Carly Ferguson Email & Phone Number

Alton, GB

London, England, United Kingdom

I help leaders, founders and their teams to up-level and reach their full potential by uncovering how they're designed to most powerfully utilise their energy and unique gifts, in a way that feels authentic to them.See www.carly-ferguson.com for more information and testimonials

United Kingdom

~ Designed and delivered employee engagement survey & made recommendations to improve engagement across all geographies (USA, Uruguay, Georgia)~ Implemented OKRs across the company using Teamflect~ Defined performance review process and implemented across all 3 geographies and multiple business functions using Teamflect~ General support and mentoring for.

London, England, United Kingdom

Remote

~ Designed & implemented content development strategy for CX~ Managed internal stakeholders & agencies~ Developed value propositions, brochures & data sheets for all products & services~ Managed budget & timescales for delivery

Reading, United Kingdom

- Leading strategic change projects within the marketing function whilst coaching and mentoring the marketing team through the transformation - Launching new value proposition under a fresh new look and feel for the brand - Managed multiple agency projects – demand generation, growth marketing, GTM campaign - Improving efficiency and performance of the.

London, United Kingdom

• Leading strategic change projects within the Capita Software marketing function to drive business growth such as; demand generation, brand perception, customer experience and improving operational efficiency in the.
• Designing, documenting and rolling-out a process for lead management across the Software division (15 businesses) in Microsoft D365 with standardised KPI reporting
• Working with the business to tell better customer outcome stories in a creative and impactful way that makes both Capita Software clients and employees proud

Bedford

• Leading key strategic marketing initiatives for the Education software business and its brands such as rebrands, product launches, new lead management process
• Identifying inefficiencies and offering strategic and practical advice on streamlining systems and processes
• Building and developing new teams for key growth areas of the business
• Analysing and realigning marketing budgets to ensure spend was effective with clear ROI

Borneo, Malaysia

Raleigh is a sustainable development charity that believes in the energy of young people to inspire lasting behavioural change. As Project Manager I worked with local communities in Borneo, to provide access to safe water and sanitation, strengthen community resilience and improve natural resource management. I performed the role of safety supervisor.

London, United Kingdom

• Defining the marketing strategy, plans and budget for EMEA
• Analysing potential new market opportunities and planning ‘go to market’ strategies
• Establishing and managing a lead development team of 2 outbound reps and 1 inbound rep
• Defining and delivering lead generation and nurture campaigns which include; digital marketing, social media, events, content marketing and account-based marketing
• Driving and managing strategies for PR and Analyst Relations globally
• Managing strategic partner marketing relationships and enablement

London, United Kingdom

• Responsible for defining and executing the global strategic marketing vision and plans for Xuber, the insurance software arm of Xchanging (now DXC Technology)
• Managing a significant global budget
• Planning and executing the re-brand and re-launch marketing plan
• Merger and acquisition integrations
• Defining and managing lead generation and nurture campaigns which include; digital marketing, social media, events, content marketing, website creation, telemarketing, account-based marketing and sales enablement
• Driving strategies for PR, market research, messaging and customer reference programs

London, United Kingdom

London, United Kingdom

• Responsible for defining and managing the marketing plans for the finance portfolio including several TradeTech conferences including TradeTech Swaps and Derivatives, TradeTech DACH, TradeTech Emerging Markets and.
• Creating integrated online and offline marketing strategies for up to 10 events annually
• Working with the global marketing teams to ensure consistent global messaging and brand consistency
• Budget setting and control, including measurement and ROI
• Defining digital strategies to maximise SEO, PPC, content marketing, develop social media tactics and mobile marketing to drive lead generation
• Establishing strategic partnerships to enhance the global presence of the TradeTech brand

London, United Kingdom

• Creation and management of key marketing strategies
• Developing digital & social media strategies to continually improve organic and paid search results, and drive lead generation
• Implementation, planning and measurement of integrated customer acquisition campaigns for all products using direct mail, email, web promotions, search, content, social media, print ads and events
• Managing customer retention including all membership and magazine subscription communications
• Developing and managing strategic partnerships and presence at large scale marketing exhibitions
• Working alongside online editor to manage design, copy and functionality of website

Manchester, United Kingdom

• Set and deliver marketing communications strategy in the UK
• Assist in preparing and managing annual communications budget
• Plan, co-ordinate, implement and measure integrated campaigns
• Management of website design projects and developing content, SEO and PPC campaigns
• Select, manage and brief partner relationships such as PR, web and creative agencies

Manchester, United Kingdom

Jane Hollowood Associates is an agency providing professional actors to the entertainment industry – television, film, theatre and commercials.Arranging, co-ordinating & managing constantly changing diary commitments for over 70 actors. Liasing with actors & casting directors as regards interview times & offers of work and made regular visits to see actors.

Assisting 1st and 2nd Assistant Directors on various dramas such as Coronation Street, Where the Heart Is, See No Evil, Housewife 49 and the New Worst Witch.

Diploma, Personal Performance Coaching, Merit

2:1 Ba (Hons), Media & Cultural Studies

A Levels, English Literature, Media Studies, Business Studies

Gcses

Diploma, Corporate & Executive Coaching

Cpd Accreditation - Confidence Coaching

Cpd Accreditation, Mindfulness And Coaching

Uk Disc/Behaviour Accredited Practitioner, Certification

Level 1 & 2, Human Design

Aquarian Teacher Training Kundalini Yoga Level 1, Yoga Teacher Training/Yoga Therapy

In training

Teacher Training Level 1, Kundalini Yoga