Carl Weinstein Email & Phone Number

Greater Los Angeles Area

Helped to build Locked On from an early-stage startup to the #1 daily local sports podcast network. We produce nearly 250 podcast shows for audio and video, providing in-depth coverage of every NBA, NFL, MLB, and NHL team plus most major college teams. We also publish industry-leading, league-wide daily podcasts for fantasy sports, sports betting, league drafts, and more. Our daily audio and video podcasts now generate an audience of over 30 million listeners and viewers a month, ranking Locked On as one of the top sports podcast networks nationwide. In addition to P&L ownership, I play a critical role in every facet of our business including operations, sales, marketing, finance, business development, product strategy, and more. Led venture capital financing process and acquisition process by TEGNA, which closed in early 2021. Learn more at: www.lockedonpodcasts.com

Greater Los Angeles Area

Independent consulting practice providing strategy planning and tactical implementation. Retained by founders, entrepreneurs and early stage businesses to develop and launch new products, design marketing strategies, acquire and retain customers, improve business models, build brands, and provide a strategic direction for growth.

Greater Seattle Area

Provided strategic leadership, brand vision and led all marketing for #1 family organization app with more than 20 million members. Responsibilities included growth & brand strategy, product marketing, digital marketing, advertising, social media, public relations, demand generation, acquisition, conversion & retention, organic & paid search, research & analytics, content development, partner & affiliate marketing, sponsorship & advertiser integration.

Greater Seattle Area

Grew interactive game company’s brands globally, developed new business opportunities and built marketing organization to scale. Led global marketing that resulted in Scene It? games becoming the #1 selling game brand worldwide. Oversaw brand & franchise management of 6 game lines, sold in 26 countries across 40,000 retail outlets delivering more than $136 million in annual sales.

Greater Seattle Area

Directed staff of over 400 in sales, marketing, business development and event production. Produced and marketed over 245 major spectator events annually across multiple world class facilities and tenant organizations, generating $68 million in revenue. Developed and managed business relationships with Seattle Sonics, Pacific Northwest Ballet, Live Nation, AEG Live and other sports, entertainment & arts producers.

Seattle/New York

Designed and built revolutionary technology/digital media platform; delivered the world’s first personalized on-demand, streaming video service for connected devices. Secured ground breaking digital content rights partnership with Major League Baseball, the National Hockey League and numerous other right holders that paved the way for a new generation of digital media products.

Greater Seattle Area

Led staff of more than 70 in programming, marketing and production for three Seattle radio properties - achieving record ratings and revenue. Doubled revenue and consistently delivered top local and national ranking for stations.

Greater Seattle Area

Transformed the organization’s promotions and marketing into one of the most effective models in professional sports with out-of-box concepts that resulted in record attendance and revenue. Increased total revenue from sponsorships and broadcast rights 74% and branded merchandise sales 110%. Doubled annual attendance to 2 million+ for first time in Seattle Mariners' history.