Carly Murray Email & Phone Number

Delray Beach, Florida, United States

Led a team responsible for customer acquisition, monetization, and interest list builds via promotional emails, advertorials, push notifications, and website advertisingDeveloped multi-channel, million-dollar marketing calendars around tentpole events and webinars utilizing cohesive marketing strategiesLaunched affiliate programs by monitoring affiliate campaign performance, identifying cross-promotional opportunities, measuring average cart value, and strategically developing cost per acquisition and RevShare agreementsOptimized promotional sales funnels (landing pages and order forms) to increase click through rates, conversion rates, cross-sales, upsells, and ACVStreamlined the advertorial marketing calendars to decrease workload by 50% while maintaining the same target goalsAchieved notable increase in inbox placement rates, IP health, and engagement metrics by implementing email deliverability industry best practices

Delray Beach, Florida, United States

Streamlined email production by creating and implementing new workflow processes that increased efficiency and quality of outbound emailsLeveraged HTML and list segmentation knowledge to produce and deploy promotional emailsManaged product launch calendars effectively engaging a diverse audience of over 2 million multi-brand subscribersAnalyzed KPIs to interpret consumer behavior trends, draw informative conclusions on A/B tests, measure campaign success, and optimize creative content, landing pages, and order formsDeveloped and deployed push notifications, advertorials, website advertisements., and text messages ensuring personalization and targeted messaging were present to enhance subscriber engagement

Troy, Mi

Managed contractual relationships with over 70 retailers and distributors (served as direct contact, negotiated pricing, communicated product updates and sales initiates, fulfilled orders, provided assets) Planned and attended both consumer and distributor-facing trade shows to perform B2C sales, B2B sales, and acquire new distributor leads (acquired 20 of 70 distributors listed above)Hired and led a team of 28 sales representatives which required extensive product knowledge and sales training

Farmington Hills, Mi

Collaborated with directors at Audi USA on direct email and direct mail campaigns and project initiativesCommunicated project requirements to internal teams, created and maintained project timelines, and oversaw project progression to guarantee the product aligned with the client's brand mission and deadlines were metMet with analysts to review data and reported results on performance and customer engagement back to the clientLed a cross-functional team in the creation of a user-friendly and visually appealing non-profit website

Ann Arbor, Michigan

Member of The American Advertising Federation's University of Michigan's chapter; The nation’s largest national advertising trade association. The organization was responsible for creating new marking strategies and advertising campaigns for a target company backed by extensive market research and data collection. The club has the yearly opportunity to present such efforts at The National Student Advertising Competition (NSAC) in hopes of their marketing campaign to be used by the intended client.

Ann Arbor, Mi

Responsible for the continuous learning and delivery of new product knowledge, driving performance goals and reaching sales quotas. The position required listening to customer wants and needs and appropriately suggesting products to fit such desires. Other tasks include training new employees, store management, and store front visual set up.

Ann Arbor, Mi

Worked alongside professors, graduate students, and peers in an Ecology and Evolutionary Biology research lab. The position came with the responsibilities of collecting, interpreting, analyzing, and presenting data.

Troy, Michigan

Worked as an Intern/Service Desk Representative for an Information technology company specializing in healthcare. Responsible for customer service with the intent of solving customers' IT issues through data base management. Customers included various healthcare providers, physicians, and their patients.