Head Of Marketing
Hyp-Yoga Inc. & The Omaha Yoga School
- Co-created and managed an international wellness licensing company that trained wellness practitioners internationally.- Developed and executed the digital marketing strategy for national and international product sales - that included a mix of owned content, online organic and paid search, television ads, public relations, and social media. - Bought, managed and eventually sold two physical store locations. - Developed and executed successful local PR campaigns, and worked directly with a national PR firm to develop and manage very successful international campaigns landing spots for the company in over 50 media outlets such as Glamour, SELF, First, Ladies Home Journal, and Woman's Day – both in print and online. - Coordinated all offline marketing tasks including print material development, direct mail, print ad placement, community involvement, event sponsorship, and public speaking engagements.- Managed over 50 employees throughout the years.- Developed international brands, products and services. - Managed three local studios as the Licensing Prototype Lab.