Carl R. Wiseman

Carl R. Wiseman Email and Phone Number

Chief Financial Officer & Chief Operating Officer at Threshold Enterprises, CFO, COO @ Threshold Enterprises
Carl R. Wiseman's Location
San Francisco Bay Area, United States, United States
Carl R. Wiseman's Contact Details

Carl R. Wiseman personal email

About Carl R. Wiseman

Transformative, entrepreneurial, and operationally focused C-level Executive who serves as a trusted advisor to the CEO, executive teams, and decision-makers across diverse settings, including public, private, and PE-backed manufacturing and high-tech companies, among others. Provides a strong financial, operational, and organizational point of view for developing business strategies that take companies to the next level through both organic and inorganic growth opportunities. With a hands-on approach, an unrelenting work ethic, and open communications, works across all levels of the organization to engage and influence others toward a common goal. Quickly inspires trust, mentors talent, and develops high-performing teams that strive to create a culture of success. Notable contributions and strengths include:- Growth and Profitability: Increased sales at Threshold Enterprises 30% and increased profitability by expanding marketing focus to include both push and pull. Established a “MAP” pricing policy and set limits on discounting and margins; also established marketing campaigns for eCom, Amazon, key accounts, international, brick and mortar, B2B, and D2C business units.- Monetization: Monetized and grew Novosensus, attracting investors and driving revenues to $75M, while reducing engineering costs 50% and speeding up project completion goals, for Fortune 500 clients worldwide. - Divestitures: Led due diligence and served as financial and operational lead for the $200M carveout of NewStar Fresh Foods LLC, from Organic Girl. Within five months, implemented cloud-based worldwide ERP system, and carried out cutover seamlessly, with no interruption to services of the 24/7, 5,000-employee operation and elimination of $5M+ in shared IT services.- Consolidation: Consolidated four distressed, newly acquired, companies at Formation Brands and created a single, fully integrated, $100M entity with a single ERP system. Within a year, reduced month-end closing from 30+ to five days, increased annual inventory turns from two to 13, annually, decreased DSO from 75 to 30 days, and reduced annual operating expense by 24% by eliminating redundancies.Executive Strengths for Key Business Impact - Strategic Business Planning and Execution- Financial Planning and Analysis - Operations Management- IT Implementation - Capital Projects- Budgeting | Forecasting - Accounting Policies and Procedures - Cost Savings and Containment- Cash Flow Planning - Governance Compliance A Career of Delivering Vision, Strategy, and Execution for Top- and Bottom-Line Impact

Carl R. Wiseman's Current Company Details
Threshold Enterprises

Threshold Enterprises

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Chief Financial Officer & Chief Operating Officer at Threshold Enterprises, CFO, COO
Carl R. Wiseman Work Experience Details
  • Threshold Enterprises
    Chief Financial Officer & Chief Operating Officer
    Threshold Enterprises Jan 2020 - Present
    Scotts Valley, Ca, Us
    Threshold Enterprises is a wholesale manufacturer and distributor of dietary supplements and health care products to the natural foods industry and health care professionals as well as the parent company of Source Naturals and Planetary Herbals brand supplements.- Significantly increased sales and profitability within the first three quarters. through a series of strategic initiatives increasing margins and reducing OPEX.- Started as CFO and promoted to CFO and COO after six months.- Implemented Navision MRP to turn around out of stock condition on 18,000 SKU’s.- Transferred 70% of in-house manufacturing to out-of-house Contract Manufacturers.- Created the company’s first Sales Forecast and Quota Plan for sales channels and SKU’s.- Implemented Lot Tracking to manage FDA compliance and reduce expiration losses.- Developed Back Order system to capture out-of-stock lost sales opportunities.- Introduced Marketing Business Strategy, Social Media, and Brand initiatives.- Developed B2B and B2C Sales campaigns supporting new revenue streams. - Installed small parcel sales and fulfilment capabilities.
    View
  • Brandzilla Brands, Llc
    Ceo
    Brandzilla Brands, Llc Jul 2018 - Jan 2020
    Premium Branding and Marketing consultancy providing strategic guidance to leading manufacturers, distributors, and retailers.- Acquired cannabis cultivation and manufacturing operations on the Central Coast in 2018.- Built retail cannabis brands and introduced them to Californian distribution channels.- Implemented Track and Trace ERP software systems for legal and regulatory compliance.
  • Newstar Fresh Foods, Llc | Gold Coast Gardens, Llc
    Chief Financial Officer │ Advisor │ Production And Distribution Strategies │ Due Diligence
    Newstar Fresh Foods, Llc | Gold Coast Gardens, Llc 2016 - Jul 2018
    Acquisition Integration │ Divestitures │ Process Improvement │ Infrastructure DesignEstablished commodity grower and distributor’s infrastructure, systems and processes in support of strategic move. Fully involved in due diligence of initial separation, as well as acquisitions and subsequent divestitures.System ImplementationImplemented and cutover to worldwide, integrated, cloud-based ERP system in under five months, with no disruption to customer service, shipments, payments, and all incoming and outgoing receipts. Business StreamliningConcurrently eliminated $5M in shared IT services costs from the former parent company.MetricsDeveloped worldwide automated sales, production and shipping metrics tracking systems and KPI dashboards.AcquisitionsAcquired several strategic growing and processing companies to increase product lines and distribution capabilities, including a cannabis cultivation and manufacturing operations.Value-Added StrategiesStrengthened value of all companies under the umbrella, subsequently selling cannabis firm for more than 50% over book value.
  • Novosensus, Inc.
    Chief Financial Officer │ Solution Provider │ Key Relationship Development │ Business Expansion
    Novosensus, Inc. 2012 - 2015
    Business Transformation │ Process Improvement│ Scalable Solutions │ Vendor Management Monetized and grew this cloud-based SaaS startup. Took on role to pitch outside investors, which involved radically pivoting business plan to make it easier to implement and inherently more scalable.Cost ControlSaved upward of 50% in engineering costs while increasing goal completion turnaround times by outsourcing all programing tasks.Revenue GrowthAchieved $75M in revenue following the introduction of the industry’s first big data cloud-based SaaS advertising tracking solution offering real-time analytics with instantaneous ROI tracking to improve sales for Fortune 500 clients.Business AlliancesBuilt alliances with existing digital content creation and back-end architecture firms in India as well as retail accelerators RetailNext and Kosakura.Brand StrategiesCobranded high visibility point-of-sale digital advertising campaigns with Red Bull at various sporting events domestically and Inglot Cosmetics at premium flagship retail locations worldwide.
  • Formation Brands, Llc
    Chief Financial Officer │ Private Equity │ Advisor │ Acquisition Integration │ Cultural Change
    Formation Brands, Llc 2011 - 2011
    Consolidations │ Sales │ Production Management │ Forecasting │ Team LeadershipConsolidated four recently acquired, failing online commerce companies at one location and harmonize the varying cultures and systems into a single custom collections solutions entity. Oversaw sales operations, production, cash flow forecasting, tracking, and a team of 240 employees. Prepared and submitted financial reports. Monitored and evaluated budgets and resources allocations.Operational EfficiencyStreamlined operations and consolidated four distressed companies into an integrated and profitable $100M entity.Process ImprovementReduced month-end closing processes from 30+ days to 5, increased inventory turns from two to 13 annually and decreased DSO from 75 to 30 days through the improvement of core processes.Cost ControlReduced annual operating expenses 24% by eliminating redundant staff.Relocation PlanningPlayed integral role in positioning organization for successful relocation to new headquarters in China.
  • Ice Logistics, Inc.
    Chief Financial Officer │ Business Growth │ Infrastructure Development │ Financial Strategy
    Ice Logistics, Inc. 2007 - 2011
    Information Systems │ Operational Solutions Design, Development and ImplementationScaled up a once-small shipping and logistics company that had grown into a multilocation, 24/7, 365 days-a-year global logistics organization serving Fortune 500 client base. Challenged to establish infrastructure, integrated information systems and financial strategy to support growing company. Accountable for all financial controls, accounting, reporting, taxes, Treasury, IT, and internal audit for multimillion-dollar annual revenue stream.System RedesignImproved out-of-date business systems, implementing GPS cloud-based platforms to support online, real-time tracking, billing, logistics and sales functions.Cost SavingsProduced $6.5M annual cost savings by increasing staff performance and leading transition from employee to contractor-based talent system.Revenue GrowthRealized $24M annual revenue growth by instituting corporate-wide process improvements and expanding operations to include satellite offices in Los Angeles, San Francisco and Seattle.AuditsLed company’s first ever successful public accounting audit.
  • Suni Imaging Microsystems, Inc.
    Chief Financial Officer │ Customer Service │ Accounting │ Infrastructure Redesign │ P&L
    Suni Imaging Microsystems, Inc. 2003 - 2006
    Sales Team Leadership │ Financial Planning │ Revenue Management │ CommunicationsEstablished digital medical hardware, software, and technology solutions provider formal operational infrastructure and instituted a single platform that met the needs of in-house manufacturing, customer services, accounting and remote sales force. Accountable for financial planning, major system enhancements, oversight of six direct and 130 indirect employees and multimillion-dollar P&L annual revenue stream.Growth StrategiesDrove growth $45M in two years by optimizing communications, data transparency and systems’ customization.Cost SavingsAttained $3M in savings by streamlining marketing programs, introducing SEO and SEM, and instituting a CRM system to identify and track sales leads and performance.System IntegrationIntegrated multiple, disparate functionalities into a singular, cloud-based information system.
  • Intelligent Machinery, Llc
    Chief Financial Officer │ Startup │ Operational And Financial Leadership │ P&L │ Training
    Intelligent Machinery, Llc 1999 - 2003
    Sales and Marketing │ Client Relations │ Human Resources │ Strategic Planning Built disk drive consumable replacement parts designer and manufacturing company from ground up, defining and launching all operational and financial functions encompassing sales, marketing, client relations, P&L, accounting, production, MIS and HR administration. Led and managed corporate development, strategic planning and worldwide distribution to top tier customers, including IBM, Hitachi, Seagate and Fujitsu. Devised and established growth strategies to propel and elevate revenues. Recruited, trained and evaluated 40+ sales and support staff; managed 50+ independent contractors.Revenue GrowthAggressively pursued and penetrated untapped market, growing revenue from $0 to $10M+ in less than 18 months and $20M within 24 months, overcoming stiff competition from billion-dollar, multinational companies.
  • Asp Computer Products │ Dmac │ Vadem │ Siliconix │ Eg&G Reticon │ Ultratech Stepper
    Earlier Career Progression
    Asp Computer Products │ Dmac │ Vadem │ Siliconix │ Eg&G Reticon │ Ultratech Stepper 1990 - 1999
    Vice President, Finance and Operations, ASP Computer Products, Inc., Sunnyvale, CA 1995-1999Chief Financial Officer, DMAC, Inc. & Subsidiaries, Burlingame, CA 1992 - 1995Controller, Vadem, Ltd., San Jose, CA 1990 - 1992

Carl R. Wiseman Skills

Start Ups Strategy Mergers And Acquisitions Forecasting Strategic Planning Budgets Accounting Entrepreneurship Business Strategy Team Building Venture Capital Executive Management Budgeting Financial Analysis Business Planning Managerial Finance Due Diligence Competitive Analysis Corporate Finance Operations Management Financial Modeling Management Consulting Product Development Business Process Improvement Strategic Partnerships Financial Reporting Mergers Corporate Development Internal Controls Restructuring International Business Private Equity Financial Accounting Income Statement Business Valuation Capital Cash Flow Management Cost Accounting Entrepreneur P&l Sox Supply Chain Management Technology Implementation Contract Negotiations Customer Relations Financial Management Mis Process Engineering Strategy Development Sarbanes Oxley Act

Carl R. Wiseman Education Details

  • Santa Clara University Leavey School Of Business
    Santa Clara University Leavey School Of Business
    Global Executive Mba
  • Golden Gate University
    Golden Gate University
    Accounting

Frequently Asked Questions about Carl R. Wiseman

What company does Carl R. Wiseman work for?

Carl R. Wiseman works for Threshold Enterprises

What is Carl R. Wiseman's role at the current company?

Carl R. Wiseman's current role is Chief Financial Officer & Chief Operating Officer at Threshold Enterprises, CFO, COO.

What is Carl R. Wiseman's email address?

Carl R. Wiseman's email address is cr****@****ail.com

What is Carl R. Wiseman's direct phone number?

Carl R. Wiseman's direct phone number is +165030*****

What schools did Carl R. Wiseman attend?

Carl R. Wiseman attended Santa Clara University Leavey School Of Business, Golden Gate University.

What are some of Carl R. Wiseman's interests?

Carl R. Wiseman has interest in Accounting, Health, Children, Business Development, Education, Environment, Science And Technology, Human Rights, Budgeting, Civil Rights And Social Action.

What skills is Carl R. Wiseman known for?

Carl R. Wiseman has skills like Start Ups, Strategy, Mergers And Acquisitions, Forecasting, Strategic Planning, Budgets, Accounting, Entrepreneurship, Business Strategy, Team Building, Venture Capital, Executive Management.

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