Creating foundational strategies in product marketing while supporting the broader team, developing go-to-market strategies and coordinating execution on releases. Collaborating with internal experts and clients to create customer stories, use cases and thought leadership. Analyzing data for product engagement campaigns, delivering content for sales enablement and implementing competitive intelligence strategies.

Strategizing, managing and deploying the company's digital, product and content marketing to increase sales, engage customers and delight customers.

Owned a Medicare Insurance business that generated revenue from insurance sales, affiliate marketing, partnerships and ads. Developed websites and created digital marketing strategies that increased traffic, conversions and sales. Developed content strategies built on keyword, competitor, consumer and market research and managed a team of writers to execute. Wrote content focused on both user experience /helpfulness and search optimization. Consulted for various insurance brokerages looking to increase their online visibility and lead generation. Sold insurance as a licensed insurance agent online, by phone and in person.

As a Product Underwriter in workers’ compensation, I worked with insurance packages ranging from $5,000 - $225,000, selling through brokers and agents. My sales enablement duties included recruiting and then training new agencies and agents to sell financial and insurance products. Notably, I won the agent recruitment/development contest at Applied Underwriters in 2015.

Sold insurance and financial products. Created and managed relationships with clients in order to help them meet their goals. LicensesInsurance Licenses in Life/Health, 2013, 2018 (Current) / P&C Licensed, 2014 (Not Current)FINRA Securities License (Series 7), Financial Advising License (66), 2014 (Not Current)

- Co-created and managed an international wellness licensing company that trained wellness practitioners internationally.- Developed and executed the digital marketing strategy for national and international product sales - that included a mix of owned content, online organic and paid search, television ads, public relations, and social media. - Bought, managed and eventually sold two physical store locations. - Developed and executed successful local PR campaigns, and worked directly with a national PR firm to develop and manage very successful international campaigns landing spots for the company in over 50 media outlets such as Glamour, SELF, First, Ladies Home Journal, and Woman's Day – both in print and online. - Coordinated all offline marketing tasks including print material development, direct mail, print ad placement, community involvement, event sponsorship, and public speaking engagements.- Managed over 50 employees throughout the years.- Developed international brands, products and services. - Managed three local studios as the Licensing Prototype Lab.

Created and managed the SEMCAT software product launch and all marketing, sales and PR efforts. Educated prospective clients (independent insurance agents) and the press on how to use the software.

Managed marketing projects for a local engineering company.

Managed customer accounts and marketing events in England and Scotland for a start-up organic juice company.