Marketing Manager
Wind Gap, Pennsylvania, United States
As the Marketing Manager at BioSpectra, my focus ranges from managing all documents and content published to our external website, successfully executing multiple tradeshows a year, including those located overseas in Europe and Asia. Establish and maintain relationships with external vendors, agencies and partners. I am responsible for negotiating contracts and managing service agreements within budget provided, coordinating logistics, promotional activities, and on-site managementto ensure seamless event execution and a positive experience for attendees. I also maintain our employee engagement program and reporting to the Senior Vice President to support all B2B needs for business development. Worked with CRM Systems (Salesforce, Sage x3) to support business growth on the sales sides for product management. Experience in defining, analyzing, and optimizing Key Performance Indicators (KPIs) and metrics to drive business growth and operational efficiency. Skilled in utilizing various analytics tools and platforms to monitor performance, such as Google Analytics, SEO and internal KPI strategies to align with organizational goals.