Throughout her nearly 15 year tenure with Momentum, Carly has built a reputation for developing thoughtful, insight-based strategies for brands like P&G, Coca-Cola, Chobani, Chevron, Bacardi, Constellation brands, Walmart and more.As part of her role at Momentum, Carly also leads important thought leadership pieces and proprietary research on the commerce landscape. She has been published by multiple industry outlets including The Path to Purchase Institute, Adweek, AW360, and MarComm News.Previously, Carly held the position of Strategy Director for IPG's shopper-based design firm, ChaseDesign, where she focused on building shelf back strategy for P&G brands with a heavy focus on the beauty, health, and grooming categories.