✨Carly J. Cais

✨Carly J. Cais Email and Phone Number

Founder and RevOps Consultant @ RevvSpark
Portland, OR, US
✨Carly J. Cais's Location
Portland, Oregon Metropolitan Area, United States, United States
✨Carly J. Cais's Contact Details

✨Carly J. Cais work email

✨Carly J. Cais personal email

About ✨Carly J. Cais

Lead quality got you down? Growth stalled? Can't get to the next level of revenue?You've got a Sales team, you've hired a couple Marketing folks...you're running demand gen and sending leads through to Sales BUTLet me guess (and stop me if this sounds familiar)...Sales says Marketing is sending through junk leads that waste their time. Marketing says Sales can't close the leads they're sending.You thought once you had the teams in place you'd be able to grow. But things just aren't scaling. And you don't have the bandwidth to try to identify where the friction and gaps are - nor how to fix them.Here's where I can help.I started my career in Marketing, I moved into Sales Enablement and Sales Ops. Then back to Marketing. But don't let the titles fool you.Now, I help the two play nice. Together.I work with B2B SaaS companies who need to reach the nirvana of "Sales & Marketing alignment."Yes, it's a buzzword and everyone defines it differently.Here are some symptoms you may be experiencing internally that indicate your teams are misaligned:* lead quality is low* no lead segmentation* scoring models do not exist* inbound and outbound not worked well together* playbooks and best practices do not exist* internal team blame and pointing fingers* disagreement on term definitions ("MQL" "SQL" "SQO")* the “old way” of doing things is getting in the way* legacy Marketing & Sales tools and systems have accumulated tech debt* fast growth and M&As have led to disparate teams no longer on the same page* process isn’t consistent* documentation is nonexistent* new LOBs / new markets are unobtainable* inability to scaleIs it RevOps? Yes and no.It's fixing the foundation before you hire that department.As a Sales & Marketing aligner I help B2B companies spark growth with:→ Sales + Marketing alignment→ Inbound / Outbound motions integration→ ICP definition→ Persona refinement→ Scoring models→ Lead routing→ CRM optimization→ Team training→ Tech stack buildouts→ Documentation and playbooks→ KPIs and DashboardsI work with companies $10M+ ARR to accelerate their revenue.Some stats:📉 Decreased Sales cycle by 80%⬆️ 3X MQLs over previous period⚙️ Improved MQL to SQL conversion by 14.3%👋 Increased visits to website pages by 160%💸 Drove $36K in top-line revenue via social mediaSound interesting?🗓️ Grab time on my calendar to chat.WBENC certified woman-owned businessClutch Top 100 B2B Companies in Oregon

✨Carly J. Cais's Current Company Details
RevvSpark

Revvspark

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Founder and RevOps Consultant
Portland, OR, US
Website:
revvspark.com
Employees:
1
✨Carly J. Cais Work Experience Details
  • Revvspark
    Founder And Revops Consultant
    Revvspark
    Portland, Or, Us
    View
  • Revvspark
    Founder And Multichannel Outbound Consultant
    Revvspark Jun 2021 - Present
    Niche consultancy that helps accelerate lean growth for B2B Sales-led companies, with multi-channel outbound for teams.
    View
  • Stealth Startup
    Go-To-Market (Gtm) & Marketing Strategy Advisor
    Stealth Startup Dec 2023 - Present
    Mountain View, Wy, Us
    Go-To-Market (GTM) and Marketing advisory to AI-enabled data automation startup in stealth mode.
    View
  • Gener8Tor
    Startup Mentor
    Gener8Tor May 2023 - Present
    Madison, Wi, Us
    View
  • Bronze Valley
    C-Suite On Demand Coach
    Bronze Valley May 2023 - Present
    Birmingham, Al, Us
    View
  • Women Founders Network
    Startup Mentor
    Women Founders Network May 2023 - Present
    Santa Monica, California, Us
    View
  • Lighthouse Labs Rva
    Startup Mentor
    Lighthouse Labs Rva May 2023 - Present
    Richmond, Virginia, Us
    View
  • Springboard Enterprises
    Startup Mentor
    Springboard Enterprises May 2023 - Present
    Mclean, Virginia, Us
    View
  • Scalewise
    Scale Expert Delivery Partner
    Scalewise Nov 2021 - Present
    London, Gb
    Scalewise connect ambitious tech start-ups with a diverse pool of VP/ C-level revenue experts. They inject businesses with the exact support they need at every stage of their growth. Core services include hourly scale coaching, project delivery and fractional, Interim and permanent placement.
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  • Intuilize
    Fractional Cmo
    Intuilize Sep 2023 - Apr 2024
    Dallas, Texas, Us
    (B2B SaaS) Intuilize is a platform that provides AI-enabled pricing and inventory optimization for distributors.
    View
  • Pavilion
    Small Council Facilitator And Member
    Pavilion Jul 2021 - Sep 2022
    New York, Ny, Us
    Pavilion is a private membership organization for professional leaders that connects a network of thousands of like-minded peers and resources so members can tap into leadership opportunities, training, mentorship, and other services for high-growth leaders.Membership consists of leaders from Sales, Marketing, Revenue, Finance, and Operations worldwide. Pavilion's 5,000+ members include executives from companies such as Facebook, Greenhouse, CB Insights, Namely, Drift, Catalant, Vend, Rogers Communications, Lyft, Shopkeep, Intralinks, WeWork, and many more.
    View
  • Knowledge As A Service, Inc
    Director Of Marketing
    Knowledge As A Service, Inc Jul 2020 - Jul 2021
    Wichita, Kansas, Us
    (B2B SaaS + mobile app) Ringorang by Knowledge as a Service (KaaS) is a platform for gamified employee performance management and eLearning with a variety of applications in the workplace.Shifted the company to PLG approachCreated 95-page Sales Playbook detailing product offering, messaging, and sales scripts Spearheaded first in-depth market research effort for the company, analyzing 26 close competitors to position Ringorang properlyFixed broken lead flow from previous website and automation errorsRan website analysis and heatmapping to isolate areas of improvementRedesigned product website to on-brand and action-drivenCreated company’s first 13-week nurture drip email campaignOptimized Facebook, LinkedIn, and Twitter profilesRe-architected Salesforce CRM to reflect lead flow and selling process, referral partners, and investor deal flowCreated custom Dashboards for stakeholdersRedesigned investor and sales pitchdecksDesigned and copywrote marketing and product collateralNormalized data and cleaned up Drip (MA platform)Scraped lead data in target market segments matching ICP to provide to sales team for outreach Created Marketing budgetTrained Sales team membersCreated product implementation guidelines and product documentationRewrote and redesigned Sales contracts with legal departmentRewrote Helpdesk articlesScripted and produced 26-video Onboarding series for customer self-onboarding and training
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  • Chic Creative Life
    Founder
    Chic Creative Life Jan 2008 - Dec 2020
    Lifestyle, craft, and DIY website about creating a chic life on a budget, home to more than 250+ original tutorials and 1200+ posts, growing to a high of 120K+ pageviews per month. Worked with a number of advertisers, partners, and sponsors for paid posts, sponsorships, and placements including: L'Oreal, Martha Stewart Crafts, Tulip, PLAID Enterprises, Lily of France, Burt's Bees, JCPenney, Skype, and Shopbop.Member of ad networks:- BlogHer- CleverGirls- Massive Sway
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  • Joulesmart Solutions, Inc
    Director Of Marketing
    Joulesmart Solutions, Inc Sep 2019 - Jul 2020
    Portland, Oregon, Us
    (B2B SaaS) JouleSmart by JouleSmart Solutions is a building energy management and optimization platform with connected hardware.As the Director of Marketing, I created targeted company brand messaging and defined ICPs. Created Sales Playbook detailing product offering, messaging, and sales scripts. Spearheaded first in-depth market research effort for the company, analyzing 8 close competitors to position the JouleSmart solution properly. Created company’s first 15-week marketing and sales joint outbound email campaign. Created NY PropTech Challenge video for Fall event that took 2nd place in the competition, with company receiving cash award. Worked with Sales Operations Lead to re-architect Salesforce CRM to properly reflect lead flow and selling process, as well as partner business. Created custom Salesforce Dashboards and automations. Designed sales pitchdecks; marketing and product collateral. Evaluated marketing automation platforms and implemented Pardot in 9-week implementation. Fixed broken lead flow from previous website and automation errors, ran website analysis and heatmapping to isolate areas of improvement. Created Marketing budget, trained sales team members and training collateral. Rewrote and redesigned sales contracts with legal department. Led largescale effort to scrape contact data for likely targets matching product ICP and market segments. Analyzed credit check platforms and data analysis platforms for lead generation. Managed event booth presence, sales support, and pre- and post-event marketing campaigns. Worked with 2 largest utility companies in the U.S. to create co-branded lead generation programs and co-marketing projects to utility customers. Worked with 1 direct report to support sales team operationally.
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  • Routeware, Inc.
    Senior Sales & Marketing Operations Manager
    Routeware, Inc. Mar 2018 - Aug 2019
    Portland, Oregon, Us
    (B2B SaaS) Routeware by Routeware, Inc. is a fleet automation platform with connected hardware for both private haulers and municipalities in the waste industry.As the Senior Sales & Marketing Operations Manager, I streamlined internal marketing and sales operations, cleaned Salesforce data, processes, and usage. Created monthly SEO and keyword-driven blogs, designed graphics, created marketing material.Procured, cleaned, managed, and uploaded lists for sales. Normalized data and performed customer and prospect research.Implemented new Sales Enablement (Veelo) and Sales Engagement platforms (Groove), flexible Territory Management and field sales trip routing solution (MapAnything), lead flow, automations, and improvements in current processes. Wrote marketing emails, executed mass email campaigns, executed lead tracking from tradeshows and events. Cleaned up MailChimp instance and became administrator. Created marketing material and support for new data analytics product launch. Implemented Personas and mapped database. Monthly operating reviews, SWOT analyses, data change over time analyses, and participation in Deal Desks.Designed NPS and database analysis projects for customer data mining and grading model development purposes. Evaluated technologies, negotiating with and securing Pardot for mass email marketing.
    View
  • Bluevolt
    Marketing Manager
    Bluevolt Mar 2016 - Mar 2018
    Portland, Washington, Us
    (B2B SaaS) BlueVolt by BlueVolt, Inc. is an eLearning platform (LMS) and solutions provider to channel-oriented organizations in the skilled trades (electrical, industrial supply, HVACR, and plumbing).I managed and executed marketing initiatives, including running the marketing automation platform, performing lead generation, creating and distributing marketing content, providing sales enablement, performing sales and marketing operations, doing database analyses, acting as Salesforce Administrator, and eventually creating marketing budgets and growth plans, running marketing strategy, and leading the team.My job role began as marketing ops and marketing automation management with running our email programs through Pardot and lead gen with Salesforce, which I performed for a year before planning and executing a move to Hubspot. I was heavily involved with the initiative to optimize our Salesforce architecture and setup to match our marketing and sales practices, and devised new methods of dealing with normalizing data, list management, and sales and marketing ops practices that had not existed in the company prior to me. I assisted in scaling our marketing practice and ramp up of frequency and complexity of lead gen programs, as well as maintaining the company blog, social media accounts, providing graphic design and custom graphics, and overseeing website optimization and integration projects with our systems. Also assisted in organizing and executing the company's yearly LEAP Ahead eLearning Conference for customers.
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  • Studio 3
    Social Media And Content Marketing Manager, Website Seo
    Studio 3 Sep 2014 - Feb 2016
    Portland, Or, Us
    (B2B Creative Services) Studio 3 is a commercial photography studio specializing in food & drink, product, footwear, lifestyle, and vehicle photography and video.I performed social media and online marketing, website optimization, SEO analysis and implementation, Google and Bing/Yahoo PPC campaign manager.Grew company social media followings in first 6 months by:Instagram: 241%Twitter: 180%Google+: 214%Through social media posting, optimization of company web pages with META data, on-page keywords, and optimized image filenames/ALT text, and biweekly blog posts, I increased company SERP rankings for specific keywords from not ranking at all to page 1 in Google results.
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  • Simplifilm
    Director Of Marketing
    Simplifilm Aug 2015 - Nov 2015
    Austin, Texas, Us
    (B2B Creative Services) Head of Marketing division of Simplifilm.com, a boutique video production company specializing in short-form online video for Enterprise Tech, SaaS companies, and authors. I developed strategy and implement across our social channels, and create omnibus brand standards. I also optimized the website and blog for customer conversion, performed client outreach, and created animated video shorts, photo layouts, and blog posts per company standards to achieve marketing goals.
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  • Uncommon Era
    Founder & Producer
    Uncommon Era Feb 2014 - Aug 2015
    Making the Uncommon...Extraordinary.Founded boutique video and media production company, focusing on web-delivered short-form videos for small to medium-sized companies. We create commercials, promotional videos, crowdfunding videos, video lookbooks, music videos, and animations for modern brands, with an eye to online shareability and marketability. I create concepts, hire crew, storyboard, create graphic assets, animate, edit, create motion graphics, color-correct, and promote our videos online.
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✨Carly J. Cais Skills

Blogging Video Editing Social Media Social Media Marketing Illustration Final Cut Pro Photoshop Video Production Motion Graphics Fashion Art Direction Animation Graphic Design Storyboarding Video Photography Facebook Art Illustrator Indesign Sewing Editing Wordpress Content Strategy Flash Animation After Effects Mac Film Advertising Traditional Animation Adobe Creative Suite Character Animation Seo Japanese English Translation Copy Editing Translation Drawing Layout Graphics Film Production Multimedia Storytelling Patternmaking Macromedia Director Flash Adobe Director Pattern Creative Direction

✨Carly J. Cais Education Details

  • Middlebury College
    Middlebury College
    Japanese
  • Yoyogi Animation Gakuin
    Yoyogi Animation Gakuin
    Animation Direction
  • Portland Community College
    Portland Community College
    Multimedia

Frequently Asked Questions about ✨Carly J. Cais

What company does ✨Carly J. Cais work for?

✨Carly J. Cais works for Revvspark

What is ✨Carly J. Cais's role at the current company?

✨Carly J. Cais's current role is Founder and RevOps Consultant.

What is ✨Carly J. Cais's email address?

✨Carly J. Cais's email address is ca****@****ail.com

What is ✨Carly J. Cais's direct phone number?

✨Carly J. Cais's direct phone number is +150333*****

What schools did ✨Carly J. Cais attend?

✨Carly J. Cais attended Middlebury College, Yoyogi Animation Gakuin, Portland Community College.

What are some of ✨Carly J. Cais's interests?

✨Carly J. Cais has interest in Character Design, Production Coordination, Jewelry Making, Entrepreneurship, Fashion, Story Creation, Illustration, Environment, Animal Welfare, Accessory Design.

What skills is ✨Carly J. Cais known for?

✨Carly J. Cais has skills like Blogging, Video Editing, Social Media, Social Media Marketing, Illustration, Final Cut Pro, Photoshop, Video Production, Motion Graphics, Fashion, Art Direction, Animation.

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