Carly (Olson) Coleman work email
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Carly (Olson) Coleman personal email
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I’m a startup executive and former strategy consultant with a proven track record of maximizing returns from limited resources. I’m experienced at leading cross-functional teams to optimize the conversion funnel and increase customer lifetime value. With my breadth of experience, I can successfully engage with any function, at any level, to identify opportunities, design and implement solutions, and measure the results. This job goes by many names at different companies: business operations, strategy, customer retention, growth, product manager, and more. Regardless of the title, my specialty is building great user experiences and valuable businesses.
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Vp Of Talent Matching And Talent SuccessToptal Feb 2023 - PresentWork From Anywhere, Remote, OoIn addition to continuing to lead the Talent Success team, I also oversee a team of 100 technical account managers responsible for quickly and effectively matching talent from our global network with our client business needs. -
Vp Of Talent SuccessToptal Apr 2022 - PresentWork From Anywhere, Remote, Oo
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Director Of Talent SuccessToptal May 2020 - Apr 2022Work From Anywhere, Remote, OoToptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. We connect high-caliber talent to companies globally, servicing over 10,000 clients in more than 80 countries.As part of the marketplace operations team, I am responsible for the end-to-end journey of every talent that joins the Toptal network, developing new programs that increase value and improve retention for talent.
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General Manager, Direct-To-ConsumerNaturebox Apr 2018 - Sep 2019Redwood City, Ca, UsI managed the P&L for our largest business unit during the company's transition to pursuing profitability. As part of this work:•Significantly streamlined marketing operations to maintain revenue with 75% fewer headcount•Identified unprofitable marketing channels and revised channel strategy to improve margins and payback period•Increased 30-day reorder rate and captured incremental revenue through launch of new subscription product •Partner cross-functionally to implement new processes to improve SKU discontinuations and maximize in-stock rate•Developed target customer personas for new line of CBD-infused snacks -
Director Of RetentionNaturebox Dec 2017 - Mar 2018Redwood City, Ca, UsIn my first two roles at NatureBox, I was responsible for driving revenue from existing customers. As part of this work:•Led strategy and execution across all retention channels (email, direct mail, on site)•Identified, tested, and launched 3 new profitable retention channels•Developed a highly accurate revenue forecast, used to allocate resources and prioritize projects•Designed and conducted dozens of A/B tests to improve customer lifetime value•Improve average order value through website merchandising and feature launches•Led cross-functional team to design and launch new gifting program
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Senior Retention Marketing ManagerNaturebox Jun 2016 - Nov 2017Redwood City, Ca, Us
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Mba InternLe Tote May 2015 - Aug 2015San Francisco, Ca, UsAs a fast-growing subscription business, customer retention is crucial to LE TOTE's growth. Over the summer, I identified drivers of cancellations over the customer lifetime by analyzing user data and cancellation feedback and conducting 30+ customer interviews. Based upon those findings, I implemented programs to improve customer experience and increase retention, specifically focused on the customer's first 30 days. -
Independent Consulting And Market ResearchParenting And Baby Industry (Multiple Companies) Sep 2013 - May 2014Motivated by the 60% of professional women who downshift to less ambitious careers, largely due to the pressure of managing both a career and a family, I left my career at Bain to dedicate myself to better understanding and better supporting the needs of working mothers. I pursued two lines of work: in-depth primary research and independent consulting engagements with companies that serve parents. Together, these allowed me to identify critical pain points in the new parent experience, develop industry expertise, and help several growing organizations create products and services that better met their customers' needs.
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Senior Associate ConsultantBain & Company Sep 2012 - Aug 2013Boston, Ma, UsSALES FORCE TRANSFORMATION•As part of a comprehensive transformation, led redesign of direct sales force coverage model, including customer segment definitions and resource redeployment; resulted in substantial cost savings and increased effectivenessCORPORATE STRATEGY•Assessed competitors’ business models along multiple dimensions to determine industry’s most profitable and highest growth business model, leading to new company strategy -
Associate ConsultantBain & Company Aug 2010 - Aug 2012Boston, Ma, UsSelected experiences: CUSTOMER SEGMENTATION AND MARKETING GROWTH STRATEGY•Analyzed 10 years of transaction data across all client locations to identify most valuable customers ("MVP") characteristics, leading indicators, and highest priority needs; designed operational pilot to address critical pain points; resulted in significant shift in client's target customer and marketing strategyMARKETING EFFECTIVENESS•Utilized broad-base consumer survey to understand behaviors, needs, and motivations of industry customers across US; optimized direct mail strategy for 500+ segments based on spend data, promotional mix, and competitor tactics
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Risk Analyst InternAmazon.Com May 2009 - Aug 2009Seattle, Wa, Us•Trended insurance claims, headcount, and payroll data to demonstrate increased department needs; efforts contributed to CFO approval for additional risk manager position•Automated workers’ comp claims analysis; streamlined ergonomics process -
Controllership InternWeyerhaeuser May 2008 - Aug 2008Seattle, Wa, Us -
Series Development InternMtv Networks Jan 2008 - May 2008New York, Ny, Us -
Business Process Analyst InternWeyerhaeuser May 2007 - Aug 2007Seattle, Wa, Us
Carly (Olson) Coleman Skills
Carly (Olson) Coleman Education Details
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University Of California, Berkeley, Haas School Of BusinessMaster Of Business Administration (Mba) -
University Of Southern CaliforniaEmphasis In Finance & Entrepreneurship
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Puyallup High School
Frequently Asked Questions about Carly (Olson) Coleman
What company does Carly (Olson) Coleman work for?
Carly (Olson) Coleman works for Toptal
What is Carly (Olson) Coleman's role at the current company?
Carly (Olson) Coleman's current role is VP Operations | ex-Bain.
What is Carly (Olson) Coleman's email address?
Carly (Olson) Coleman's email address is ca****@****tal.com
What is Carly (Olson) Coleman's direct phone number?
Carly (Olson) Coleman's direct phone number is +141596*****
What schools did Carly (Olson) Coleman attend?
Carly (Olson) Coleman attended University Of California, Berkeley, Haas School Of Business, University Of Southern California, Puyallup High School.
What skills is Carly (Olson) Coleman known for?
Carly (Olson) Coleman has skills like Business Strategy, Strategy, Data Analysis, Management Consulting, Leadership, Marketing Strategy, Public Speaking, Management, Analysis, Marketing Analytics, Entrepreneurship, Market Research.
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