Carly Spring Email & Phone Number

Fredericia, Skærbæk, Dk

Fredericia, Skærbæk, Dk

Helping to create a world that runs entirely on green energy by delivering effective internal/HR communications to ~9000 global employees at a world-leading renewable energy company.- Drive engagement on HR initiatives through compelling, timely, and channel-strategic communications- Enhance employee processes via critical questioning, stakeholder bridge-building, and focused messaging- Work closely with C-level leadership to implement challenging organizational changes- Co-lead the employee advocacy program, running quarterly trainings to 100+ colleagues per session and offering valuable resources for promoting Ørsted's brand/employer brand- Member of the selective 'Digital Champion Network' and AI pilot programs, as an outspoken advocate for maximizing the use of digital tools for improving efficiency- Selected to be part of an office engagement team working to foster better cohesion among colleagues- Earned the 2023 Ørsted Team Award for outstanding collaboration on a major leadership conference

Copenhagen, Capital Region, Dk

Employer Branding & Recruitment for global tech scale-up- Personally hired 50+ people (12 month period) from 20+ countries across all ages, genders, and professional & academic backgrounds (accounting for 50% of team hires on a team of 4)- Initiated and implemented bias mitigation recruitment practices to encourage more diverse hiring- Over-performed Time to Hire goal by achieving personal average of 34 days (goal: 50 days)- Developed and executed consistent, engaging, authentic employer branding strategy- Identified and managed new recruitment channels and tactics, including 11 branded "reverse job interview" videos to set Queue-it apart from competitors- Doubled visitors-to-application conversion rate in 10 months

- Worked with California State University campuses and others to recruit students and bolster marketing efforts- Co-developed/wrote/edited training program on US educational system for large Indian Study Abroad agency

Seaside, Ca, Us

Marketing Communications Manager and lead Student Recruiter for the College of Extended Education & International Programs• Developed and executed marketing strategy • Defined and maintained college brand identity• Oversaw lead generation and nurturing• Managed all communications, media relations, graphic design, web content, social media, PR, advertising, marketing collateral, and event planning for the College• Led domestic and international recruitment efforts, including representation at recruitment events across Europe and California, university/agent partner relationship management, and one-on-one counselling with prospective international students • Planned, coordinated, and M.C.'ed statewide 3-day conference for 325+ attendees of all California State University campuses• Identified college-wide communication gaps and implemented knowledge management system/database (Airtable) to streamline access to information assets. The project was so successful that multiple other university departments implemented the system after observing its effectiveness. • Led a team to develop a proprietary online collateral ordering system for inventory management and international shipments, streamlining operations and saving the university thousands of dollars per year

Seaside, Ca, Us

Marketing Specialist for the College of Extended Education & International Programs• Developed and carried out marketing strategy and all communications for a College comprising 3 multi-division departments • Graphic design, copywriting, and production of brochures, flyers, pamphlets, direct mail, print/digital ads, media releases, on-campus print/digital promotions, etc.• Managed inventory, purchase, and international shipping of large storehouse of marketing collateral• Planned, managed, and coordinated media purchases• Developed, oversaw and maintained both internal and external web presence • Managed social media accounts• Created and distributed weekly eNewsletter• Conducted market research

Pittsburgh, Pa, Us

• Managed agency's top client relationships• Oversaw and coordinated all client projects• Developed and wrote ads, brochures, web copy, and other marketing materials• Assisted with strategic creative campaign planning and brand development efforts• Performed other agency research, copywriting, proofreading, graphic design, and web content management

Pittsburgh, Pa, Us

• Managed client contact • Wrote press releases and feature stories for distribution to trade and local media outlets• Interviewed clients, their customers and business associates • Executed research to supplement client supplied information• Developed and maintained relationships with editors• Monitored trade editorial calendars and pitched client stories• Monitored and reported editorial coverage to clients• Created and maintained media lists• Performed other agency research, copywriting, and proofreading

Pittsburgh, Pa, Us

• Acted as liaison between University and prospective students• Delivered campus tours• Provided personal telephone and e-mail consultation to prospective students• Teamwork on informational programs for which I participated in panel discussions, large-group public speaking, logistical/organizational responsibilities, and more

Master Of Arts, International Business Communication, Concentration: Multi-Cultural Communication In Organizations

Bachelor Of Arts, Media And Professional Communications, Minor: Italian, Certificate: Corporate & Community Relations

Study Abroad, Italian Lanuage, European History And Art History