Carlye Jane Dougherty Email & Phone Number

Charleston, South Carolina Metropolitan Area

Charleston, South Carolina Metropolitan Area

+ & Carlye Jane Dougherty• Coordinate with senior leaders to craft strategic direction of marketing programs and new product development.• Direct & oversee day-to-day e-commerce operations, maintenance and merchandising via Shopify.• Spearheaded and directed implementation of Shopify B2B platform. Directed onboarding of a robust DTC/Trade database.• Collaborate with the design department on new product/ assortment development. Develop pricing. Create new SKUs.• Design and deploy creative assets for website, email marketing, social media platforms, print/ catalogs, and trade shows.• Write product and marketing copy. Produce, edit and organize photography. Manage product catalogs & distribution lists.• Direct project management of collection launches including content, product updates and ensure inventory is accurate.• Analyze/report effectiveness and impact of current marketing initiatives with tracking and analysis.Optimize accordingly.• Create and monitor multi-channel marketing campaigns. Track/report KPl's. Meet and manage tight deadlines.• Prepare monthly, quarterly, and/or annual forecasts for promotional messaging. Present ideas and final deliverables.

Charleston, South Carolina, United States

● Directed, conceptualized, managed three websites associated with the design & product brands for Amanda Lindroth: www.amandalindroth.com + www.amandalindrothdesign.com + www.thejolly.cc ● Directed e-commerce via Shopify Plus for www.AmandaLindroth.com● Designed from scratch via SquareSpace: www.AmandaLindrothDesign.com & www.thejolly.cc ● Designed e-mail campaigns with MailChimp & Klayivo. Manage distribution lists. ● Directed, designed & managed brand’s social media presence: Instagram, Pinterest, Facebook. ● Wrote & edited copy for website, blog, ad campaigns, product descriptions & social media captions.● Art directed, planned & styled photoshoots. Created & managed photoshoot budgets. Edited photography. Produced silos.● Designed all branded materials & assets for marketing & advertising + collateral for sales team including digital catalogs. ● Expert-level, daily use of Adobe Creative Suite: Photoshop, InDesign, Illustrator, Spark, Rush, etc. Google Ads & Analytics, Facebook Business Suite, Instagram & Pinterest Business accounts, Planoloy, Plann, HootSuite, Basecamp, Asana.