Leads the internal creative services team and works with external creative agencies for US-based brand Frigidaire and EU-based brand Electrolux. Responsible for marketing deliverables across multiple channels and audiences. Oversees creative executions including broadcast campaigns, photo shoots, D2C digital promotions, product PDP content, and store POP. Leads a team of five while also working with various internal departments including Product Marketing, Retailer Marketing, and D2C marketing. Balances bigger-picture challenges and solutions-focused thinking while also being involved in all execution touchpoints.

Creation and ownership of digital concepts and deliverables including enterprise websites, emails, mobile-first campaigns and social media content/advertising for Horizon Therapeutics. Collaboration with teams from concept to development and management of design production team members.Project highlight: Redesigned and launched websites with a completely remote team, successfully building relationships across the globe to meet goals and hit deadlines.

Led the creative execution of clients’ brand identities, strategies, and marketing across multiple platforms, channels, and media. Managed and mentored the design department, overseeing design standards and team member growth. Liasoned with internal departments and external vendors to ensure brand continuity and timely asset production schedules. Creation and oversight of department processes and standards.Project Highlight: Oversaw the campaign for Ande Frazier, a finance coach specializing in empowering women, which saw the following growth in the first year: +3.8 million facebook impressions, +1.5 million twitter impressions, +400k google impressions, +2k site conversions, +2k top-funnel leads, and +1k newsletter sign-ups.

Concepted and implemented merchandising concepts and strategies for the Redken and Pureology brands. Built and managed a creative team. Worked closely with internal marketing departments and external vendors.Project Highlight: Implemented a complete overhaul of Redken color merchandising at SalonCentric stores, resulting in an additional $2.1m profit and an ROI of 68% in the first year.

Clients have included Food Network, Bath & Body Works, Redbook magazine, New York magazine, Peter Thomas Roth, and Bloom Online Stationers at Walgreens.com. Responsibilities included branding, packaging, digital, merchandising, and event design.

Conceptualization, development, and design of projects representing the company brand, including the communications, broadcasting, editorial, and merchandising departments. Responsibilities included identity design for television specials, art directing photo shoots, designing event collateral and signage, and ensuring company branding guidelines were followed.Project Highlight: Launched ad campaigns for “The Martha Stewart Show” and related TV specials for the Hallmark Channel.