Carly B. Email & Phone Number

Derry, New Hampshire, United States

As the Marketing Manager at Skyhawk, I play a critical role in developing and executing marketing strategies for our electronic remote monitoring product lines, this includes Trapmate for the rodent and wildlife control industries, Oversea for boat owners, and other emerging product lines. My responsibilities include orchestrating targeted marketing campaigns, overseeing our digital brand presence, and leading efforts to increase inbound marketing qualified leads. I am focused on optimizing our visibility and conversion rates, while also maximizing the use of marketing technology and automation to enhance our marketing and sales impact.A key aspect of my role is understanding and improving Skyhawk’s key performance indicators in digital marketing, and enabling data-driven decision-making. I thrive in driving a fast pace of marketing campaign execution and building strong relationships with external vendors and key stakeholders. I am also responsible for managing Skyhawk’s marketing technology stack.In executing marketing plans tailored to each product line, I carefully allocate budgets to deploy strategies such as display advertising, search advertising, email promotions, and social media initiatives. I am committed to optimizing these strategies based on performance indicators and using analytical tools to evaluate website performance and campaign effectiveness. Additionally, I create and deliver detailed reports to management stakeholders, accompanied by strategic recommendations.Managing external contractors and internal resources is another key aspect of my role, ensuring the seamless execution of these duties. I also oversee the overall marketing calendar, ensuring timely project delivery and alignment of all marketing efforts with our brand identity and messaging.

Plymouth, New Hampshire, United States

My role as Director of Marketing and Communications plays a pivotal role in promoting the mission, services, and brand image of Growing Roots Integrative Health and Wellness. My strategic leadership position is responsible for developing and implementing comprehensive marketing and communication strategies to increase awareness, engage target audiences, and drive client growth. As Director, I collaborate closely with the leadership team and other key stakeholders to ensure the clinic's message and brand are effectively communicated to both internal and external audiences. My key responsibilities include:Strategy and Planning:Develop and execute a comprehensive strategy aligned with the clinic's mission and objectives. Define marketing goals and key performance indicators.Brand Management:Oversee the development and maintenance of the clinic's brand identity, ensuring consistency across all marketing materials and platforms. Develop, monitor and enforce brand guidelines and standards. Take proactive measures to enhance brand reputation.Digital Marketing:Develop and implement digital marketing strategies to drive online visibility, engagement, and lead generation. Manage the clinic's website, social, and online advertising campaigns. Monitor web and social analytics to optimize performance and inform marketing decisions.Content Development:Create compelling and informative content for various channels, i.e. website, blog, social, email newsletters, and print materials. Collaborate with internal subject matter experts to generate educational and engaging content related to mental health.Community Outreach:Plan and execute community engagement initiatives to raise awareness and foster positive relationships with community organizations, schools, healthcare providers, and relevant stakeholders.Team Collaboration:Collaborate closely with the executive team, clinical staff, and other departments to align marketing efforts with organizational objectives.

As the Marketing Consultant at Growing Roots LLC, I am responsible for maintaining and advancing Growing Roots LLC’s overall digital marketing presence across multiple digital channels. Additionally, I am responsible for aiding in the growth and expansion of the business in current, and new fields of service. This is achieved by developing strategic digital media and marketing plans rooted in research, customer identification and funneling, media planning tools, and application of historic performance insights.

Served as proprietor and operator of a Boutique Bed & Breakfast situated in New Hampshire. Successfully revitalized a dormant and outdated business, transforming it into a flourishing establishment that attracted clientele globally, primarily driven by our robust digital presence and stellar online reviews.Executed a comprehensive set of responsibilities spanning customer service, housekeeping, culinary proficiency, digital marketing, web design, and fundamental accounting/bookkeeping.

Hillsborough, Nh

Oversaw the company-wide omni-channel digital marketing strategy and initiatives within the NAFTA automotive market, encompassing SEO, website management, content marketing, social media, eCommerce, advertising, graphic design, and technology development. Cultivated robust partnerships with prominent national and international clients, including Walmart, O'Reilly, Advance Auto Parts, and Canadian Tire, and formulated omni-channel digital marketing strategies for an extensive array of products.Directed brand governance and fortification strategies on digital marketplaces, chaired strategic advertising endeavors within the global automotive lighting vertical, and facilitated a cohesive customer journey strategy through multiple program rollouts and initiatives. Developed and implemented a comprehensive marketing strategy that resulted in a significant (200%) online growth of B2C goods, leveraging SEO, image/content enhancement, and search result manipulation on e-commerce platforms.

Salem, New Hampshire

In my previous role as the Director of Web Operations, I assumed responsibility for overseeing resources and managing the entire life cycle of web design, development, testing, and deployment. Additionally, I provided various service level tiers to more than 400 clients. My duties included spearheading new product development and fortifying existing products. Quality assurance reported directly to me, facilitating streamlined processes and enhancing production efficiency and cost-effectiveness.I played a pivotal role in implementing new technologies and conducting research to optimize overall operations and production. Additionally, I was tasked with establishing and managing relationships with external vendors for production and services not developed in-house, ensuring the continuity of these business relationships. Reporting directly to the managing partner, I supervised a team of 7 employees on a daily basis.My contributions extended to active participation in discussions and the execution of strategic company objectives related to sales, marketing, operations, and the overarching vision for the company's growth.

Salem, New Hampshire

- Responsible for the design of company website, including graphics, animation and functionality.- To develop web page infrastructure and application - Monitor web server and site technical performance - Implementing search engine optimization strategies- Management of online marketing campaigns to achieve optimum ROI- Circulate efficient and accurate reporting, detailing results of companies periodic analytic reports- Advise managing partner on the improvement, results, competition and new direction in technology to assist with marketing of the brand - Ensure regular communication and email contact with clients and affiliates and act as main point of contact- Source and manage new revenue generating web associated products

Bs, Computer Information Systems

Activities and Societies: Bryant Womens Rugby, Alliance for Womens Awareness, Multicultural Student Union, International Student.

High School Diploma

Activities and Societies: Representative Netball Team Touch Rugby Rep Team Women's Volleyball Team - Nationally Ranked Nelson Rowing Club.