily optimizations on Facebook Ad and Google Ad Words Campaigns based on performance data gathered by measuring Conversion Rates, Cost Per Leads, Cost Per Acquisition, Clicks and Impressions that resulted in.
• Generated and distributed weekly National Sales Report to all National Sales Executives that provided overall current sales performance from beginning of the year to date. Show less

Tucker, Georgia

• Monitor 300+ call based lead campaigns in the central region using Google and Bing Campaign Platforms resulting in successful campaign performance based on an initial estimate
• Monitor click based awareness campaigns for the entire department using Google and Bing Campaign Platforms that result in individual campaign performance based on an initial clicks estimate we give the advertiser
• Review and analyze calls and clicks based campaigns on a weekly basis using reporting metrics… Show more
• Review and analyze calls and clicks based campaigns on a weekly basis using reporting metrics provided by Individual Google and Bing Account Profiles, impressions, average position, click through rate etc. that results.
• Identify which calls and clicks based campaigns that are performing versus under performing according to initial target estimate using Google and Bing Reporting and complete optimizations such as adding keywords.
• Communicated weekly performance or under performance of each individual campaign to assigned sales representative as well as optimizations made to under performing campaigns using Salesforce account management program.

Tucker, Georgia

• Coordinated and launched custom direct marketing campaigns for $100,000+ monthly budget accounts by conducting non traditional consultations for desired target markets and ad specs resulting in joint state and nation.
• Coordinated and launched targeted email campaigns by gathering desired promotional content and design framework through consultations with advertiser resulting in successful email distribution to… Show more
• Coordinated and launched targeted email campaigns by gathering desired promotional content and design framework through consultations with advertiser resulting in successful email distribution to target markets
• Combined custom direct marketing and email ad campaigns to launch at weekly or monthly schedules using V12 and Info USA list selector driving consistent communication of launch & post launch performance with sales.

Tucker, Georgia

• Coordinated and launched quarterly direct marketing campaigns for $1,000 to $10,000 monthly budget accounts by conducting consultations based on rules and policies of the department to obtain desired target audience.
• Acted as Team Captain assisting Team Lead with the management of 8 Direct Marketing Consultants through assistance in development training, direction, and practices of 8-member… Show more
• Acted as Team Captain assisting Team Lead with the management of 8 Direct Marketing Consultants through assistance in development training, direction, and practices of 8-member team resulting in 20% increase in team.

Fayetteville, GA

• Worked with other Marketing Assistants on the implementation and reporting of viral marketing campaigns
• Worked with Sales Managers in creating, analyzing and reporting sales trends on a quarterly basis
• Managed the ordering and distribution of all promotional items
• Traveled nationally to conduct Tradeshows, Consumer Shows, Telemarketer Training and Seminars
• Researched new sample and product distribution opportunities through potential chain accounts