Carly Rollins Email & Phone Number

Gilbert, Arizona, United States

• Assisted with product assortment strategies that enabled segmentation to deliver on-trend product offerings to drive revenue and growth. Ensured product merchandising was updated to reflect and align with current.
• Supported all Merchandising functions by collaborating with Visual Merchandising, Creative, Product Development, Design, Planning and Marketing teams.
• Responsible for product information management system (PIM) including product naming, compatibility, assigning retail prices for new items developed making sure target margins were achieved
• Effectively identified opportunities to increase sales, maximize profits and expectations to drive immediate revenue
• Analyzed sales figures, customer reactions, market trends, product price to anticipate product needs and demand
• Maximized customer interest and sales by merchandising products

Chandler, Arizona

• Conceptualized and executed 40+ incentive programs based on identified sales goals
• Composed internal and distributor program documentation, rules
• Utilized distributor behavior and analytics to refine incentive programs to increase effectiveness and exceed sales goals
• Oversaw multiple projects simultaneously while managing timelines, budgets, marketing strategy, deliverables, day-to-day logistics, content management, user experience, analysis and sourcing, development, approval, and.

Chandler, Arizona, United States

• Assisted with logistics and coordinated décor for an average of 10 events a year, with up to 3,500 attendees
• Identified new vendors, researched comparison bids, requested contracts, assisted with budget tracking and ensured approved bids were within budget guidelines
• Marketed events by collaborating with internal teams on event branding and materials

United States

• Supported the Marketing Team with the Rascal Flatts brand partnership promotion
• Reviewed distributors’ marketing assets to ensure branding accuracy
• Helped with crisis management in response to Mother’s Day 2013 product shortage and shippingissues

Tempe, Arizona, United States

• Implemented a marketing platform designed for Keller Williams into the Market Center
• Revitalized drip marketing campaigns, elevated social media strategy, enhanced onboarding program, coordinated targeted events creating brand awareness and Market Center differentiation leading to an increased.