Carly O'Brien

Carly O'Brien Email and Phone Number

Group Product Manager Global Loyalty and Merchandising @ Circle K
Charlotte, NC, US
Carly O'Brien's Location
Charlotte Metro, United States, United States
Carly O'Brien's Contact Details
About Carly O'Brien

Highly experienced and accomplished Product Leader with a proven track record of success. Passionate about building and delivering innovative products that solve real-world problems with a user-focused approach. Strong leader and collaborator, committed to developing the team and ensuring success.Product Leader and VisionaryDevelop and deliver strategic vision, OKRs, and roadmaps for innovative and accelerating productsLead cross-functional teams from vision to delivery, through discovery, design, requirements, and launchCollaborate with stakeholders to solve complex business problemsBuild and launch web, digital, app, e-commerce, software, logistics, and affiliate cashback products

Carly O'Brien's Current Company Details
Circle K

Circle K

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Group Product Manager Global Loyalty and Merchandising
Charlotte, NC, US
Website:
circlek.com
Employees:
42508
Carly O'Brien Work Experience Details
  • Circle K
    Group Product Manager Global Loyalty And Merchandising
    Circle K
    Charlotte, Nc, Us
  • The Home Depot
    Senior Product Manager
    The Home Depot Aug 2024 - Present
    Atlanta, Georgia, Us
    The Senior Product Manager at The Home Depot is a key strategic role, responsible for driving the vision, strategy, and execution of innovative products and experiences that delight our customers and drive business growth. You will work closely with cross-functional teams across engineering, design, marketing, and merchandising to bring products to market and ensure their ongoing success.Key Responsibilities:Product Strategy: Define and own the product vision and strategy for your assigned product area, aligning with overall business objectives and customer needs.Market & User Research: Conduct extensive market research and user insights gathering to identify opportunities, understand customer pain points, and validate product ideas.Product Roadmap: Develop and manage the product roadmap, prioritizing features and initiatives based on their potential impact and strategic alignment.Cross-functional Collaboration: Lead and collaborate with cross-functional teams, including engineering, design, UX, marketing, and merchandising, to ensure successful product development and launch.Data-Driven Decision Making: Utilize data and analytics to inform product decisions, measure product performance, and identify areas for improvement.Customer Focus: Maintain a relentless focus on the customer, advocating for their needs throughout the product development process.Stakeholder Management: Communicate effectively with senior leadership and stakeholders, providing regular updates on product progress and performance.Team Leadership: Mentor and guide junior product managers, fostering a culture of innovation and collaboration within the team.
  • Arya Creative Co.
    Owner And Entrepreneur
    Arya Creative Co. Nov 2014 - Present
    Charlotte, North Carolina, Us
    Project ManagementManaged over 100 website design, branding, app prototyping, and SEO projects, delivering successful outcomes on time and within budgetBusiness DevelopmentResponsible for all business development for the company, generating leads and closing deals with wide range of clientsGrew and managed a team of sales and marketing professionals, achieving significant revenue growth year-over-yearNegotiated and executed over 100 contracts, building strong relationships with strategic partners.Growth-Driven DesignSpecialized in growth-driven design processes and strategies, helping clients to achieve their business goals through data-driven decision-makingEntrepreneurshipStarted and developed two successful e-commerce drop-shipping businesses, Leap of Faith Clothing and Style Gather, gaining valuable experience in website design, e-commerce, marketing, and business developmentCreated a denim clothing line (Jleer) from scratch, designing, prototyping, sourcing, and producing the collection, and developing a full marketing strategy
  • Jd Finish Line
    Lead Product Manager
    Jd Finish Line Dec 2023 - Jun 2024
    Indianapolis, In, Us
    As Lead Product Manager I am responsible for growth of our digital platform by leading the team’s efforts to build compelling products that reduce friction and drive innovation within our customer experience. My team owns the execution of the product vision and roadmap, constantly revising and optimizing product strategy in response to the changing industry practices and customer behaviors. -Oversees a team of Product Manager direct reports, with managerial responsibilities including hiring,developing and performance managing team members-Sets clear goals and success metrics for Product Management direct reports, driving towards companygoals and communicating team wins back to the wider organization-Leverages behavioral data, customer feedback and business input to develop, prioritize and communicatestrategy and roadmap for both customer-facing and internal digital platforms including our website, mobileapp, and company toolset.-Guides product decisions as an expert in customer experience field through knowledge of industry trends and best practices-Creates and cultivates cross-functional relationships with departments across the company, including Digital Operations, Retail Operations, Marketing, Merchandising, Project Management, Brand, Creative, Legal, Human Resources and Development, to understand needs and rally organizational support for initiatives-Crafts a vision for a balanced product strategy that incorporates development of new initiatives andmaintenance and improvement of existing initiatives-Determines optimal approach to managing project dependencies and roadblocks-Sets clear goals and success metrics for products and communicating results throughout the product lifecycle-Performs competitive analysis within and outside of the industry, introducing best practices and drivingprocess changes where needed-Identifies and facilitates opportunities for user and A/B testing and/or focus groups where needed
  • Ibotta, Inc.
    Group Product Manager
    Ibotta, Inc. Dec 2022 - Oct 2023
    Denver, Colorado, Us
    Strategic Vision and RoadmapDeveloped and executed strategic vision for the next evolution of Ibotta's innovative cash-back website and browser extension experienceCrafted OKRs and roadmaps to align cross-functional teams and drive revenue growthLaunched ChatGPT AI plugin in record time, generating significant traffic and engagementProduct LeadershipLed and motivated a team of 23 product managers, inspiring them to achieve their full potentialFostered a collaborative and inclusive work environment, promoting open communication and shared decision-makingBuilt strong relationships with stakeholders across the company, ensuring seamless execution of product strategiesKey ResultsDelivered ~$3M in annual recurring revenue through new product initiatives and partnershipsIncreased click-through rate by 60% with ChatGPT AI plugin launchSuccessfully managed quarterly roadmap reviews, keeping stakeholders informed and alignedLed and executed A/B testing program to improve user experience and increase key performance indicators (KPIs)
  • Carmax
    Product Manager
    Carmax Nov 2020 - Dec 2022
    Richmond, Virginia, Us
    Ultimate Voice of the CustomerServed as the ultimate voice of the customer by maintaining and growing a deep knowledge of the logistics business (Oracle OTM, Salesforce IMS, and Project 44 product lines) and building key business partnerships with operations teamsProduct Development and InnovationDeveloped compelling prototypes to test and validate leading to increased efficiencies with a 25% reduction in time spent on shipping and receiving jobsLed a cross-functional 10-person product development team, increasing engagement by 80%Developed and managed the product roadmap for the Oracle OTM and Salesforce IMS product lines, aligning product improvements to support vision, goals, and opportunitiesLed a product discovery team to successfully prioritize opportunities and identify solutions, obtaining actionable insights through user feedback and research.Defined product requirements, stories, and personas; led a cross-functional team of engineers, designers, and business owners to drive the launch of a product (Project 44)Rationalized and managed an opportunity and product backlog, assigning and managing prioritiesStakeholder Management and CommunicationEnsured impacted associates had the appropriate level of awareness, knowledge, buy-in, and training of product changes and related processes through weekly training touchpointsHeld weekly touchpoints with super users to gain feedback and monitor performance and metrics to identify and drive improvement opportunities
  • Kroger
    Ecommerce Product Manager
    Kroger Nov 2018 - Nov 2020
    Cincinnati, Ohio, Us
    E-commerce InnovationLed quick-turn product initiatives to test and validate grocery delivery methods, resulting in actionable insights for legacy productsDeveloped product catalog roadmaps, aligning stakeholders across the organization to support company and business unit strategiesSuccessfully launched and sunset two full product launches (Kroger Rush 30-minute delivery app and Kroger Weekly Delivery website), identifying and validating delivery models to enhance the customer experienceProduct ManagementIdentified product requirements and future enhancements through collaborative engagements to support product strategiesCreated, maintained, and communicated product catalog roadmaps, including near-term delivery and 1-2 year product evolution, to engage stakeholders across the organization in aligning and supporting company and business unit strategiesIdentified, measured, and improved key product catalog metrics to enhance the customer experience.Developed a product plan and delivered breakthrough experiences to marketDeveloped and executed a marketing plan and go-to-market strategyModeled Agile principles by maintaining a groomed backlog and providing prioritization for backlog.Partnered with e-commerce operations team to facilitate in-store operations
  • D.B.A. Style Gather
    Small Business Owner
    D.B.A. Style Gather Sep 2012 - Dec 2018
    Charlotte, Us
    Welcome to Style Gather the most social way to shop online! Gather with us at stylegather.com for a beautiful collection of personalized products. From barware to high fashion we have everything you need. Looking for the perfect gift shop our collections. Gather with us. https://www.facebook.com/StyleGatherBecome part of the Gathering by joining our mailing list for updates on our weekly sales, give-a-ways and discounts. http://www.stylegather.com/#!contact/ccyfwww.stylegather.com
  • Tech Talent South
    Startup Primer Lead Mentor
    Tech Talent South Jun 2016 - May 2018
    Charlotte, Nc, Us
    Startup primer = Ready to build your own MVP(MINIMUM VIABLE PRODUCT) and learn how to launch your own startup? We'll take you through the full startup framework. CAUTION: Bootcamp intensity = HIGH.
  • D.B.A. Leap Of Faith Clothing
    Small Business Owner
    D.B.A. Leap Of Faith Clothing Apr 2011 - May 2016
    Leap of Faith Clothing, is a Charlotte based company started in 2011. LOF clothing will inspire kids, big and small to use their imaginations! Our signature cape tee will quickly turn the wearer into a superhero of their own making! Our personalized tees will have you celebrating your inner super hero persona with creativity and playfulness. Whether you are a "Captain Cayden"​, a "Jumpin'​ Joey"​ or a "Superwoman Samantha"​ these pieces will have you saving you own little world!We are your one stop shop for personalized products that are perfect for gift giving! We now carry Monogrammed jewelry, Clutches, Bridal Wovens, Active T-shirts, Baby One Pieces, and much much more! For a full list of our categories and products click on our website. Website http://www.leapoffaithclothing.com
  • Jleer
    Director Product Management And Marketing
    Jleer Apr 2011 - Jul 2015
    Created denim clothing line from scratch - design, prototyping, sourcing and production Developed and design website and full marketing strategy Spearheaded a viral campaign for one of the company's new products
  • Belk
    Associate Product Manger
    Belk Jun 2010 - Apr 2011
    Charlotte, North Carolina, Us
    Develop Red Camel Girl’s Brand, and J Khaki Brand with product manager, technical designers, color managers, designer and buying team. Consistently beat plan and last year numbers. Identified incremental categories of merchandise. Developing and presenting new categories to merchant team for Fall 2011 launch. Chase appropriate trends ideas to react to current market. Streamlining communication between Junior’s team and Girls team. Work closely with buying team on setting goals to expand business to push to a new level. Participate in 18 month Associate Training Program with 10-12 peers. Courses include, negotiating, business reviews, key item presentations, performance management, and ET mentoring.
  • Belk
    Associate Product Manager
    Belk Jun 2008 - Jun 2010
    Charlotte, North Carolina, Us
    Develop Red Camel Young Mens Brand, Pro Tour Athletics Brand, and Saddlebred Active and Outerwear Brand with product manager, technical designers, color managers, designer and buying team. Work closely with buying team on new programs. Chase appropriate trends and ideas to react to current market. Set goals to expand business and push to new level. Introduced a screen tee program. Competitively shopped to research new trends, fabrics and colors. Worked with color manager and designer to develop style boards and new items. Monitor Sales and Margin on a weekly basis. Working to achieve margin and sales plans. Communicate with overseas vendors on a daily basis. Travel overseas to work with Li and Fung agents as well as working directly with factories. Completing ACE Six Sigma project to reduce concept and production cycle time.Product Managers are responsible for creating quality private brand merchandise for Belk. They serve as the liason between Buyers, QA, the Trend Merchandiser, and the Sourcing Manager. They work closely with Buyers and DMM’s to determine the role of private brands in the assortment. They spec and design private brand merchandise and coordinate production with sourcing and technical. Specific responsibilities include:•Maintaining an ongoing dialogue with Buyers and DMM’s to share information on current and future product development needs •Facilitating the refinement of product design, specifications and costs•Supervising all contacts on private label merchandise including garment specifications, packaging and labeling specifications, and quality control information (with QC team)•Managing product flow and delivery dates to ensure merchandise arrives in accordance with corporate time and action calendar•Shopping the market, visiting Belk stores and shopping competitors
  • Belk
    Assistant Product Manager
    Belk Aug 2007 - Jun 2008
    Charlotte, North Carolina, Us
    Develop Red Camel Juniors Brand with product manager, technical designers, color managers and buying team. Develop Kim Rogers Swim, Kim Rogers Coat and Madison Studio Coats programs with product manager, technical designers, color managers and buying team. Work closely with buying team on quick turn screen tees. Chase appropriate trends and ideas to react to current market. Set goals to expand business and push to new level. Expand favorite fit tee program. Largest Junior tee program in store. Goal to grow Fall/Holiday to deliver 124,000 units. Competitively shopped to research new trends, fabrics and colors. Worked with color manager to develop style boards. Learned Style Manager and Belk International, programs specific to private brands area.Monitor Sales and Margin on a weekly basis. Communicate with overseas vendors on a daily basis.Assistant Product Managers are responsible for assisting the Product Manager in creating quality private brand merchandise for Belk. They serve with the Product Manager as the liaison between BSS and QA, the Trend Merchandiser, and the Sourcing Manager. They work closely with BSS market reps and DMM’s to determine the role of private brands in the assortment. Specific responsibilities include, assisting the Product Manager in the following:•Maintaining an ongoing dialogue with BSS and division merchants to share information on current and future product development needs.•Facilitating the refinement of product design, specifications and costs.•Supervising all contacts on private label merchandise including garment specifications, packaging and labeling specifications, and quality control information (with QC team).•Managing product flow and delivery dates to ensure merchandise arrives in accordance with corporate time and action calendar.
  • Belk
    Assistant Buyer
    Belk Jan 2007 - Aug 2007
    Charlotte, North Carolina, Us
    Promoted to largest volume area in women's category. Consistently exceeded sales plan and achieve margin and financial goals set by company. Worked closely with private brand teams on Kim Rogers brand development. Private brand is 65% of total department sales.Responsible for all advertising pricing and markdown activities for three separate areas of business. Responsible for all advertising responsibilities. Creatively put together merchandise for all advertisements by mail and TV. Train and develop MA. Instill in MA values and skills needed to get into the ET program. Responsible for buying knit mock neck and turtleneck mega item program. Responsible for buying Chenille Sweater program. Work closely with buyer on OTB and promotional and markdown managementCoordinated all pricing, advertising and open to buy for Parisian acquisition.Attended market trips to assist with buying activities.The Assistant Buyer position provides experience and growth opportunities that may enable advancement to a Buyer position. The Assistant Buyer is responsible for:•Providing business support to the Buyer through report generation and analysis of business results•Maintaining communication with Regional Merchandise Coordinator•Maintaining vendor contacts and tracking orders•Supporting and participating in assortment planning, seasonal financial planning and store planning•Assisting the buyer in managing the by-store inventory and Open-to-Buy•Working closely and communicating with the Planners, Allocators, Buyers, and stores
  • Belk
    Assistant Buyer
    Belk May 2005 - Jan 2007
    Charlotte, North Carolina, Us
    Exceeded 2005 Sales $ plan by 16.3% and LY by 41.0%Exceeded 2005 GM $ plan by 26% and LY by 49%. Achieved a 42.5% GM vs. a plan of 39.1%. Spring 2006 collected $1671.8 more margin assistant dollars than previous spring collection. Won Buying office of the Month award twice and team award once. Launched and developed a private brand called Red Camel. Worked closely with buyer and product managers on trend and color analysis, product development, and store execution. Chased screen trends to cultivate an innovative screen package for brand. Responsible for all advertising pricing and markdown activities. Trained and developed Merchandise Assistant and Executive Trainee. Instilled in MA values and skills needed to get into the Executive Trainee program. Work closely with all members of the Junior team building strong relationships. Spearhead Myspace project and other marketing endeavors. Achieved more exposure to the target Junior customers.Responsible for buying all Junior screen tees. Developed screen business as a year round business. Increased sales volume 24% in spring season. Work closely with buyer on OTB and promotional and markdown management.
  • Belk
    Executive Trainee
    Belk Jan 2005 - May 2005
    Charlotte, North Carolina, Us
    Executive Training ProgramExecuted financial process such as the income statement, the stock projection, and financial plans.Explored and executed allocation planning tool and shadowed an allocator.Explored and executed merchandise planning and tracking tool and shadowed a planner.Studied the advertising and the "while in Market" process and practices.Analyzed Men's underwear business and presented final project on Men's underwear department.
  • Belk
    Merchandise Assistant
    Belk Aug 2003 - Jan 2005
    Charlotte, North Carolina, Us
    Generate sales reports in Data Warehouse System, and track daily sales.Project markdown dollars and enter price changes in PMF.Enter orders in POM, create SSD groupings, and add orders to assortment tool.Attend advertising meetings and collect samples from vendors.Track ad productivity and competitor ads.The Merchandise Assistant is responsible for compiling, processing, disseminating and maintaining merchandise information and providing other clerical support to Buyers and Assistant Buyers within the Buying area.
  • Belk, Inc
    Retail Merchandising Intern
    Belk, Inc Jun 2002 - Aug 2002
    Assisted with management responsibilities.Assisted with visual merchandising.
  • Lord & Taylor
    Sales Associate
    Lord & Taylor Jul 2001 - Apr 2002
    New York, Ny, Us
    Generated sales.Managed inventory.Organized merchandise on the sales floor.

Carly O'Brien Skills

Fashion Merchandising Marketing Apparel Retail Product Development Sales Management Textiles Brand Development Trend Sourcing Leadership E Commerce Advertising Wovens Social Networking Trend Analysis Product Management Inventory Management Styling Fashion Design Pricing Knitwear Denim Facebook Entrepreneurship Training Textile Industry Microsoft Office Forecasting Global Sourcing Sportswear Fit Brand Management Competitive Analysis Wholesale Fundraising Data Warehousing Tops Promotions Buying Real Estate Microsoft Excel Sewing Product Marketing Concept Development Vendor Relations Powerpoint Excel

Carly O'Brien Education Details

  • North Carolina State University
    North Carolina State University
    General
  • North Carolina State University
    North Carolina State University
    Textile And Apparel Management Apparel Management Concentration
  • Meredith College
    Meredith College
    Merchandising
  • Bishop Mcguinness Catholic High School
    Bishop Mcguinness Catholic High School

Frequently Asked Questions about Carly O'Brien

What company does Carly O'Brien work for?

Carly O'Brien works for Circle K

What is Carly O'Brien's role at the current company?

Carly O'Brien's current role is Group Product Manager Global Loyalty and Merchandising.

What is Carly O'Brien's email address?

Carly O'Brien's email address is ga****@****elk.com

What is Carly O'Brien's direct phone number?

Carly O'Brien's direct phone number is +170441*****

What schools did Carly O'Brien attend?

Carly O'Brien attended North Carolina State University, North Carolina State University, Meredith College, Bishop Mcguinness Catholic High School.

What are some of Carly O'Brien's interests?

Carly O'Brien has interest in Children, Reading, Economics, Kickball, Running, Animal Welfare, Watersports, Health.

What skills is Carly O'Brien known for?

Carly O'Brien has skills like Fashion, Merchandising, Marketing, Apparel, Retail, Product Development, Sales, Management, Textiles, Brand Development, Trend, Sourcing.

Who are Carly O'Brien's colleagues?

Carly O'Brien's colleagues are Kristen Cunningham, Shelley Carlton, Alexander Vogel, Amber Thayer, Ryan Moloney, Justice Gray, ِahmed Tarek.

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