Carl White Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney. Australia

Pegasus Healthcare is Australia’s leading supplier of high quality, clinically proven products for the prevention and management of pressure injuries in the acute, community and residential care sectors.

Hampshire, United Kingdom

• Millbrook provides wheelchair, community equipment, telecare and home improvement services to local authorities and NHS trusts around the UK.
• Planned the product development, trials and launch of new range of pressure care mattresses.
• Created product launch strategy and brand identity materials for new wheelchair range.
• Provided strategic direction and content for improved online presence.
• Creation and management of marketing / product materials to support sales growth and training.

Sydney, Australia

• Pegasus Healthcare is Australia’s leading supplier of high quality, clinically proven products for the prevention and management of pressure injuries in the acute, community and residential care sectors.
• Key account management throughout Sydney, Canberra and Brisbane regions.
• Development and implementation of sales strategy into capital and revenue markets.
• Led the co-ordination and origination of key marketing/product materials to support corporate brand modernisation, sales growth and training.
• Design and delivery of customer in-service training.
• Internal and external clinical product support.

Hampshire, United Kingdom

• A specialist bariatric equipment supplier who were the first company in the UK to introduce total bariatric product sales and rental solutions nationwide.
• Developed and implemented annual marketing plan in order to achieve business targets.
• Played a pivotal role in Benmor’s expansion into new export markets
• Developed and managed export distributor relationships, including setting up of initial contracts/agreements, sales training and pricing negotiations.
• Managed the development and expansion of product portfolio, identifying key growth areas and opportunities for niche product development.
• Identified new opportunities for brand development and extension.

Hampshire, United Kingdom

• Linet is a major European manufacturer of hospital/nursing beds and mattresses. The company’s portfolio includes solutions designed for intensive care, general ward and products for regular in-bed treatment.
• Played a pivotal role in start-up, brand establishment, development and growth of company in UK.
• Successful positioning of Linet UK as an innovative, quality led brand, recognised as being within Top 3 companies in targeted market within a short period of time.
• Development and implementation of marketing strategies which created a high level of customer awareness and brand recognition and led to continued company growth over consecutive years.
• Managed introduction of new products into portfolio and developed product specifications for market.
• Creation of sales and marketing materials to support product and company launches.

Hampshire, United Kingdom

• Managed the development of the Pegasus Pressure Area Care portfolio throughout the global company and distributor network.
• Research, development, management and introduction of the bariatric product range for the global company and distributor network.
• New product development, market research, testing and strategic brand planning for PAC range.
• Co-ordination and origination of key marketing/product materials to support sales growth and training in international markets
• Development and design of competitor analysis which could be utilised companywide to refine product sales opportunities and assess competitor’s activities