Supervisor for the Corporate team on NBCUniversal account. I manage the "Symphony Clients," who are internal marketing clients for NBC. My responsibilities include overseeing a team that works across various business units, with a primary focus on NBCU and their linear TV investments. The Symphony program is a unique initiative where various NBC divisions collaborate to promote singular projects such as shows, movies, theme parks, and events. I am responsible for planning and investments across multiple NBC business units, including Peacock, Bravo, NBC Sports, and NBC News. This role provides me with comprehensive insights into the entire NBC portfolio rather than focusing on specific units. The projects typically involve high-priority, high-spend campaigns. Additionally, I work closely with external corporate clients at NBC such as leading status calls, presenting research PowerPoints as well as collaborating on side projects for specific client needs

Business Solutions Team for Fisher Investments and Custom InkChannels: Digital, Audio, TV (CTV/OTT, Linear)Strategic Planning• Assisted in the development of sound, strategic media plans with guidance/input from Associate Director, all based on client direction and an understanding of media principles• Analyzed consumer research and competitive intelligence findings by junior team• Partnered with junior and senior team members to generate presentation decks, put together final draft of presentation and participate in presenting to clients• Strengthened understanding of media strategy and applications and was proactive in taking part in internal training and development opportunities• Manipulated and analyzed large datasets including competitive and target dataAccount Management• Built and strengthened relationships with core clients and industry partners by serving as a Horizon Media contact• Owned and ensured accuracy of billing, budgets and flowchartsInternal Relationship Management• Managed day to day team projects, proof junior team member’s work, managed timelines and deliverables for internal and cross functional teams• Led internal meetings, including setting agenda and providing a clear meeting recap• Led communication with activation teams for all day to day media plan deliverables and buy maintenanceMentorship & Guidance• Effectively managed Assistant day-to-day workflow, overseeing/proofing all work produced for distribution• Guided Assistant’s growth within Horizon Media and the industry at large, providing education on best practices and media principles• Contributed to performance reviews of junior team members identifying strengths and areas for growth

Supported the development of US media strategy and planning for Red Bullaccount.• Project managed plan deliverables across 50 media campaigns including planningand execution• Owned and delivered segmentation analysis and insights of MRI Simmons Cross Tabaudience data that drove media planning optimization• Volunteered for new cross-functional task force that created an employee VirtualBulletin Board that increased connections among employees through localcommunities.• Served as creator and editor of a weekly newsletter encompassing hot market trendsand competition headlines for the Red Bull team

• Conducted focus groups to determine customer insights that drove change in account strategy, ultimately increasing customer satisfaction by 10%• Created, guided and executed a complete agency pitch “package” for potential new clientele including product strategy and agency capabilities • Led customer insight analysis that tracked latest cultural trends and media usage leading to a +10% increase in mobile app adoption

• Launched LinkedIn campaigns to key audiences driving increase in interactions and engagement by 15%• Collaborated with Brand team to build a launch plan for Forbes' Most Innovative Company campaign driving 5000+ landing page views• Executed market research analysis for Chicago Outdoor Media campaign to increase brand awareness• Partnered with Procurement and Sourcing on merchandise consolidation project driving over $3M in saving

Head Hostess for front of house operations to one of the most esteemed fine dining seafood restaurants in Metro Atlanta