Carly Buwalda Email & Phone Number

Edmonds, Washington, United States

Edmonds, Washington, United States

Drove growth in strategic partnership with the Xbox Retail team. Developed internal processes to streamline the program and delivered exceptional retail toolkits to land in market.

Edmonds, Washington

Dynamically led cross-functional teams, including marketing, product development, and digital, to ensure the effective execution of design projects, $1.2M annual statement of work.

Redmond, Wa

• Worked with WWRS, Category, Marcom and Xbox field teams to build a comprehensive assortment of retail assets (physical and online) – help design, capture feedback, project manage through the entire process to ensure timely delivery of all assets for holiday.• Project managed studio creation and implementation of several digital brand stores across major retailers worldwide.• Drove deployment of all assets encompassing Xbox, Merchandise, Experiential showcases and special projects.• Worked in tandem with the Minecraft Consumer Products team as the gaming software marketing representative, helping land the entire franchise at retail. • Worked with our Xbox field teams across the world to land Minecraft as its own ‘category’ in retail – partnering directly to fund and review various projects ensuring best in class execution.• Created SharePoint landing site for the Minecraft Marketing team, and helped land integrated marketing calendar to track activities across entire franchise.

Redmond, Wa

Responsible for managing all communications to the Xbox Global Category Community including but not limited to: Driving key deliverables and managing the overall ROB, Weekly WW Xbox Category and Global Competitive Insights newsletters, and maintaining the Xbox Category SharePoint site.

Redmond, Washington

Retail WW Category Management - Consumer Channels GroupCoordination of any new Corp program or offer through the new Engagement process.Development of a tracking process; including specific tactics and people by regionTrack program/offer and help it move to the next step in its development (ie: LCA/Finance/Field feedback loop/Exec Approval).

Seattle, Wa

Supporting program operations and grants issuance for researchers, students, and educators. This program is now known as AWS Educate. Responsible for customer support for hundreds of edu customers, including MIT, Carnegie Melon, Cornell, UW, Corsera, edX, etc. Partnering with WWPS leadership, AWS Finance, and BI teams, to develop operations for public edu programs and guardrails around grants issuance, tracking, compliance, and reporting.

Redmond, Wa

Managed logistics and vendors for a major product launch event at the Experience Music Project. Executed the event seamlessly on the day of the launch, while overseeing assets for media release. Collaborated with PR, Bungie, Product Marketing, and 343 for the team's largest launch event and plan marketing materials timeline.

Redmond, Wa

FRONT ROW ACCESS | WORLD CLASS THOUGHT LEADER SERIESManaged vendors creating marketing materials for individual and event series. Updated strategic executive presentations, handled event logistics, coordinated audio/visual requirements for LiveMeeting’s and video recordings, submitted promotional content to newsletters and websites.MGXManaged logistics for Microsoft Operations marketing presence at MGX, a 6-tier international event (Received the Silver Ops Award for our operations booth and event presence).

Greater Seattle Area

Organization and delivery of all inclusive on-site "day-of" wedding coordination. Vendor contracts and management, including but not limited to: Catering, Location, Music, Talent, Rentals.

Promoted from floor sales team to New Business Development outside sales team dedicated to increasing partnerships with B&OI.Created new business partners through direct marketing, networking and referrals as well as fostering current relationships with partners. Utilized various marketing materials to promote product line: PowerPoint decks dependent upon time and customer needs, targeted binders of products, and leave behinds.Project-managed on-boarding process from initial customer meeting through to product installation and support, with dedicated team of professionals, designers and coordinators to ensure client satisfactionUtilized consultative selling techniques to understand customers' needs and show the value of an increased partnership.Quickly gained technical and marketing knowledge encompassing the breadth of our leading lines.

Education, Special Education/ Business

Activities and Societies: GU Ski Team, Setons Service Organization, Campus Kids

High School Diploma, High School/Secondary Diplomas And Certificates

Activities and Societies: ASB President, Varsity Softball (3 years), Drama Club