Carlye Jane Dougherty Email and Phone Number
I have a Bachelor of Arts degree in Mass Communication/Media Studies from College of Charleston, and I am currently the Marketing Director at Ro Sham Beaux, a lifestyle brand that offers unique and sustainable home decor products. My core competencies include e-commerce, email marketing, customer relationship management, and creative direction.In my current role, I coordinate with senior leaders to craft strategic direction of marketing programs and new product development. I also direct and oversee day-to-day e-commerce operations, maintenance and merchandising via Shopify. I spearheaded and directed the implementation of Shopify B2B platform, and collaborated with the design department on new product/assortment development. I design and deploy creative assets for website, email marketing, social media platforms, print/catalogs, and trade shows, and write product and marketing copy. I also manage project management of collections, photoshoots, and trade shows. I am passionate about creating engaging and memorable brand experiences that resonate with customers and drive growth. I value innovation, collaboration, and sustainability, and I bring diverse perspectives and experiences to the team, thanks to my previous work as a Marketing Director for Amanda Lindroth, a design and product brand that specializes in island-inspired living.
Amanda Lindroth
View- Website:
- amandalindroth.com
- Employees:
- 4
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Art DirectorAmanda Lindroth Jan 2024 - PresentCharleston, South Carolina Metropolitan Area -
Market DirectorRo Sham Beaux Jan 2022 - Dec 2023Charleston, South Carolina Metropolitan Area+ & Carlye Jane Dougherty• Coordinate with senior leaders to craft strategic direction of marketing programs and new product development.• Direct & oversee day-to-day e-commerce operations, maintenance and merchandising via Shopify.• Spearheaded and directed implementation of Shopify B2B platform. Directed onboarding of a robust DTC/Trade database.• Collaborate with the design department on new product/ assortment development. Develop pricing. Create new SKUs.• Design and deploy creative assets for website, email marketing, social media platforms, print/ catalogs, and trade shows.• Write product and marketing copy. Produce, edit and organize photography. Manage product catalogs & distribution lists.• Direct project management of collection launches including content, product updates and ensure inventory is accurate.• Analyze/report effectiveness and impact of current marketing initiatives with tracking and analysis.Optimize accordingly.• Create and monitor multi-channel marketing campaigns. Track/report KPl's. Meet and manage tight deadlines.• Prepare monthly, quarterly, and/or annual forecasts for promotional messaging. Present ideas and final deliverables. -
Marketing DirectorAmanda Lindroth Jan 2019 - Jul 2022Charleston, South Carolina, United States● Directed, conceptualized, managed three websites associated with the design & product brands for Amanda Lindroth: www.amandalindroth.com + www.amandalindrothdesign.com + www.thejolly.cc ● Directed e-commerce via Shopify Plus for www.AmandaLindroth.com● Designed from scratch via SquareSpace: www.AmandaLindrothDesign.com & www.thejolly.cc ● Designed e-mail campaigns with MailChimp & Klayivo. Manage distribution lists. ● Directed, designed & managed brand’s social media presence: Instagram, Pinterest, Facebook. ● Wrote & edited copy for website, blog, ad campaigns, product descriptions & social media captions.● Art directed, planned & styled photoshoots. Created & managed photoshoot budgets. Edited photography. Produced silos.● Designed all branded materials & assets for marketing & advertising + collateral for sales team including digital catalogs. ● Expert-level, daily use of Adobe Creative Suite: Photoshop, InDesign, Illustrator, Spark, Rush, etc. Google Ads & Analytics, Facebook Business Suite, Instagram & Pinterest Business accounts, Planoloy, Plann, HootSuite, Basecamp, Asana.
Carlye Jane Dougherty Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Carlye Jane Dougherty
What company does Carlye Jane Dougherty work for?
Carlye Jane Dougherty works for Amanda Lindroth
What is Carlye Jane Dougherty's role at the current company?
Carlye Jane Dougherty's current role is Art Director.
What schools did Carlye Jane Dougherty attend?
Carlye Jane Dougherty attended College Of Charleston.
Who are Carlye Jane Dougherty's colleagues?
Carlye Jane Dougherty's colleagues are Becky Scavone, Charlie Collins, Celine Lotmore, Rishibha Sharma, Molly Laage, Angie Mutchler, Jackie Philibin.
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