Carly Rollins Email & Phone Number

Gilbert, Arizona, United States

Assisted with product assortment strategies that enabled segmentation to deliver on-trend product offerings to drive revenue and growth. Ensured product merchandising was updated to reflect and align with current campaigns, promotions, strategies, buys, seasonal and targeted launches.● Supported all Merchandising functions by collaborating with Visual Merchandising, Creative, Product Development, Design, Planning and Marketing teams.● Responsible for product information management system (PIM) including product naming, compatibility, assigning retail prices for new items developed making sure target margins were achieved● Effectively identified opportunities to increase sales, maximize profits and expectations to drive immediate revenue● Analyzed sales figures, customer reactions, market trends, product price to anticipate product needs and demand● Maximized customer interest and sales by merchandising products● Determined product assortment, planned and executed visual store displays with strategic product placement while maintaining and staying within budget● Provided direction on visual merchandising, product and lifestyle photography, assisted with photoshoots and educated internal teams on product knowledge for new collections and merchandising strategy● Researched trends in the industry and competitor’s landscape that could impact product purchasing behavior and sales● Presented previous years learnings from each seasonal assortment● Organized all pre production samples from product development● Managed vendor communications and sampling● Presented previous years learnings from each seasonal assortment to provide insight into current years assortment

Chandler, Arizona

● Conceptualized and executed 40+ incentive programs based on identified sales goals● Composed internal and distributor program documentation, rules● Utilized distributor behavior and analytics to refine incentive programs to increase effectiveness and exceed sales goals● Oversaw multiple projects simultaneously while managing timelines, budgets, marketing strategy, deliverables, day-to-day logistics, content management, user experience, analysis and sourcing, development, approval, and purchasing of non-jewelry items

Chandler, Arizona, United States

● Assisted with logistics and coordinated décor for an average of 10 events a year, with up to 3,500 attendees● Identified new vendors, researched comparison bids, requested contracts, assisted with budget tracking and ensured approved bids were within budget guidelines● Marketed events by collaborating with internal teams on event branding and materials

United States

• Supported the Marketing Team with the Rascal Flatts brand partnership promotion• Reviewed distributors’ marketing assets to ensure branding accuracy• Helped with crisis management in response to Mother’s Day 2013 product shortage and shippingissues

Tempe, Arizona, United States

● Implemented a marketing platform designed for Keller Williams into the Market Center● Revitalized drip marketing campaigns, elevated social media strategy, enhanced onboarding program, coordinated targeted events creating brand awareness and Market Center differentiation leading to an increased conversion rate of inquiring real estate agents