Carly Brashears Email & Phone Number

North Carolina, United States

Danville, Virginia, United States

South Boston, Virginia, United States

Marketing / Sales / Administration

Charlotte, North Carolina

- Collaborated with tracks on the NASCAR circuit to help promote their event weekends- Lead ideation, planning and execution of 300+ fan experience initiatives at various NASCAR sanctioned tracks, which included but were not limited to driver autograph sessions, driver Q&A's, open garage fan access and surprise and delight fan VIP opportunities- Served as primary liaison between tracks and drivers for special appearances to enhance event weekends- Managed event recaps for tracking/reporting successes and identifying best practices and areas for improvement- Identified optimization of Driver/Team assets for event promotion and event weekend activities- Collaborated with the NASCAR Grassroots Racing department to identify marketing campaigns to enhance specific grassroots events- Developed promotional assets, in collaboration with Brand and Design departments, including but not limited to event specific advertising creative, graphics, signage and content- Oversaw industry meetings such as Driver/Crew Chief Meetings, Pre-Race festivities and Victory Lane celebrations

Daytona Beach, Florida

- Aided the marketing department on Foundation marketing initiatives and events including but not limited to Humanitarian Award processes, outreach initiatives, website design, social media takeovers and brand management across all mediums - Relaunched the Foundation’s NASCAR Grassroots Racing initiatives- Developed direct mail acquisitions for various times of the calendar year- Organized Foundation board meetings and committee meetings, including establishing dates, locations, and ensuring materials are completed and distributed timely- Ensured all gifts to the Foundation are properly received, recorded, coded and acknowledged- Managed six figure budgets for all Foundation departments and initiatives

New Smyrna Beach, Florida

- Managed all marketing for the track, including traditional and new marketing- Worked with media outlets to promote Speedway events- Drove sales through activation events, digital/social, and traditional media- Managed sponsorship relationships for the Speedway including event nights and activations - Managed logistics between NASCAR, NBC, and FansChoice.tv for NASCAR Touring and Weekly events- Managed various social media platforms, including managing daily aspects and promotions on each site- Wrote and edited content pieces for website and social media

Bluff City, Tn

- Drove sales through activation events, digital/social, and traditional media- Wrote and created content to promote and generate sales for the company- Implemented and managed the company’s email marketing software, including writing and distributing promotional emails and updates- Engaged with potential customers and explained the aspects of the company’s brand- Recruited new businesses/locations to sale company’s products- Set up and managed display areas- Scheduled and worked engaging public events at various locations including sporting events- Worked to launch the GRIPP Energy All-Star Tour at three racetracks encompassing five separate events- Provided customer service with regards to the company’s brand- Managed various social media platforms – managing day-to-day aspects and promotions - Designed original graphics for the company’s social media platforms and brand promotions- Edited photos for social media platforms- Helped manage the company’s rebranding from Gurrnaid to GRIPP - Implemented and managed the company’s text messaging alert software

Kingsport, Tn

- Worked with Speedway marketing and advertising/promotions - Worked directly with media partners to promote the Speedway and its events- Assisted with Speedway media/public relations during race events and special media events- Overhauled Speedway social media platforms from purely information-based to a promotional and fan engagement tool- Planned and scheduled race days and special events - Planned Speedway season preview event at regional mall, including logistics of race teams, media and potential fans- Co-produced Speedway’s end-of-year awards banquet- Wrote and edited press releases on behalf of the Speedway, including events, previews, and recaps - Helped plan and implement children’s club activities- Worked with competition officials to communicate racing activities and updates- Worked on all Speedway social media platforms- Helped with administrative duties- Provided customer service to Speedway guests and potential guests with regards to venue events and event information

Kingsport, Tn

Johnson City, Tn

- Engaged in extensive public speaking scenarios to diverse audiences- Scheduled, planned and wrote classroom activities and lessons - Created and designed unique graphics and presentations to corresponded with planned classroom activities and lessons - Created inventive, hands-on learning opportunities

Kingsport, Tn; Jonesborough, Tn

Bachelor’S Degree, Education

Activities and Societies: National Society of Collegiate Scholars (President) - Summa Cum Laude - Outstanding Student Award, 2015-2017.

Associate’S Degree, Education

Activities and Societies: Phi Theta Kappa - Summa Cum Laude - Outstanding Student Award, 2013-2015 - President's All-Academic Team, 2015